Reasonable Product

Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic.In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a company that builds a suite of essential software tools for small to medium-sized businesses.No mystery: scheduling and form solutions are nothing new, actually they're a commodity.  And Neeraj has made his whole pricing strategy around leveraging this competitive space by designing tools to offer just the right features at a price point that's remarkably lower than the market giants.We also delved into the reasons why customers are switching from established leaders to Neeto, not just for cost savings, but because Neeto often makes complex features more accessible and easier to understand. Neeraj emphasized that their commitment to providing exceptional customer support and continuous product improvement is central to their success.Throughout our conversation, we touched on the broader industry trends and the philosophy behind Neeto’s approach to pricing. We discussed how Neeraj plans to keep their products affordable without sacrificing quality, and why he believes in charging only when customers derive real value from their services.This episode is packed with valuable insights for anyone interested in product pricing, particularly in the digital and SaaS industries. Tune in to hear more about Neeraj’s innovative strategies and how Neeto is navigating the competitive landscape of commodity digital products.You can find the whole Neeto Suit at https://www.neeto.com/If you'd like to keep in touch with Neeraj, here you go:- Linkedin https://www.linkedin.com/in/neerajsingh0101/- X/Twitter https://twitter.com/neerajsingh0101To stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.Movu is the leading Swiss Marketplace for moving services.Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest price, but the value each party is looking for. The conversation then pivots to customer retention, emphasizing how vital it is to listen to feedback and how it can significantly impact your business's success or failure.But that's not all. Jonathan offers invaluable insights on effective communication with your team and customers, the lessons in leadership learned from managing products, and the critical role of OKRs (Objectives and Key Results) in steering a company toward its strategic goals.This episode is a must-listen for anyone aspiring to evolve professionally from a product or leadership position into a CEO or general management role. Don't miss out on these lessons from the front lines of business leadership. To stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of traditional beliefs. Marie shares how keeping things simple and focusing on delivering great value to free users has been key to their success.Here's what we cover:Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.Why avoiding maximizing revenues at all costs actually… maximizes revenue (and margins).The importance of a straightforward, easy-to-understand pricing strategy.How to balance in your pricing model what makes sense for business vs the experience it gives to the userWhy offering a lot for free can set you apart from the competition.The pros and cons of lifetime deals and discounts, and why they often don’t work out well.Effective ways to gather and use feedback from users to improve your product without needing a bigger team.- Tally is the simplest way to create forms, for free. https://tally.soIf you want to know more about Marie and Tally:- Blog: blog.tally.so- Twitter Tally: @Tallyforms- Twitter Marie: @MarieMartensTo stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

Let's talk about money in Product Management!!After looking at the lonely life of product managers, and why they are stretched between empowerment and accountability, in this second part of the episode Tanja Lau from Product Academy and Salva look deeper into the implications of salary in the life of product managers.In this episode, we talk with Tanja about:Salary trendsCompensation elements (base salary, bonus, stocks, flexibility...)Negotiation and employability tipsFrom salary gaps to regional and seniority differences, Tanja looks into the vast amount of data she has recently collected during her product salary survey to shed some light on the topic of compensation.But more than numbers, compensation is a complex topic that involves objective setting, work conditions, equity compensation, and most importantly... job satisfaction!Lastly, Tanja gave some tips about salary negotiation and how to become more appealing as a product manager by speaking the right "language" and becoming literate in topics such as finance and decision-making. Some useful links:- The product Academy: www.productacademy.ch- Tanja's Linkedin Profile www.linkedin.com/in/tanjalau- The FULL salary survey https://www.productacademy.ch/product-academy-salary-survey-2023/ - The "Personal side" of Tanja www.tanjalau.comTo stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com

We are already 1 month in 2024 and one element seems to be clear. Inflation is there, purchasing power is at its lowest and businesses are readapting to this new world.Of course, product management and pricing are a pivotal topic in this shift and our profession is on the frontline when it comes to keeping products attractive to customers and to price them in a way that is acceptable to buyers and viable for businesses.Subscriptions have been at the core of the success of digital (and less digital) businesses in the last 10 years, but some signals of fatigue are stepping in.Higher churn, and additional "activation friction" are a thing.Do you see the same happening in your company or for your product?In this deep dive, I explore the "subscription fatigue" that we start seeing among consumer AND business customers, and I provide some pragmatic strategies to adapt.Find the full article at: https://salvabocchetti.com/articles/the-dream-of-recurring-revenue-and-the-reality-of-subscription-fatigue/To stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com