Perpetual Traffic

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com
Are you still treating organic and paid content as separate? It’s time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.
Reza explains how understanding your audience’s organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that’s reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement.
Plus, Reza shares valuable data from Motion’s recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.

In This Episode:
- Motion's record-breaking virtual event on creative trends
- The collision of organic and paid media
- Mastering hooks: psychological kill shots that drive engagement
- How to create hundreds of ads from a single messaging angle
- Why creative strategists need business acumen
- Determining good creatives and visual formats for ads
- Using Motion for creative inspiration and testing
- Upcoming exclusive Motion bootcamp
- How to connect with Reza Khadjavi

Mentioned in the Episode:
Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging
Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo
Watch Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda
Watch the Episode on YouTube: https://perpetualtraffic.com/youtube
Motion’s 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion
Gruns Superfoods Meta Ads Library:

Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could be killing your sales instead of helping them.
In today’s episode, we dive into a common problem many health and wellness businesses face: low conversion rates after generating quality leads. Lauren shares an in-depth example from one of her clients who was generating tons of leads but only achieving a 5% booking rate. We explore why this happens and how you can fix it.
From the crucial need for accurate data tracking to the importance of defining a "qualified lead," we outline the tweaks to your sales funnel that will boost lead conversions and significantly reduce your marketing spend.

In This Episode:
- Case study of high leads and low conversion rates
- Sample lead qualification and conversion framework
- Estimating the value of opt-ins
- The correct sequence of contacting leads
- Episode wrap-up and call-to-action

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:
Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
We’re opening up sponsorship spots for Q1 and Q2!
Apply now by visiting www.perpetualtraffic.com

https://www.NEXTInsurance.com/perpetual
Head to www.perpetualtraffic.com to apply to be a sponsor of this show
We’re opening up sponsorship spots for Q1 and Q2!
Apply now by visiting www.perpetualtraffic.com

Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.
Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads.

We explore the real power of Meta’s new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it’s a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.

In This Episode:
- What is the Sticky Pixel Strategy?
- Case study: application of the Sticky Pixel Strategy
- Limitations of messaging testing in driving results
- Results from broad targeting in TRT campaigns
- Overcoming objections with targeted messaging
- Using the feeder strategy in Meta ads
- Final takeaways on Meta ads spend and strategy

Mentioned in the Episode:
Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply
Tier 11 nCAC: https://www.tiereleven.com/ncac
Creative Diversification Package: https://www.tiereleven.com/cd
Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:
LinkedIn - https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram -

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt
Are you still guessing what your market wants and calling it “creative testing”? That’s the fastest way to burn your budget in 2026. If your ads aren’t resonating, it’s probably not the algorithm. It’s your research. Most marketers skip the hardest part and wonder why creative diversification never works.
In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn’t the tool; it’s how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.
We wrap by showing how to turn that research into ads, scripts, and landing pages that don’t sound like AI fluff. You’ll hear exactly how we use this internally before launching Meta campaigns, and why “garbage in, garbage out” is an accurate statement.
In This Episode:
- Why creative research still matters
- ChatGPT market research framework
- Turning research output into ads
- When multiple ChatGPT prompts are necessary
- How to access and use the market research prompt
- Final advice on AI prompting

Mentioned in the Episode:
Previous Episode With Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with Cole Turner:
- LinkedIn - https://www.linkedin.com/in/coleturner98

Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:
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The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta’s new Advantage+ sales system and share a game-changing creative strategy you’ll want to try.
We’re hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta’s Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting.

However, we’ll also show you how to fight back with custom event cAPI imports, a strategy that’s helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.

In This Episode:
- Advantage+ campaigns vs. manual setup
- Results from testing Meta’s algorithmic shift
- How is Advantage+ different from PMax?
- Testing Advantage+ for new customer acquisition
- Merging Advantage+ with cAPI imports
- Custom event cAPI imports explained
- Step-by-step process of setting up Advantage+ campaigns
- Inclusions and exclusions with the cAPI strategy
- Regaining control with new creative strategies

Mentioned in the Episode:
Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/
Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw
Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac
Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Partner with Tier 11’s digital marketing experts: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf

Connect with John Moran:
LinkedIn -