Copywriters Podcast

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today? We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead magnet in today’s world. For this episode, I went back into two of his most important books, Scientific Advertising and My Life in Advertising. We’ll talk about those first. There are tons of gems in there and these books are well worth reading many times, which I have done myself. So we’re going to focus on a narrow slice of the wisdom on today’s hybrid Old Masters Series show. And then, we’ll catapult into 2025 to see how those ideas have evolved. My Life in Advertising/Scientific Advertising, by Claude Hopkins https://www.amazon.com/dp/0844231010/ Sample Lead Magnet: First Two Chapters Of The Persuasion Story Code https://PersuasionStoryCode.com d.]]>

Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches. And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center. Those worlds overlap in certain ways sometimes for Doug, and that’s what we’re going to talk about today. He’s written copy for music businesses like Creative Piano Academy, Lauren Bateman Guitar, Become A Bassist, and J209, an a cappella singing group, who he helped grow their Instagram following to over 15,000 in a couple of months. Most of his work for these businesses has been to create sales, and, as you might expect, selling students into an online music instruction business is different in some ways than other types of copywriting. Yet the differences are fascinating, and they may help you with your own copy, even in non-musical niches. Contact Information: Doug’s Copywriter website is where you can book a call about a copy project: www.dougpewcopywriting.com or can email him directly at [email protected] If you want to check out the music business, you can visit… https://latterdaymusiversity.com/ d.]]>

Do you have an imaginary friend? Whether you do or not, today we’re going to talk about why a particular imaginary friend can solve one of the biggest problems copywriters are having today. And that problem is, your copy’s not connecting with the right target group of prospects. So your conversions are way lower than you’d like them to be. Now, the perfect solution to that would be to have a real-live focus group of honest, unflinching prospects available to you 24/7. People you could ask about their problems, their fears, their hopes, their dreams. But… sorry. You can’t. However, what we’re going to talk about today is the next best thing. And the good news is, you can build this imaginary friend pretty easily from real-world data. So you get the equivalent of your 24/7 focus group, but it’s not high-maintenance. In fact, it doesn’t require any care and feeding at all. d.]]>

Ever spend hours, just waiting for the “perfect time” to start writing? Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there’s that perfect song that always gets your juices flowing… or a motivational youtube video you love… Well… Here’s a tip: Don’t wait and don’t find an excuse to do something else. Just start. I know it sounds crazy. Maybe impossible. But here’s the thing: When you’re not writing, it almost never “feels like” the right time to start writing. And, as it turns out, it’s nearly always better to write something bad than to write nothing at all. As the great Gary Halbert said, “Motion is better than meditation.” That is what we’ll talk about today. d.]]>

What if you found you were sitting on tons of money that you didn’t even know about? It sounds like the beginning of a new Netflix series, right? But this happened in real life to our returning champion, Agency owner and entrepreneur Cath Rehorn. She will be the first to admit that numbers are not her. She’s a words and people person, not a data ninja. But she developed a conversation with ChatGPT to get it to review her Stripe data, even though, as she also admits, at first she really didn’t have any idea what she was doing. And she realized that with minimum effort–like, mainly, sending out a few emails–she could add 54,000 British pounds, or about $70,000 US, to her revenues every year. And with only a little more effort, she reckoned, she could bring in even more. Her thought process and how she tackled a clumsy problem with such persistence and humor should be of interest, and possibly very valuable, to anyone who runs a business and even does a pretty bad job of keeping track of their numbers. You probably remember Cath because her podcast, titled Selling Them With Kindness, got a lot of engagement and some really heartfelt comments from listeners. Cath’s business is called Kind Copy. She lives in Wales in the UK. She has a true family business, since it employs herself, her husband, her sister and 2 other team members. Article about how Cath used ChatGPT: https://catherinereohorn.substack.com/p/i-got-more-clarity-on-my-business?r=1xjc2 Cath’s website: https://kindcopy.co.uk/ Cath’s social media links: https://x.com/kindcopy https://www.instagram.com/kindcopyuk/ d.]]>