Why do brands collaborate with each other?What differentiates a good collaboration from a bad one?Have we reached collaboration fatigue?And, what is next for collaborations?Today, we reveal how to elevate collaborations from tactics to strategies. We put collaborations in context of IP, world-building, fandoms, and a brand’s cultural expansion and market growth.Listen on Apple Podcasts, Spotify or YouTube. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
--------
55:43
--------
55:43
Live with Ana Andjelic
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
--------
6:25
--------
6:25
Episode 2
Why are AI brands opening cafés?Why does MiuMiu have a book club?Why does A24, a movie studio, have a membership club, a publishing arm, and now its own theater and bar?It’s not random.It’s a new operating model.And the best CMOs already know it.They’re not running marketing departments.They’re running production studios — orchestrating content, products, experiences, and collaborators like a showrunner builds a world.Today, we unpack why every business is now show business, why the modern CMO isn’t a marketer, but a showrunner, and what are the hidden formulas behind these operations.Welcome to the Season 2 of Hitmakers — the show that tracks how culture moves margins, multiples, and market cap.Find Hitmakers on Spotify, YouTube, or Apple podcasts. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
--------
58:26
--------
58:26
Live with Ana Andjelic
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
--------
6:01
--------
6:01
Episode 1
In the first episode of the Season 2 of Hitmakers, my co-host Lee Maschmeyer, co-founder of a transformation consultancy Collins, and I look at moments where cultural capital turns into financial capital. We break down why Labubu is still printing money — long after most thought its hype had peaked; why Hailey Bieber’s Rhode became a $600 million brand almost overnight; and why bootleg Gucci is hotter business than Gucci itself. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
If a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth more than Ford, a far larger company; why Nvidia hired its first community manager; why collaborations became a staple of business; why merch is often more desirable than a brand’s core offering; and how cultural capital creates financial capital. andjelicaaa.substack.com
Brasil