The Economics of Everyday Things

How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. This episode was originally published on March 9th, 2025.

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A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. This episode was originally published on March 2nd, 2025.

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Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. This episode was originally published on February 16th, 2025.

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Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. This episode was originally published on February 9th, 2025.

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Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. This episode was originally published on February 2nd, 2025.

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