Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-d...
It’s unreactive, lighter than air, and surprisingly important to the global economy. Zachary Crockett goes up an octave. SOURCES:Sophia Hayes, professor of chemistry at Washington University in St. Louis.Phil Kornbluth, president of Kornbluth Helium Consulting.Bo Sears, C.E.O. of Helix Exploration PLC. RESOURCES:"Why Semiconductor Growth Will Drive Helium Demand," by Kitty Wheeler (Technology Magazine, 2024)."The World Is Running Out of Helium. Here's Why Doctors Are Worried," by Caroline Hopkins (NBC News, 2022)."Nothing on Earth Can Replace Helium — and It’s in Peril," by Joseph DiVerdi (The New York Times, 2019).Selling the Nation's Helium Reserve, by the National Research Council (2010)."Discovery of Helium in Natural Gas at the University of Kansas," by the American Chemical Society (2000). EXTRAS:"Is Macy’s Thanksgiving Parade Its Most Valuable Asset?" by Freakonomics Radio (2024).
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Stadium Names, from The Indicator
How did Florida International University’s new football stadium come to be named after the rapper and singer Pitbull? Adrian Ma and Wailin Wong of The Indicator from Planet Money explain. SOURCES:Scott Carr, director of athletics at Florida International University.Adrian Ma, co-host of The Indicator from Planet Money.Wailin Wong, co-host of The Indicator from Planet Money. RESOURCES:The Indicator from Planet Money
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71. Mannequins
Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose. SOURCES:Stacie Bornn, vice president of sales, marketing, and creative at Fusion Specialties.Judi Henderson, C.E.O. and president of Mannequin Madness. RESOURCES:"How This Oakland Business Gives Mannequins New Life (Almost)," by Christopher Beale (KQED, 2024)."Nike's Controversial Plus-Size Mannequin Is a Brilliant Business Decision," by Kate Taylor (Business Insider, 2019)."A Glance at History of Store Mannequins," by Anne D'Innocenzio (AP News, 2014)."Making a Fashion Statement, With or Without Clothes," by Elisabetta Povoledo (The New York Times, 2011)."Stores Demand Mannequins With Personality (Heads Optional)," by Stephanie Clifford (The New York Times, 2011)."Body Design, Variable Realisms: The Case of Female Fashion Mannequins," by Sara K. Schneider (Design Issues, 1997).
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70. Prison Labor
Incarcerated people grow crops, fight wildfires, and manufacture everything from motor oil to prescription glasses — often for pennies per hour. Zachary Crockett reports from North Carolina.SOURCES:Laura Appleman, professor of law at Willamette University.Christopher Barnes, inmate at the Franklin Correctional Center.Lee Blackman, general manager at Correction Enterprises.Brian Scott, ex-inmate, former worker at the Correction Enterprises printing plant.Louis Southall, warden of Franklin Correctional Center.RESOURCES:"Prisoners in the U.S. Are Part of a Hidden Workforce Linked to Hundreds of Popular Food Brands," by Robin McDowell and Margie Mason (AP News, 2024)."Ex-Prisoners Face Headwinds as Job Seekers, Even as Openings Abound," by Talmon Joseph Smith (The New York Times, 2023)."Captive Labor: Exploitation of Incarcerated Workers," by the American Civil Liberties Union and the University of Chicago Law School Global Human Rights Clinic (2022)."Bloody Lucre: Carceral Labor and Prison Profit," by Laura Appleman (Wisconsin Law Review, 2022)."Prison Labor Is on the Frontlines of the COVID-19 Pandemic," by Eliyahu Kamisher (The Appeal, 2020).Correction Enterprises.EXTRAS:"Can Data Keep People Out of Prison?" by People I (Mostly) Admire (2023).
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69. Highway Signs
It takes millions of giant green placards to make America navigable. Where do they come from — and who pays the bill? Zachary Crockett takes the exit. SOURCES:Lee Blackman, general manager at Correction Enterprises.Gene Hawkins, senior principal engineer at Kittelson and professor emeritus of civil engineering at Texas A&M University.Renee Roach, state signing and delineation engineer for the North Carolina Department of Transportation. RESOURCES:"Manual on Uniform Traffic Control Devices for Streets and Highways, 11th Edition," by the U.S. Department of Transportation Federal Highway Administration (2023)."Who Picks the Businesses on Highway Exit Signs?" by Janet Nguyen (Marketplace, 2022)."The Road to Clarity," by Joshua Yaffa (The New York Times Magazine, 2007). EXTRAS:"Do People Pay Attention to Signs?" by No Stupid Questions (2022).
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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