Perpetual Traffic

Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy.
Partner with our Meta ads experts: https://www.tiereleven.com/apply
Why do some businesses just seem to explode in revenue while others struggle to scale? It's not luck, it’s strategy. In today’s episode, we’re reviewing a premium e-commerce case study that shows exactly how we helped a $5M brand reach $32M in just two years.
We’ll talk about how we tackled some of their biggest challenges, from limiting customer acquisition costs to refining their targeting and focusing on their hero products. With a premium product and a clear goal, we fine-tuned their marketing approach to deliver a 543% increase in revenue and a 503% increase in new customers.

You can apply the same strategy to your own business, whether you’re in e-commerce, services, or even digital products. Tune in to learn the steps we took and how they’re planning for even bigger success in the coming years.

In This Episode:
- Case study: scaling revenue from $5M to $32M
- Key challenges that stunted revenue growth
- The steps we took to scale faster and the results
- Leveraging insights from Tier 11’s Data Suite
- The impact of creative diversification on Meta ads
- Conclusion and the client’s growth plans

Mentioned in the Episode:
Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf
Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators
Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac
Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo
Watch the Episode on YouTube:https://www.youtube.com/@perpetual_traffic

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X:

Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay? Low-performing and uninspired. In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.
We discuss a recent initiative at Lauren's company in which a team member took the lead to improve an internal process and created an SOP for it. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.
If you're struggling to create that type of culture, this conversation will give you ideas for reevaluating your core values to ensure your team’s alignment and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.

In This Episode:
- Core values, employee initiative, & continuous learning
- The risk of not investing in your team and gatekeeping
- Meta's strategic investments in employee acquisition and AI
- Creating an internal moat for your business
- The people analyzer process, based on core values
- Adapting to external challenges in digital marketing
- Why radical candor and emotional intelligence are critical
- Final thoughts on creating a moat and call to action

Mentioned in the Episode:
Gino Wickman’s book, Traction: https://a.co/d/01q1TP4O
Patrick Lencioni’s book, The Ideal Team Player: https://www.amazon.com/dp/1119209595/
Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspace
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram -

Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.
Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite
Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?

In today’s episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta’s Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.

We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.

In This Episode:
- What are Marketing Performance Indicators (MPIs)?
- The problem with Meta's in-platform data
- Comparing Meta’s CAPI with Tier 11 Data Suite
- Differences between first-party and third-party data
- How to measure customer acquisition costs accurately
- Measuring nCAC with Tier 11 Data Suite vs. CAPI
- Comparing data in Meta vs Tier 11 Data Suite’s interfaces
- Understanding time lag and how it impacts your decisions

Mentioned in the Episode:
Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with Cameron Campbell:
LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/

Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
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