Brandfathers

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro
0:18 — Live from Dallas
5:00 — Ideal home size + the Gen Z myth
7:00 — Nike's "walkers tolerated" ad
10:30 — Nike, Lulu & the mushy middle
14:50 — Framework for staying relevant
18:50 — CMFRT's billion-dollar creator army
21:00 — Why big brands won't hit the gas pedal
22:50 — Distribution is the new product
25:30 — Under Armour blew middle America
28:30 — Why your content sucks (not the algorithm)
30:00 — How meta ads actually work

Follow Jordan: @jordanrogers
Follow Ashwinn: @Shwinnabegobrand
Follow Oren: @orenmeetsworld

Newsletter: https://www.Brandfathers.org

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Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations
14:30 Marketing is being masculinized
22:03 Phoebe Gates' influencer lowball
31:22 Threads, algorithms & creator complaining
37:46 RFK launches a podcast
41:40 Coachella billboard speed round

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Sign up for the newsletter: https://www.Brandfathers.org

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.

0:00 Intro
0:30 TBPN acquired by OpenAI
3:30 Why niche audience beats mass reach
5:00 The live show model vs. traditional podcasting
7:30 Speed and dedication in new media
9:30 What it takes to scale a podcast
11:00 Creator-in-residence: what actually works
15:00 Monetizing media beyond ad reads
20:00 The NASCAR ad model for creators
24:00 Medvi: the $1.8B "AI-built" GLP-1 company
30:00 Why journalists can't cover business
35:00 Nike earnings and the 11-year low
40:00 Niche brands eating Nike alive

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Subscribe to the newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead
0:40 - Edelman panel recap
3:07 - YouTube golf tour launch
7:00 - The embargo rant
10:56 - Shopify's organic PR playbook
13:22 - Alex Earle vs. Beyoncé
18:16 - Michael Rubin's flag football spectacle
24:20 - Shoptalk / Klaviyo Composer
27:00 - Why brands are firing their agencies
30:09 - Programmatic ad fraud exposed
36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.

We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.

If you're a creative strategist, your worth has never been higher.

0:00 Intro
0:30 Paul Graham's "Age of Brand"
4:30 Silicon Valley vs. Marketers
10:00 Why Creatives Have Never Been Worth More
16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)
22:00 Why Creators Can't Exist in Corporations
25:00 The Staples Baddie Problem
30:00 Ulta's Employee Creator Playbook
37:00 Siloed Teams Kill Everything
42:00 Expo West Goes Full Culture
45:00 America's Next Top Snack
50:00 Licensing Expo and What's Next

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org