Perpetual Traffic

• What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?

  Ralph Burns and Lauren Petrullo pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.Chapters:00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta00:11:41 – Beyond the Big Two: Alternative Ad Networks You Shouldn’t Ignore00:17:30 – Snapchat Isn’t Dead: Surprising Wins and What the Data Shows00:19:23 – TikTok’s Rise and the Platforms Quietly Dominating the Feed00:21:00 – Dollars and Downloads: The Platforms Driving Real Economic Growth00:21:09 – Threads is Blowing Up—Here’s What That Means for Marketers00:22:03 – Personalized Ads That Don’t Suck: Cracking the Relevance Code00:23:06 – Wait, Did We Just Say PornHub? The Untapped Traffic Opportunity00:24:15 – Can Threads Deliver Ad Results? Here’s the Smart Way to Find Out00:25:25 – TikTok’s Secret Superpower: B2B Lead Gen Done Right00:30:02 – Lead Quality Over Quantity: How to Actually Score Buyers00:31:07 – Mic Drop: Final Thoughts, Must-Know Takeaways, and Show NotesLINKS AND RESOURCES:Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engineMeta to spend $65B on AI in 2025, Zuckerberg saysEpisode 693: How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowEpisode 660: 3 Astonishing New Features on TikTok You Didn’t Know About…Until NowEpisode 629: (Part 2)How to Use TikTok Ads The Right Way to Grow Your BusinessEpisode 627: How to Use TikTok Ads The Right Way to Grow Your BusinessGet Your nCAC Calculator Now!Tier 11 JobsPerpetual...

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• Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez

  Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputations. If you're tired of BS and ready to scale your agency the right way—with real metrics and leadership that delivers—this episode is your roadmap. Discover how to stand out in a sea of scammers, earn client trust, and transform chaos into clarity.Chapters:00:00:00 – Kicking Off with Ralph & Lauren: You’re Not Gonna Want to Miss This One00:01:17 – Meet Chris Martinez: The Agency Leader Disrupting the Status Quo00:01:51 – Why Most Agencies Are Broken (And What Needs to Change Now)00:06:12 – The Numbers That Actually Matter If You Want to Scale Profitably00:11:58 – How to Stop Wearing Every Hat and Build a Real Team00:13:46 – Losing Clients? Here's What That Really Says About Your Agency00:17:57 – When Emotions Hijack Business: How to Lead with Data and Discipline00:18:48 – The Brutal Truth About Underperformers on Your Team00:20:24 – Don’t Skip This: The Power of Job Clarity and Measurable KPIs00:21:12 – Want Accountability? It Starts at the Top (Yes, That Means You)00:24:02 – Your Clients Aren’t Off the Hook: How to Hold Them Accountable Too00:26:39 – How to Audit Your Business and Set Profit-Driven Goals00:30:27 – Limited-Time Offer: How to Get Exclusive Access to Agency Freedom Live00:33:42 – Final Mic Drop: What It Really Takes to Build a Scalable, Respected AgencyLINKS AND RESOURCES:Agency Freedom LiveCALLING ALL 7-Figure MARKETING AGENCY OWNERS...BLOOMGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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• How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz

  Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You’ll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you’re running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.Chapters:00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing00:00:24 - What’s Hot Right Now: Why This Series Matters More Than Ever00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom LineLINKS AND RESOURCES:Scale Your Beauty Brand Without Wasted SpendACTUAL Data Driven CreativeGet Your nCAC Calculator Now!US-China Trade War Tariffs: An Up-to-Date ChartHow US tariffs would hit beautyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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• How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!

  Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you’ll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you’re a business owner, CMO, or media buyer navigating Meta’s new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.Chapters:00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew00:00:58 – The Announcement That Shook Ad Agencies Worldwide00:03:08 – John Moran’s Million-Dollar Test Lab Drops Game-Changing Intel00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro00:05:28 – Meta Just Moved the Goalposts — Here’s What That Means for Your Sales00:08:21 – If You're Still Running Ads the Old Way... You’re Already Losing00:09:03 – What 7-Figure Testing Reveals About Meta’s Algorithmic Shift00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS00:15:57 – This CAPI Tactic Could Be the Attribution Fix You’ve Been Begging For00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly00:33:38 – The Disappearing Manual Button: What Meta Isn’t Telling You00:34:34 – The New Blueprint for Building Future-Proof Campaigns00:36:14 – Budget Allocation Tactics That Survive Meta’s Latest Chaos00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise00:51:07 – What Real Creative Testing Looks Like (Hint: It’s Not What You Think)00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph’s No-BS AdviceLINKS AND RESOURCES:Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowMeta Advantage + Breaking News! | Tier 11 Live! - EP037Get Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

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• How to Acquire New Customers Profitably Using The nCAC Calculator

  Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric’s massive impact on client results, and why ROAS is no longer king. You’ll hear the behind-the-scenes of how Tier 11’s top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.Chapters:00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation00:27:19 - How Paid Media Spend Impacts Your Bottom Line00:29:57 - Unlocking Growth Through Lifetime Contribution Margin00:30:54 - Why You Can’t Trust Ad Platforms at Face Value00:32:02 - Building a Retention Strategy That Fuels Lifetime Value00:32:51 - Scaling Smart: Where Profitability Meets Performance00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers ProfitablyLINKS AND RESOURCES:Get Your nCAC Calculator Now!Past Episodes of Perpetual Traffic Featuring Nick MillerNick Miller on LinkedInEpisode 687: [Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with...

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