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Analyse Asia with Bernard Leong

Podcast Analyse Asia with Bernard Leong
Bernard Leong
Analyse Asia with Bernard Leong is a weekly podcast dedicated to dissecting the pulse of technology, business and media in Asia. We interview thought leaders, a...

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  • Gambling Man: The Secret Story of the World's Greatest Disruptor, Masayoshi Son with Lionel Barber
    "They will judge Masa to have been an extraordinarily consequential investor and historic figure in world investing and tech investing because he has made not just spectacular bets—but he's made so many people rich. I mean, with other people's money. All these founders, he's given them money, he's been an enormous disruptor, and he's built global businesses. He's built a huge business in Japan on the mobile operator. So for all these reasons, I know he sometimes feels dissatisfied with his legacy, and he's now trying to build his greatest legacy in the march to artificial general intelligence. Maybe the legacy will finally be judged by whether this bet pays off. What will his role be in the AI revolution? I would say to him, 'You've done pretty well so far.' " - Lionel Barber, author of "Gambling Man" Fresh out of the studio, Lionel Barber, former editor of the Financial Times and author of "Gambling Man" joined us in a conversation to unravel the enigmatic figure of Masayoshi Son, the CEO of SoftBank Group. We began with Lionel's career journey as the former editor of Financial Times and why inspired him to work on this book. We progressed how he put together a nuanced portrait of Masa as a resilient outsider whose Korean-Japanese heritage fueled his drive to succeed in Japan's stratified society and shared stories of Masa's evolution from software distributor to global tech investor with Vision Fund. Lionel explains how this "eternal optimist" has consistently ridden technological waves for four decades while making and losing billions. He unpacks Masa's unique investment philosophy of thinking big, his revolutionary $100 billion Vision Fund that disrupted venture capital norms, and his latest half-trillion-dollar bet on AI. Throughout the conversation, Lionel reveals the complexity behind the caricature, arguing that history will remember Masa as an extraordinarily consequential figure in global tech investing despite his mixed record of spectacular wins and losses. Episode Highlights: [00:46] Introduction to Lionel Barber and his book on Masayoshi Son [01:34] Lionel's journalism career origins [03:57] Key lessons from Lionel's career [05:25] What makes Masayoshi Son unique [06:33] The resilience behind Masa's character [07:49] The "Gambling Man" and core themes [10:38] Challenges in documenting Masa's story [13:07] How Masa's Korean heritage shaped him [15:49] Defining moments in Masa's business career [18:33] Evolution from software distributor to global tech conglomerate [22:21] Masa's dual roles: operator and investor [24:21] Understanding Masa's investment philosophy [31:30] How Masa changed tech investing [34:30] The hardest question about Masa [35:23] Masa's historical legacy [39:10] Closing remarks and book recommendations Profile: Lionel Barber, Author of "Gambling Man" LinkedIn: https://www.linkedin.com/in/lionel-barber-473826135/ X: https://x.com/lionelbarber?lang=en BlueSky: https://bsky.app/profile/did:plc:yv5ux5l7lcvmxexdswey5hqx Gambling Man Profile Page: https://www.simonandschuster.com/books/Gambling-Man/Lionel-Barber/9781668070741 FT Profile: https://www.ft.com/lionel-barber Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
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  • Scam Inc: How a $500B Crime Industry is Impacting the World with Sue-Lin Wong
    "We're all vulnerable. And I hadn't thought about that previously. I thought, oh, it's only a small group of people who might fall for this. What I've learned is actually [that] these scammers are so sophisticated. They have so much money. Based on my reporting, this industry, you know, is maybe more lucrative than the illicit drug trade, and these criminal syndicates might be making over 500 billion US dollars a year.  So that means they have access to the latest technology, whether it's voice cloning or face changing software. They can buy  the latest in AI tools. they can stay several steps ahead of most law enforcement organizations in most places in the world, and, you know, re-invest in their businesses, because that's how they view what they're doing. They just see this as a business line, and they want to make a profit. That's why we called the podcast Scam Inc, because I think the way to understand what we're seeing is that this is an industry and everyone's driven by profits. So the fact that the criminals have so much money makes it really difficult for governments, police or international organizations or banks or crypto exchanges or social media companies to tackle this huge and growing problem." - Sue-Lin Wong Fresh out of the studio, Sue-Lin Wong, Southeast Asia Correspondent for The Economist, joins us to uncover the dark world of online scams and how they’ve evolved into a $500 billion global crime industry. She shares her investigative journey behind Scam Inc., her latest podcast series, revealing how cybercriminal syndicates operate like multinational corporations—leveraging AI, crypto, and human trafficking to fuel their scams. Sue-Lin explains why Southeast Asia has become a hub for these illicit operations, the psychological manipulation that makes anyone vulnerable, and the deep-rooted connections between scamming, money laundering, and political corruption. We discuss the Kansas bank collapse, the rise of pig butchering scams, and how law enforcement struggles to keep up with decentralized criminal networks. Closing the conversation, Sue-Lin highlights what individuals, governments, and financial institutions must do to fight back against the next wave of AI-powered fraud. Audio Episode Highlights: [00:00:46] – Opening Quote by Wong Sue-Lin #QOTD [00:02:12] – Bernard’s Introduction & Podcast Overview [00:03:09] – Sue-Lin’s Journalism Journey: From Reuters to The Economist [00:05:58] – The Birth of Scam Inc.: Investigating the Industry [00:07:16] – The Changing Face of Crime: The ‘Gig Economy’ of Scamming [00:10:13] – The Meaning of ‘Pig Butchering’ Scams & Their Chinese Origins [00:14:34] – How COVID-19 Turned Scams Into a Global Epidemic [00:16:33] – Inside Scam Compounds: The Story of Rita from the Philippines [00:21:15] – The Alice Guo Scandal: Political Corruption & Scams in the Philippines [00:25:33] – How Scammers Launder Billions & The Role of Crypto [00:30:14] – Why Crypto Isn’t as Anonymous as Criminals Think [00:35:46] – AI-Driven Scams: The Next Frontier of Cybercrime [00:42:10] – Solutions: What Governments & Companies Must Do [00:44:46] – How Individuals Can Protect Themselves [00:50:46] – Final Thoughts & The Future of Scam Inc. Profile: Sue-Lin Wong, Southeast Asia Correspondent, The Economist LinkedIn: https://www.linkedin.com/in/suelinwong/ , Host of "Scam Inc" podcast series by The Economist: https://www.economist.com/audio/podcasts/scam-inc [Subscription Required]. Picture Credits in Marketing Image: Logo from The Economist Podcasts. Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
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  • The eFishery Scandal and its impact to Southeast Asia with Kristie Neo
    "So that was back in 2021. And then after Revolution Precrafted, there was Zilingo in 2022, and then Tanihub and Investree - which were P2P lenders in 2023(24) - and then eFishery. So actually every single year we've been getting pretty big blow ups. But as I was looking at the cases for each of them, one thing I've noticed is the sophistication of the fraud is actually becoming more advanced." - Kristie Neo Fresh out of the studio, Kristie Neo, an independent journalist covering tech and venture capital, joins us to dissect the rise of startup fraud in Southeast Asia and why it’s becoming more sophisticated. She shares her journey from broadcast journalism to investigative reporting, reflecting on the shift from high-growth hype to market corrections and corporate scandals. Kristie unpacks the eFishery scandal, explaining how founders manipulated financials and how investors got misled. She discusses why due diligence often fails, the role of unchecked valuations, and the impact of drying venture capital on the region’s startup ecosystem. Addressing investor confidence, Kristie explores what it will take to restore trust and accountability in Southeast Asia’s tech scene. Closing the conversation, she shares her vision for a more transparent startup ecosystem and what great looks like for the region’s next wave of entrepreneurs. Episode Highlights: [00:46] Quote of the Day by Kristie Neo [01:07] The Rise and Fall of Southeast Asian Unicorns [03:53] From Fundraising Frenzy to Market Correction [09:22] Breaking Down the eFishery Scandal [15:25] How Did eFishery Manipulate Its Financials? [19:39] Why Investors Fell for the eFishery Story and Other Similar Ones [22:51] The Evolution of Fraud: From Vanity Metrics to Revenue Manipulation [27:59] Due Diligence & the Role of VCs in Startup Fraud [31:45] How Will This Impact Future VC Investments in Southeast Asia? [32:49] The Need for Legal Consequences for Founders Committing Fraud [38:45] The Secondaries Market and the Liquidity Problem [42:13] Southeast Asia’s Future: Can the Region Build Bold & Ambitious Businesses? [46:23] Closing Profile: Kristie Neo, Independent Journalist (former DealStreetAsia, CNBC, We Are Social & Channel News Asia) https://www.linkedin.com/in/kristieneo/ and her article: "Thank you eFishery, Southeast Asia is officially off the kool-aid" https://www.linkedin.com/pulse/thank-you-efishery-southeast-asia-officially-off-kool-aid-kristie-neo-h0z0c/ Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
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  • How Agentforce is Transforming Businesses in ASEAN with Sujith Abraham
    "What's the point if it's a fast platform, but I still have to go somewhere else? And the last thing is speed. Right now, especially in our region, it's a land grab. When we think about some of the fastest-growing economies in the world—Indonesia, for example, Vietnam, the Philippines—you have hundreds of millions of people here. What we see in every customer I speak to is interest in how they use our platform to move faster, to deploy AI. They don't want to have to build a foundation level of AI, integrating all those elements themselves. They want to deploy it faster. When you think about our history, we have 250 petabytes of data being accessed by 150,000 customers every single day. When you take that set, we had to get this right. We had to because we have thousands of engineers focused on building these platforms so our customers don't have to—so they can deploy innovation and create truly unique and differentiated customer journeys." - Sujith Abraham Fresh out of the studio, Sujith Abraham, Senior Vice President and General Manager, ASEAN at Salesforce, joins us to explore how Agentforce 2.0 is transforming enterprise AI. He shares his journey from automotive engineering to tech leadership, reflecting on the rise of AI agents that move beyond chatbots to take real-world actions. Sujith explains how Agentforce 2.0 integrates across Salesforce products like Slack and Tableau, helping businesses automate sales, customer service, and marketing. He highlights how banks, airlines, and telcos in Southeast Asia are leveraging AI for growth, alongside Salesforce’s shift to a pay-as-you-go model for easier adoption. Addressing AI trust and governance, he underscores data privacy and enterprise-grade AI security. Closing the conversation, Sujith shares his vision for AI-driven customer engagement and what great looks like for Salesforce & Agentforce 2.0 in ASEAN. Profile: Sujith Abraham, Senior Vice President and General Manager, ASEAN for Salesforce, LinkedIn: https://www.linkedin.com/in/sujithabraham/ Audio Episode Highlights: [00:46] Quote of the day by Sujith Abraham [01:44] Introduction: Sujith Abraham, Senior Vice President and General Manager, ASEAN for Salesforce [02:22] Sujith’s Career Journey [03:51] Career Lessons from Sujith [05:26] What is Salesforce & Its Mission? [08:27] Definition of Generative AI & AI Agents in the context of enterprises [11:22] Introduction to Agentforce 2.0 [15:37] AI Across Salesforce Products [20:22] Enterprise AI Adoption & Challenges [22:51] The Business Model of Agentforce [24:07] Industry Use Cases in Southeast Asia [25:47] AI Governance & Trust at Salesforce [27:54] Choosing the Right Large Language Model (LLM) [28:55] Advice for Business Leaders on AI Adoption [30:60] The One Thing Sujith Knows About Salesforce & Agentforce in ASEAN That Very Few Do [32:48] The One Question Sujith Wants More People to Ask: Why Salesforce? [34:45] What Does Great Look Like for Salesforce? [37:05] Closing Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
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  • Undivided Ventures: AI, Sustainability & Data Centre Technologies with Ariel Shtarkman
    " Now, the beauty about the real estate industry, if you look outside and you look at the commercial buildings, you have a lot of data generated on a daily basis. The challenge is, what do you do with this data? How do you mine this data in a smart way to give you better investment decisions going forward [or] better decisions on how you run the building? Where are the opportunities to reduce your expenses? On the climate side, how do you reduce your operational carbon? How do you make those buildings better? I think that here, Gen AI, can help big time, because any solution that will mine this data smartly and will create a result, an output, that end users and owners can use to their advantage.” - Ariel Shtarkman Fresh out of the studio, Ariel Shtarkman, Managing Partner and Co-Founder of Undivided Ventures, joins us to share the mission and vision of Undivided Ventures and how the fund is driving innovation at the intersection of sustainability, PropTech, and construction technology. Beginning with her origin story, Ariel reflected on her journey from real estate private equity in New York to becoming a venture capitalist championing sustainable technologies in Asia. She elaborated on Undivided Ventures’ investment thesis, focusing on scaling sustainability-driven innovations in the built environment and shared key portfolio highlights, including successful investments like Structure Pal. Ariel also explored the transformative potential of generative AI, robotics, and data centers in addressing challenges in real estate and construction. Last but not least, she offered her insights on navigating fundraising in a challenging venture capital landscape and painted a compelling vision of what great looks like for Undivided Ventures. Audio Episode Highlights: [00:46] Quote of the Day: Ariel Shtarkman on data and AI in real estate. [01:40] Introduction: Ariel Shtarkman, Managing Partner at Undivided Ventures. [04:23] How she co-founded Undivided Ventures with Alex. [06:08] Lessons from her career journey. [08:06] Overview of Undivided Ventures and its investment thesis. [10:33] Recent highlights of the fund’s portfolio. [12:46] Unique insights into Undivided Ventures’ investment approach. [14:59] Lessons learned from fundraising in challenging times. [17:28] Generative AI’s impact on PropTech and sustainability. [21:00] Case study: Structure Pal’s innovative approach in PropTech. [23:35] Traits of founders that attract investment. [27:19] Red flags in startups and founders. [29:24] Approach to valuation and avoiding overblown valuations. [31:19] Insights on data centers and how to think about data center technologies globally. [37:09] Robotics and their evolving role in construction. [39:12] The one question that Ariel wishes people would ask her more about Undivided Ventures. [41:18] What does great look like for Undivided Ventures over the next few years. [42:32] Closing. Profile: Ariel Shtarkman, co-founder and managing partner, Undivided Ventures: https://www.undivided.vc/about and LinkedIn profile: https://www.linkedin.com/in/ariel-s-2850322/ Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288
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Analyse Asia with Bernard Leong is a weekly podcast dedicated to dissecting the pulse of technology, business and media in Asia. We interview thought leaders, and global & regional leading industry players and gain their insights into how we perceive and understand the market.
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