Alex and Annie: The Real Women of Vacation Rentals

Send us a message!
Revenue strategy always starts with a plan, but the market does not always follow it.
A major event may not pace the way it did last year, certain property types may start falling behind, owners may get nervous about open dates, and new channel updates can quickly add more complexity to an already busy season.
In this episode of Revenue Reality Check, presented by Beyond, Alex & Annie are joined once again by Julie Brinkman, CEO of Beyond, for a practical conversation about what vacation rental operators should do when revenue plans do not go as expected.
Julie breaks down how property managers can respond to soft pacing, underperforming inventory, owner pressure, cancellation policy changes, paid placement opportunities, and shifting demand without jumping straight into reactive pricing decisions.
Julie also answers real revenue questions from operators in Nashville, Myrtle Beach, and Park City, covering what to do when a major event underperforms, how to handle inventory that is telling two different stories, and how to help owners understand the strategy when they want rates lowered too soon.
We discuss:
01:30 - Why revenue backup plans matter during a busy season
02:24 - Airbnb cancellation policy changes and what flexibility means for operators
05:38 - Direct bookings, OTA visibility, and finding the right channel mix
11:24 - VRBO paid placement and why marketing needs to align with revenue
16:39 - When a major event weekend does not pace as expected
23:46 - When part of the portfolio is falling behind
31:28 - Helping nervous owners understand the pricing strategy
37:51 -Stop, Start, and Scale: building more proactive revenue plans
Tune in for this episode of Revenue Reality Check, brought to you by Beyond, and learn how to build better revenue backup plans for the moments when the market does not go according to plan.
Connect with Julie:
LinkedIn: https://www.linkedin.com/in/jrbrinkman/ 
Connect with Beyond:
Website: https://beyondpricing.com/
LinkedIn: https://www.linkedin.com/company/beyond-pricing/ 
Instagram: https://www.instagram.com/beyondpricing/ 
Facebook: https://www.linkedin.com/company/beyond-pricing/ 
#vacationrentals #shorttermrentals #strindustry

Send us a message!
In this episode of Alex & Annie: The Real Women of Vacation Rentals, we are joined by Bob Milne, President and COO of First Chair Destinations.
Bob has spent decades in the vacation rental industry, with leadership experience across Steamboat Resorts, Wyndham Vacation Rentals, Vacasa, Casago, and now First Chair Destinations. His career has taken him from building a local vacation rental company in Colorado to helping lead large-scale portfolios across some of the most recognizable names in the industry.
Now, with First Chair Destinations, Bob is returning to a more focused, locally grounded model of vacation rental management.
Throughout the conversation, Bob shares what he has learned from building and scaling vacation rental companies, what the industry can take away from the Vacasa to Casago transition, and why the future of vacation rental management still depends on strong local teams, trusted owner relationships, and consistent guest hospitality.
He also discusses the role of technology, AI, distribution, OTAs, private equity, and consolidation in shaping what comes next for the industry.
Episode Chapters:
03:22 - Bob’s path through Steamboat, Wyndham, Vacasa, Casago, and First Chair

06:26 - What the Vacasa to Casago transition revealed about the industry

10:25 - How First Chair is approaching its next chapter

15:29 - What rapid growth has taught the vacation rental industry

16:18 - Why local teams still matter in a scaled industry

17:05 - How hospitality can get lost as companies grow

23:56 - What operators can learn from the Vacasa to Casago transition

27:51 - What consolidation could mean for the industry

30:06 - Where AI can support vacation rental operations

33:16 - Building a hospitality-first culture across local teams

40:47 - Why OTAs still play a major role in distribution

46:56 - How owner expectations around channel visibility are changing

49:34 - Why the future of vacation rentals is still local

51:57 - How guest expectations are changing

Connect with Bob:
LinkedIn: https://www.linkedin.com/in/robertemilne/ 
Website: https://www.firstchair.com/ 

✨ Exclusive Offers to Alex & Annie Listeners: 

Thinking about the next chapter for your vacation rental business? 
Connect with Monarch Collective to explore what growth could look like with the right platform behind you.
👉 Learn more: https://gomonarch.com/partnerships/ 

Automate your short-term rental operations with Hospitable.
Start a 14-day free trial and get 25% off your bill for the first 6 months.
👉 Get started: https://hospitable.com/partners/alex-annie 

Reach more guests across top travel sites with BookingPal.
Alex & Annie listeners get onboarding fees waived + 20% off the first two months.
👉 Get started: https://alex-and-annie-offer.bookingpal.com/ 

#vacationrentals #shorttermrentals #local

Send us a message!
AI is changing the way travelers search, compare, and book vacation rentals. But what does that mean for direct bookings, local brands, and the websites operators have spent years building?
In this episode, Alex and Annie are joined by Richard Vaughton of Yes Consulting and Mark Simpson of Boostly for The Great AI Debate. After taking this conversation to the stage at the Host Planet Roadshow in London, Richard and Mark continue the discussion around what AI could mean for vacation rental marketing, website strategy, and guest acquisition.
Richard argues that AI will reshape websites, search, and distribution in ways the industry has not fully prepared for yet. Mark makes the case that strong website infrastructure, brand strategy, PMS connectivity, and niche positioning still matter, especially for operators who want to grow direct bookings.
Together, they explore whether AI search will create new opportunities for independent vacation rental companies or make it even harder to compete with OTAs.
Episode Chapters:
05:29 - How AI is changing the future of vacation rental websites
07:10 - The debate between WordPress websites and AI-built websites
10:00 - Why website design alone is not enough to drive direct bookings
28:25 - How Airbnb, Vrbo, Booking.com, and Expedia continue to shape guest behavior
36:29 - Why broad search terms are becoming harder for local operators to compete for
18:00 - How AI search could make niche positioning more important
21:53 - The growing role of TikTok, creators, and social media in travel discovery
46:03 - Why brand trust still matters in an AI-driven search environment
48:22 - How PMS data, integrations, and distribution may evolve
53:22 - What vacation rental operators should be thinking about now as search changes
As guest behavior shifts, vacation rental operators are being pushed to think more carefully about how people find them, what makes their brand memorable, and how they can stay visible beyond the major booking platforms. 
Connect with Richard:
LinkedIn: https://www.linkedin.com/in/richardvaughton/ 
Website: https://yes.consulting/ 
Connect with Mark:
LinkedIn: https://www.linkedin.com/in/mrmarksimpson/ 
Website: https://boostly.co.uk/ 

✨ Exclusive Offers to Alex & Annie Listeners: 

Thinking about the next chapter for your vacation rental business? 
Connect with Monarch Collective to explore what growth could look like with the right platform behind you.
👉 Learn more: https://gomonarch.com/partnerships/ 

Automate your short-term rental operations with Hospitable.
Start a 14-day free trial and get 25% off your bill for the first 6 months.
👉 Get started: https://hospitable.com/partners/alex-annie 

Reach more guests across top travel sites with BookingPal.
Alex & Annie listeners get onboarding fees waived + 20% off the first two months.
👉 Get started: https://alex-and-annie-offer.bookingpal.com/ 

#vacationrentals #shorttermrentals #ai

Send us a message!
Welcome to the second episode of Pour Decisions: When Stays Go Sideways, presented by Safely.
In this episode, Alex and Annie are joined again by Amanda Martins, VP of Business Development at Safely, for another round of real guest stories, summer stay surprises, and practical takeaways for short-term rental operators.
This conversation is all about “vacation brain” and the strange, messy, and sometimes costly decisions guests make when they are out of their normal routine.
From poolside surprises to hot tub chaos and grill-related mishaps, this episode brings the stories, the laughs, and the reminders operators can use before the next stay goes sideways.
We discuss:
05:38 - Why summer season can bring more guest-related damage
08:38 - How vacation brain shows up in real short-term rental claims
18:53 - What operators can learn from pool, hot tub, and grill-related incidents
25:29 - Why clear amenity instructions can help reduce preventable issues
10:24 - How protection programs can support owner trust
08:20 - Why guest involvement is not always required in many damage claims
11:49 - How Safely helps property managers explain coverage to homeowners
38:30 - Why operators should think about preparation before the busy season gets messy
Connect with Amanda:
LinkedIn: https://www.linkedin.com/in/amandakatmartins/
Learn more about Safely:
Website: https://safely.com/alex-and-annie
LinkedIn: https://www.linkedin.com/company/safely-stay/
Instagram: http://instagram.com/safely/
Facebook: https://www.facebook.com/safelyprotection
This episode’s cocktail: Hugo Spritz with a twist
A refreshing summer spritz inspired by Annie’s favorite vacation drink, with Amanda’s optional vodka twist.
Ingredients:
Prosecco
Elderflower liqueur
Fresh lime
Fresh mint
Club soda
Vodka, optional
How to make it:
Build over ice in a wine glass. Add elderflower liqueur, lime, mint, and vodka if using. Top with Prosecco and club soda, then stir gently.
Best enjoyed responsibly and preferably nowhere near a hot tub full of seafood.
#vacationrentals #shorttermrentals #vacationbrain

Send us a message!
In this episode, we are joined by Ed Ulmer, CEO of Barefoot, for a conversation about trust accounting, vacation rental technology, and what operators need from their systems as their businesses become more complex. 
Ed shares how his background in tourism, destination marketing, real estate, and software all shaped the way he looks at vacation rental management today. For him, the industry has always come back to one core idea: trust. 
The conversation takes a deep dive into why trust accounting should not be treated as a back-office function. When vacation rental companies manage properties on behalf of owners, they are also managing funds, contracts, obligations, and expectations. As companies grow, that complexity only increases. 
Episode Chapters:
03:18 - Ed’s path from tourism, real estate, and software into vacation rental technology
11:56 - Why vacation rental management is built on trust
17:37 - What trust accounting really means for property managers
25:24 - Why managing owner and guest funds gets more complex as companies grow
27:27 - How state regulations and real estate requirements impact vacation rental operators
30:10 - Why loyalty programs are harder to build in vacation rentals than in hotels
33:48 - How PMS technology can support concierge services, rewards, and guest retention
39:17 - What operators should consider when choosing a PMS
47:55 - How AI and natural language search may change the booking experience
For operators evaluating their technology, this episode offers a practical look at why the systems behind the business matter just as much as the guest-facing experience. 
Connect with Ed & Barefoot:
LinkedIn: https://www.linkedin.com/in/ed-ulmer-150596/ 
Website: https://www.barefoot.com/ 
Facebook: https://www.facebook.com/mybarefoot 
✨ Exclusive Offer to Alex & Annie Listeners: 
Manage your vacation rental business with more control and confidence using Barefoot. Alex & Annie listeners get 10% off monthly fees through 2026.
👉 Get started: https://www.barefoot.com/alex-and-annie 
Thinking about the next chapter for your vacation rental business? 
Connect with Monarch Collective to explore what growth could look like with the right platform behind you.
👉 Learn more: https://gomonarch.com/partnerships/ 
Reach more guests across top travel sites with BookingPal.
Alex & Annie listeners get onboarding fees waived + 20% off the first two months.
👉 Get started: https://alex-and-annie-offer.bookingpal.com/ 
#vacationrentals #shorttermrentals #trustaccounting