The Campaign Podcast

Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.

Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios.

This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.
Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying.

The ads mentioned:
Waitrose & Partners "The perfect gift" by Wonderhood Studios
Visa "Level up your game" by VaynerMedia EMEA
The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK
Magnum ad shows how buying copycat ice-cream can destroy a relationship
Confused.com brings familiar sayings to life through puppetry
Monzo “Get busy living” by BBH London
Nike “Stairs” by Wieden & Kennedy Portland
Anthropic Super Bowl ad highlights its AI assistant Claude
Twix "Camping" by Adam & Eve/DDB

Further reading:
Netflix UK's Ed Couchman: You can build a whole media plan on SVOD
Channel 4 calls for 'robust scrutiny' of ITV-Sky merger
UK competition watchdog launches inquiry into Sky/ITV deal
Will ITV generate enough ad revenue to earn £200m payout from Sky?
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta

Hosted on Acast. See acast.com/privacy for more information.

Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury.

Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so.

Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw.

Further reading:

Professor Arday’s death should make brands consider the media ecosystem they fund
Podcast: Should an agency be judged by its diversity?
Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”

Hosted on Acast. See acast.com/privacy for more information.

Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.

In a shock move, Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch, and pulled out of the contest for Coca-Cola’s international media, tech and data account in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now set to review with Omnicom and Dentsu understood to be in the running, and WPP not competing.

In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process.

Further reading:
Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%
WPP closing in on Coca-Cola’s international media, data and tech account
Pepsi-Publicis coup will change how other brands and agency groups behave

Hosted on Acast. See acast.com/privacy for more information.

The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas.

In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years.

Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun.

Plus, Campaign has today (8 September) launched a new website with a refreshed look and revamped navigation.

Further reading:
Will Andy Burnham’s social media strategy work?
UK competition watchdog launches inquiry into Sky/ITV deal
Will ITV generate enough ad revenue to earn £200m payout from Sky?
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
Is there a new 'big four' in adland?
Publicis pulls out of Coca-Cola global media pitch after PepsiCo win
PepsiCo appoints Publicis Groupe to global media without a pitch

Hosted on Acast. See acast.com/privacy for more information.

Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's British Podcast Awards. Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions whether Dish’s success can be achieved by other brands.

The team discusses how brands don't want to "rent" their audiences, but own them, the struggle of too many chief executives wanting to be on the podcast and how branded content performs compared to other forms of media.

Hosted by tech and multimedia editor Lucy Shelley, this episode features Lucinda Rouse, multimedia editor of Campaign’s innovation team, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings.

Further reading:
Aardman moves into branded content partnerships
LBC sees record quarter amid geopolitical unrest
British Podcast Awards 2026 shortlist revealed

Hosted on Acast. See acast.com/privacy for more information.