Easy Way To Create Great Sales Stories, With Tom Ruwitch
A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well.
In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution.
His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019.
In 2021, Tom launched Implementum, a marketing platform that creates strategy, done-for-you custom campaigns, and provides training.
We’ll talk about that, but first we’re going to talk about his impressive and very useful new book, Story Power Marketing. His simple and practical approach puts storytelling in marketing within the reach of just about anyone, whether you consider yourself a storyteller or not.
Links:
Story Power Marketing:
https://www.amazon.com/dp/1964046335
Get a free copy at
https://yourgiftfromtom.com/david
Tom’s Website:
https://storypowermarketing.com/
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AI: The Bigger Picture, with Sam Woods
As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.
People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster.
But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they’ve actually done and seen… and an informed view of what’s possible for the future?
I personally know only one person who fills that bill, and he’s our returning champion. He’s Sam Woods, our very special guest today.
Sam has been in the game for nine years, while most of us haven’t been there half as long.
In fact, when it comes to AI and copywriting, I don’t know of anyone who’s been in it longer than Sam has.
He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing.
Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives.
He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.”
But more important to us, he’s a seasoned and successful expert using AI for writing copy that gets results.
Who better than that to help us see the bigger picture?
Sam’s website:
https://samueljwoods.com/
Other resources:
https://bionicbusiness.com
https://www.copywriting.ai/
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Secrets of Coaching Copywriters, With Matthew Volkwyn
Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.
Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk.
Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he’s built three six-figure businesses of his own.
I invited Matt on after he had me as a guest on his podcast, and I found out he coaches beginning copywriters, which I don’t do myself, since my clients are more experienced copywriters and business owners who use copy.
I suggested he come on and we have a nuts and bolts conversation about coaching copywriters, and he readily agreed.
Matthew’s links:
Facebook:
https://www.facebook.com/matthewjvolkwyn
Copy Systems:
https://www.skool.com/copysystems/about
Copy Dojo:
https://www.copydojo.com/
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The Missing Piece in Copy Brainstorming
Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?
It has happened to all of us.
And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue.
Because the cheerful but inexperienced leader of the meeting has announced a rule:
“There are no bad ideas!”
Well, yes there are.
In that meeting, you just heard a whole pile of them.
I can almost guarantee what the problem was.
There are several steps, including a crucial step, that everyone in the meeting never took.
Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable.
And I’m going to tell you that missing piece, that missing step.
I can’t promise that everyone in the next meeting will take it ahead of time.
But if they do, I promise you’ll get much better ideas, even if you’re the only copywriter there.
Books:
Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/
Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G
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Show Your Prospect A Compelling Future
Legendary NY Yankee Yogi Berra said it best:
“It’s tough to make predictions, especially about the future.”
He’s right, you know.
But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter.
So he didn’t know about the important exception we’ll talk about today: showing your prospect a compelling future.
Not every copywriter does this, but if you don’t, you’re missing out… on conversions.
And even if you do, we’re going to talk about a better way to show a compelling future than most people are currently using.
If you like the stories on today’s show and you’d like to find out about a lot more, that will really power up your copy, let me invite you to check out my book The Persuasion Story Code.
It’s on Amazon and we’ll put a link in the show notes.
The Persuasion Story Code
https://www.amazon.com/dp/B0CFD2KXNQ
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Brasil