What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.
That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting.
If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard.
Key Highlights:
The No Resistance Sales (NRS) framework and how it flips traditional closing on its head
What top closers do differently in the first call that eliminates long follow-up cycles
Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion
The difference between knowing your pitch and understanding why each line works
How Daniel built his brand through live streams, events, and organic audience growth
What most people get wrong when trying to break into stages or build a sales platform
The $100,000 a month mindset shift that younger entrepreneurs need to hear
Daniel’s been in the trenches of direct sales since he was 14. He’s trained teams, led stages, and built a massive global following not by playing the content game, but by mastering the fundamentals of communication, buyer psychology, and objection handling.
If your funnel isn’t converting, if your sales team feels stuck, or if you’ve just been coasting on good marketing but not seeing the ROI… This episode is a must-listen. You’ll walk away thinking differently about how to build trust, drop resistance, and actually move people to action.
Check Daniel out on Instagram @danielg
https://www.instagram.com/danielg
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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53:28
Introducing The Side Hustle Show
The Side Hustle Show is a really cool podcast I discovered recently where you'll find inspiration for ways to make extra money in your free time. Hear entrepreneurs share their stories of how they made their side hustles actually happen. I hope you check out the show.
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3:27
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works.
In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home.
Key Highlights:
How to sell someone else’s course without coaching, branding, or re-recording anything
Why your funnel headline isn’t converting (and what to say instead)
The mistake most experts make when they write copy and how to fix it in one sentence
How I helped a hypnotherapist turn her skill into a scalable offer, even with a one-on-one model
What to do when you’ve bought all the courses and still don’t know where to start
If you’ve ever felt like you’re drowning in too much information or stuck trying to perfect something before launching, this episode will give you clarity. Sometimes it’s not about doing more. It’s about simplifying, focusing on the next right move, and building momentum with what you already have.
You’ll hear exactly how I walk people through that process in real time. Whether you’re a coach, creator, or expert, this will give you the confidence to take the next step without hesitation. Let’s get into it!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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1:06:07
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?
In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.
If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.
Key Highlights:
How Matt turns one long-form video into 30+ pieces of content across platforms
The structure behind his organic content engine that brings in 12,000+ leads per month
Why he avoids selling directly on social and what he does instead to convert cold traffic
The systems and team setup that keep his business running while he travels the world
How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
What a founder-led brand really is and why it’s the key to long-term growth
We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.
This one’s not just about marketing and business. It’s about building a company that actually fits your life.
Let’s dive in!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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1:06:01
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
What if your voice was the most valuable asset in your business?
In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower.
We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now!
Key Highlights:
The mindset shift that helped her go from struggling coach to 8-figure business owner
How a single $10K offer with no product changed the course of her career
Why most people undervalue their superpower, especially when it feels “easy”
Her five-part framework that includes speaking, books, coaching, and events
How she helps others monetize their voice and build real brands, not just funnels
The exact moment her imposter syndrome showed up and how she shut it down
Her system for selling other people’s offers and making millions in commissions
Why being great on stage is not optional if you want to scale
What makes this game more than just a business… It’s a sport
Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful.
Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
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