The Best One Yet

LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen.
In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!).
Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but they’ve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And they’ve figured out how to keep employees longer by hiring robots (the “Infinite Kitchen”).
Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job interview? The CEO and CCO of Sweetgreen told us
Plus, if you think “Slop Bowls” is an offensive term (which we do), we actually rebranded it in real-time on-stage with both of them #BonusBowls #FreshCasual.
But most of all, we just had fun catching up with 2 of the Caesars of Salads who turned kale from a Pizza Hut decoration into an economic force — And from the audience cheers, you know the hummus-headed Yetis did too.
CHAPTERS
0:00 - Intro (Live from Boston): Sweetgreen Founders Jonathan Neman & Nicolas Jammet
2:04 - How Sweetgreen’s Founders Met at Georgetown and Why They Opened a Salad Shop
4:42 - Sweetgreen Opened on the Wrong Side of the Street, Then Booked The Strokes for 20,000 Fans
8:52 - Sweetgreen’s Best-Selling Menu Item: How the Company Ranks Its Bowls
10:14 - Sweetgreen Wraps: Gen Z Growth, $11 Price and the Custom Tortilla
15:09 - Sweetgreen Infinite Kitchen: How Its Salad-Making Machine Changed Employee Turnover
19:31 - Sweetgreen Stock Down 80% From All-Time High: CEO Responds
21:51 - Is Sweetgreen Too Expensive? The $20 Salad Debate, Prices and Protein Portions
24:08 - Sweetgreen Marketing: Taste vs. Health vs. Sustainability
26:45 - Sweetgreen Limited-Time Offers and Collabs: Dan Barber’s Squash, Naomi Osaka, Kendrick Lamar
29:36 - Sweetgreen vs. Chipotle: 300 Stores vs. 4,000 and Why No Brand Tie-Ups
30:19 - What Sweetgreen’s Founders Look For When Hiring
32:05 - Slop Bowl Debate: Sweetgreen Wants a Rebrand
33:35 - Rapid Fire: Best Brand, Business Book and Sweetgreen’s Stock Ticker
34:42 - Takeaways

NEWSLETTER:
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OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.

Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.
Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.
AI stock investing has become “a casino”... so we’ll tell you how to play it.
Plus, Mark Zuckerberg can’t finish a Guiness… (is that a sip or a struggle?)
$AAPL $BMBL $AVGO $META
Grab your Tickets to the IPO Tour: Our In-Person Offering
Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup
Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

NEWSLETTER:
https://tboypod.com/newsletter
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/
About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.

Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.
Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.
AI stock investing has become “a casino”... so we’ll tell you how to play it.
Plus, Mark Zuckerberg can’t finish a Guiness… (is that a sip or a struggle?)
$AAPL $BMBL $AVGO $META
Grab your Tickets to the IPO Tour: Our In-Person Offering
Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup
Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

NEWSLETTER:
https://tboypod.com/newsletter
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/
About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.

The Nobel Prize for Economics went to Robert E. Hall and Michael Woodford… because clear is kind in Economics too.
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American Girl Doll just turned 40 and is worth $1B… because the founder went anti-Barbie.
Plus, Waymo is coming for hockey rinks… The 1st self-driving Zamboni.
$MAT $BROS $SPY
Grab your Tickets to the IPO Tour: Our In-Person Offering
Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup
Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

NEWSLETTER:
https://tboypod.com/newsletter
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/
About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.

Starbucks wants to acquire Chipotle… but it all comes down to beans.
SpaceX could be your next cell service provider… Elon has entered the telecom chat.
Millennials’ Mid-Century Modern furniture has gone from cool to cringe… But blame Airbnb.
Plus, economics’ new math whiz… is a former Pro NFL Linebacker from the Baltimore Ravens.
$CMG $SBUX $SPCX $ABNB
Grab your Tickets to the IPO Tour: Our In-Person Offering
Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup
Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

NEWSLETTER:
https://tboypod.com/newsletter
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/
About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.