Alex and Annie: The Real Women of Vacation Rentals

Episódios Disponíveis

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How Visual Storytelling Builds Stronger Vacation Rental Brands with Marissa Galle of Click Media
Send us a message!In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content on brand perception and booking behavior.Marissa shares how vacation rental operators can move beyond generic listings and start using visual storytelling to connect with guests, stand out on OTAs, and bring more personality into their marketing. From FPV drone shots to content repurposing strategies, she breaks down what works and why.We cover:1️⃣ What “visual storytelling” means in a modern vacation rental business2️⃣ How to turn property photos into content that inspires trust and excitement3️⃣ The biggest mistakes operators make with social media and video4️⃣ Why showing your team is just as important as showing your homes5️⃣ How Click is making it easier to access high-quality media services at scaleIf you’re looking for fresh ways to strengthen your brand and drive more direct demand, this episode is packed with practical ideas to help you do just that.Connect with Marissa:LinkedIn: https://www.linkedin.com/in/marissagalle/ Website: https://letsgoclick.com/ Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #storytelling
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When Scale Backfires: The Hidden Risks of Growing Too Fast with Ashley Ching of Inhaven
Send us a message!As the vacation rental industry matures, growth has become the holy grail for many property management companies. But what happens when scaling too fast starts doing more harm than good?In this episode, Ashley Ching, Founder & CEO of Inhaven, joins us to unpack her in-depth research on why many large property management companies fail and what separates the ones that last.Drawing insights from over 100 executive interviews across the hotel, restaurant, and vacation rental sectors, Ashley reveals the five pillars of successful hospitality management and how losing sight of them leads to the downfall of even the biggest brands.We cover:1️⃣ Why diseconomies of scale are real in hospitality and how to avoid them2️⃣ The five pillars that define sustainable hospitality businesses3️⃣ Why curated portfolios and empowered local teams matter more than size4️⃣ What Vacasa and Aimbridge’s struggles teach us about over-expansion5️⃣ How Inhaven is helping property managers raise the standard for quality and consistencyAshley also shares how her background with Tiffany & Co. and The Home Depot shaped her approach to brand standards and guest experience and how those same principles can guide operators in today’s competitive landscape.Connect with Ashley:LinkedIn: https://www.linkedin.com/in/ashley-ching-7569a5240/ Website: https://inhaven.com/ Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #propertymanagement
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40 Years of VRMA: A New Chapter for the Industry with Anne Gardner
Send us a message!This year marks 40 years of the Vacation Rental Management Association (VRMA), a milestone that comes at a pivotal time for the industry. In this episode, Alex & Annie sit down with Anne Gardner, Executive Director of VRMA, to explore how the association is entering a new chapter of growth, engagement, and industry leadership.Anne reflects on her first year as Executive Director and shares how listening to members, strengthening communication, and re-energizing volunteer leadership have reshaped VRMA’s direction. From transforming the design of its events to amplifying advocacy and expanding education for managers of every size, VRMA is building a foundation for the next 40 years.In this conversation, we cover:1️⃣ Why listening to members has been central to VRMA’s renewal.2️⃣ How this year’s 40th anniversary conference in Las Vegas is setting a new standard for engagement, education, and networking.3️⃣ The role of smaller operators in the future of professional property management.4️⃣ How VRMA is working with local associations, DMOs, and even hotel groups to strengthen advocacy and industry collaboration.5️⃣ What’s ahead for VRMA as it continues to evolve with the needs of its members.Whether you’re a longtime member or new to the vacation rental space, this episode offers valuable insight into how VRMA is leading the industry into its next era.Connect with Anne:LinkedIn: https://www.linkedin.com/in/anne-gardner-mba-cae/ Connect with VRMA:LinkedIn: https://www.linkedin.com/company/vrma/ Website: https://www.vrma.org/✨ Exclusive Offers to Alex & Annie Listeners:Use code AAVRMA25LV to receive 15% off as a property manager attending VRMA, October 12–14 at Caesars Forum, Las Vegas.Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #vrma
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The Danger of OTA Dependence: Building a Strong Direct Booking Strategy with Mark Simpson of Boostly
Send us a message!When Airbnb changes its policies, the ripple effect can shake operators everywhere. For many, the problem is deeper than one policy update. Relying too heavily on a single platform leaves businesses vulnerable, and the cracks are starting to show.In this episode, Mark Simpson, CEO and founder of Boostly, shares why now is the time for vacation rental operators to double down on direct bookings. Drawing from more than a decade of helping hosts grow beyond OTAs, Mark brings practical steps that any operator can put into action.We cover:1️⃣ Why overreliance on OTAs creates long-term risk for property managers2️⃣ How to turn guest data into a foundation for repeat bookings3️⃣ Simple strategies that work even without a large marketing budget4️⃣ Ways to use referrals, user-generated content, and email campaigns to build stronger relationships with guests5️⃣ What Boostly is creating to make direct bookings more accessible and effectiveMark also opens up about the importance of creativity in marketing, sharing real stories of campaigns that cut through the noise at conferences and online. His approach proves that building direct channels is not only possible but powerful.Connect with Mark:LinkedIn: https://www.linkedin.com/in/mrmarksimpson/ Website: https://boostly.co.uk/ ✨ Exclusive Offer to Alex & Annie Listeners:Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0 Free Market Assessment from Track (valued at $400)Get 3–5 actionable insights tailored to your business. Meet one-on-one with an expert to evaluate your market, identify opportunities, and build a winning strategy.👉 https://calendly.com/dstephens-tnsinc Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #directbookings
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Preserving People, Culture, and Legacy: Inside Nocturne’s Acquisition Strategy with CEO, Scott Wiseman
Send us a message!What does it take to scale luxury vacation rentals while protecting the legacy of the brands that built them?In this episode, Alex & Annie welcome back Scott Wiseman, CEO of Nocturne Luxury Villas, for an inside look at how Nocturne approaches acquisitions in the luxury vacation rental space. Instead of treating acquisitions as one-size-fits-all deals, Scott explains how his team works with founders to create personalized exit plans that honor their legacy, protect employees, and keep guests at the heart of the business.We discuss:1️⃣ How Nocturne has grown to nearly 1,200 homes across six markets2️⃣ Why culture and relationships are as important as financial outcomes3️⃣ How Nocturne’s concierge services give vacation rentals an edge over resorts4️⃣ What he sees ahead for the luxury travel sector5️⃣ Honest advice for owners considering selling their businessScott brings a grounded, people-first perspective to what’s often seen as a purely financial process. His approach reminds us that growth can happen without losing the heart of a company — its people, its culture, and the relationships that built it.Connect with Scott Wiseman:LinkedIn: https://www.linkedin.com/in/scottfwiseman/ Connect with Nocturne:Website: https://www.nocturneluxuryvillas.com/ ✨ Exclusive Offer to Alex & Annie Listeners:Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0 Free Market Assessment from Track (valued at $400)Get 3–5 actionable insights tailored to your business. Meet one-on-one with an expert to evaluate your market, identify opportunities, and build a winning strategy.👉 https://calendly.com/dstephens-tnsinc Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #acquisitions
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Sobre Alex and Annie: The Real Women of Vacation Rentals

With more than 35 years of combined experience in vacation rentals, Alex Husner and Annie Holcombe have teamed up to connect the dots between inspiration and opportunity, seeking to find the one story, idea, strategy or decision that led to their guests big A-HA moment. Join them, as they highlight the REAL stories behind the people and brands that have built vacation rentals into the 100 BILLION dollar industry it is today.

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