Built for Growth by Miesha Tate

Lauren Cobello joins Miesha Tate for an honest conversation about personal branding, PR, visibility, and how your story can become the foundation for real growth. Lauren shares how she went from being a stay-at-home mom in debt to building a successful brand through couponing, media appearances, books, and eventually her own PR agency.
Together, they talk about finding what lights you up, choosing one clear brand lane, building relationships without making everything transactional, and why small brands need more than a polished product photo to stand out. Lauren also breaks down when to hire a publicist, the difference between PR and marketing, why earned media matters in the age of AI search, and how to build credibility without fake followers or inflated numbers.
Connect with Miesha Tate
IG: https://www.instagram.com/mieshatate
X: https://x.com/mieshatate
FB: https://www.facebook.com/mieshatatefanpage
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
IG: https://www.instagram.com/builtforgrowthpodcast
FB: https://www.facebook.com/61567354560939
Connect with Lauren Cobello
Website: https://laurencobello.com/
Agency: https://leveragewithmedia.com/
Instagram: https://www.instagram.com/lauren_cobello
Chapter Markers
00:00 – What Makes Your Story Unique
04:35 – Getting Press Without A Publicist
06:15 – Relationships, Integrity & Storytelling
11:16 – Finding Your Strengths And Zone Of Genius
14:00 – What Lights You Up?
17:00 – Why Your Brand Needs One Clear Lane
23:45 – First Steps Before Hiring PR
29:35 – Why Small Brands Need A Founder Story
33:04 – Website, Social Media, Books & Niching Down
39:18 – When A Book Or PR Agency Makes Sense
41:29 – Real Audiences Vs Inflated Numbers
48:32 – PR Vs Marketing, Earned Media & AI Search
55:16 – Realistic PR Timelines And Expectations
58:00 – Leveraging Media For Long-Term Growth
#LaurenCobello #BuiltForGrowthPodcast #MieshaTate #PersonalBranding #PRStrategy #Visibility #Storytelling #Entrepreneurship #WomenInBusiness #BrandBuilding #EarnedMedia #Podcasting #SmallBusiness #MarketingStrategy #MediaTraining #BusinessGrowth #Authenticity

TJ Lavin joins Miesha Tate for an honest conversation about BMX, brain injury, intuition, and the mental side of performing under pressure. TJ opens up about his early rise in BMX, winning King of Dirt after being added to the contest as a favor, the strange confidence and “premonitions” he felt before major wins, and the pressure that can make even elite athletes lock up. He also reflects on his near-fatal 2010 crash, two-week coma, and the process of relearning basic skills like walking, talking, writing, counting money, and tying his shoes.
Along the way, Miesha and TJ talk about life in Las Vegas, dog rescue, The Challenge, hosting without a teleprompter, Justin Gaethje’s mindset, repeated head trauma, and recovery tools like hyperbaric oxygen. This is a grounded, wide-ranging conversation about preparation, instinct, resilience, and learning to listen to yourself.
Connect with Miesha Tate
Instagram: https://www.instagram.com/mieshatate/
X: https://x.com/mieshatate
Facebook: https://www.facebook.com/mieshatatefanpage/
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
Instagram: https://www.instagram.com/builtforgrowthpodcast/
TikTok: https://www.tiktok.com/@builtforgrowthpodcast
Facebook: https://www.facebook.com/Builtforgrowthpodcast/
Chapter Markers
00:00 – TJ Lavin’s Story & The 2010 Crash
01:58 – Homeless Jack, Scooters & Vegas Life
06:03 – Pilates, Motherhood & Core Recovery
07:39 – Fostering Puppies & Rescue Dogs
10:27 – TJ’s Dogs & Animal Rescue Work
12:47 – The Challenge, Leroy & Las Vegas
15:41 – Hot Yoga, Recovery & Slowing Down
24:12 – How BMX Started
26:33 – King Of Dirt & Early BMX Breakthrough
35:55 – Premonitions, Pressure & Winning
45:01 – Rivalries, Mental Blocks & Failure
55:49 – Hosting The Challenge Without A Teleprompter
01:16:57 – Brain Injury, Memory & Relearning Basics
01:20:07 – Hyperbaric Oxygen & Recovery
#TJLavin #BuiltForGrowthPodcast #MieshaTate #BMX #XGames #TheChallenge #MTVTheChallenge #BrainInjury #TBIRecovery #MentalPerformance #AthleteMindset #Resilience #Recovery #DogRescue #Vegas #PersonalGrowth #HyperbaricOxygen #UFC #MMA #JustinGaethje

Gary Reinl joins Miesha Tate for a throwback Built for Growth conversation about injury recovery, inflammation, and why the standard advice to rest, ice, compress, and elevate may not be helping the body heal the way many people think.
Known as the "anti-ice man," Gary breaks down why he believes local icing can delay the healing process, how the RICE protocol became popular, and why movement, muscle activation, and the lymphatic system matter so much after injury. Miesha also shares how Gary's approach changed the way she thinks about recovery as an athlete, including her own experiences using movement-based modalities after injuries.
Together, they talk about swelling versus inflammation, why stillness can become part of the problem, how the body clears waste after trauma, what muscle activation does for tissue repair, why heat needs an exit plan, and how athletes can think differently about helping the body do what it is already designed to do.
Connect with Miesha Tate
IG: https://www.instagram.com/mieshatate/
X: https://x.com/mieshatate
FB: https://www.facebook.com/mieshatatefanpage/
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
IG: https://www.instagram.com/builtforgrowthpodcast/
TikTok: https://www.tiktok.com/@builtforgrowthpodcast
FB: https://www.facebook.com/Builtforgrowthpodcast/
Connect with Gary Reinl
Website: https://www.garyreinl.com/
Chapter Markers:
0:00 - Why This Episode Is A Throwback
2:20 - Miesha Welcomes Gary Reinl
3:42 - Why Icing Does Not Work The Way People Think
5:24 - What Is The Real Goal After Injury?
8:01 - Movement, Lymphatics, And Clearing Waste
9:44 - How RICE Became The Default
13:02 - Dr. Gabe Mirkin, RICE, And The Recant
16:08 - The Problem With Ice As A Protocol
20:00 - How The Lymphatic System Works
23:07 - What Gary Looks For After Surgery
33:47 - Miesha's Recovery Experience
42:28 - Is Icing Ever The Best Way?
45:35 - Swelling, Inflammation, And Anti-Inflammatories
50:43 - Myokines, Muscle, And The Body's Pharmacy
53:40 - Heat, Circulation, And Having An Exit Plan
58:18 - Recovery Stories And Why Stillness Matters
63:40 - Remodeling Tissue Through Movement
68:42 - Why Ice Is Hard To Dose Safely
#BuiltForGrowthPodcast #MieshaTate #GaryReinl #AntiIce #InjuryRecovery #SportsMedicine #Inflammation #LymphaticSystem #MovementIsMedicine #AthleteRecovery #RICEProtocol #Healing #MMA #UFC #Performance #RecoveryTools #PersonalGrowth #HealthOptimization

Michael Easter joins Miesha Tate for a real conversation about discomfort, resilience, boredom, and why modern life can quietly shrink what we believe we are capable of. Drawing from The Comfort Crisis, Scarcity Brain, and Walk with Weight, Michael explains how short-term discomfort can build long-term strength, why avoidance often makes anxiety worse, and how simple choices like walking more, sitting with boredom, or carrying weight can change the way we move through life.
Connect with Miesha Tate
IG: https://www.instagram.com/mieshatate/
X: https://x.com/mieshatate
FB: https://www.facebook.com/mieshatatefanpage/
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
IG: https://www.instagram.com/builtforgrowthpodcast/
TikTok: https://www.tiktok.com/@builtforgrowthpodcast
FB: https://www.facebook.com/Builtforgrowthpodcast/
Connect with Michael Easter
Website: https://www.twopct.com/
Chapter Markers:
3:15 - Why The Comfort Crisis Resonated With Miesha
4:56 - Michael's 33-Day Arctic Hunting Trip
10:10 - Avoidance, Anxiety & Psychological Armor
14:22 - Teaching Kids To Handle Discomfort
16:06 - The 2% Rule
17:42 - Why Boredom Builds Creativity
25:31 - Silence, Walking & Better Ideas
28:35 - Walking With Weight After Injury
31:36 - Rucking, Core Strength & Bone Density
43:04 - Scarcity Brain & Unpredictable Rewards
50:06 - Dopamine, Cravings & 30-Day Resets
59:12 - Women's Health, Sleep & Performance
69:07 - Where To Find Michael Easter
#BuiltForGrowthPodcast #MieshaTate #MichaelEaster #TheComfortCrisis #ScarcityBrain #WalkWithWeight #Rucking #Resilience #MentalToughness #Boredom #Dopamine #PersonalGrowth #Mindset #HealthOptimization #Fitness #WomensHealth #Sleep #UFC #DoHardThings

Dr. Melissa Sonners joins Miesha Tate for an honest conversation about burnout, nervous system regulation, motherhood, and learning how to reconnect with yourself in real time. Melissa opens up about hitting a breaking point after years of pushing through, battling serious health challenges, and discovering how to shift out of fight-or-flight through simple tools like morning light, expanded gaze, music, breathwork, and micro-moments of connection. Together, they talk about self-care that actually fits into real life, listening to your body, redefining productivity, and why peace starts with learning how to downshift your nervous system.
Connect with Miesha Tate
IG: https://www.instagram.com/mieshatate/
X: https://x.com/mieshatate
FB: https://www.facebook.com/mieshatatefanpage/
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
IG: https://www.instagram.com/builtforgrowthpodcast/
FB: https://www.facebook.com/people/Built-For-Growth-Podcast/61567354560939/
Connect with Dr. Melissa Sonners
Website: https://beehive.drmelissasonners.com/
Instagram: https://www.instagram.com/beinspiredmama/
Chapter Markers
03:14 – Burnout, Motherhood & Nervous System Shutdown
08:40 – Why Women Feel Stuck in Overwhelm
12:49 – Brain Wave Gears: Theta, Alpha & Beta
19:24 – Stress Loops, Ego & Staying Present
24:43 – Microdosing Connection in Daily Life
31:08 – Downshifting Before School Pickup
36:18 – Miesha’s Self-Growth Journey After Fighting
43:29 – Female Athletes, Hormones & Listening to Your Body
49:04 – Melissa’s Breaking Point & Health Recovery
55:16 – Nighttime Regulation, Safety & Sleep
59:20 – Expanded Gaze, Breathwork & Simple Reset Tools
01:04:00 – Productivity, Worth & Learning to Pause
01:10:41 – Communication, Relationships & Asking for Support
#DrMelissaSonners #BuiltForGrowthPodcast #MieshaTate #NervousSystemRegulation #BurnoutRecovery #Motherhood #SelfCare #WomenInWellness #MindBodyConnection #StressRelief #HealingJourney #Hormones #FemaleHealth #PersonalGrowth #ConnectionCode #WellnessPodcast #OvercomingBurnout