Created with Jon Youshaei

I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj
Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.com

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0:00 - YouTube’s Biggest Family Channel
2:13 - How Much Does Salish Make?
12:30 - Jordan’s Early Photography Career
14:47 - The Dark Side of Family Channels
20:13 - How Salish Grew The Channel
21:16 - How Involved Is Salish?
23:32 - Jordan And Salish’s Relationship On Set
28:46 - Pressure To Put Salish’s Life Online
33:53 - The American Dream Mall Controversy
39:28 - Reactions To Criticism
44:46 - BTS On A Jordan Matter Shoot
53:36 - Jordan And Salish’s Relationship Off-Camera
1:00:00 - Will Salish Quit YouTube?
1:02:58 - Why Jordan Feels Ignored
1:07:26 - Salish’s Career After YouTube & Hudson Matter
1:13:54 - Why Isn’t The Channel Called Salish Matter?
1:15:29 - Jordan Matter’s Advice For Creators
1:22:10 - How To Pivot As A Creator
1:25:07 - What Salish & Jordan Have Learned From Each Other
1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/

Join my Discord of 7,000 creators helping each other grow: Discord

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0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/Youshaei

Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠⁠https://www.YTHackPack.com⁠⁠⁠
Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠
Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠
Get free 30 minute consulting with my new company, Boring Stuff, which does taxes, accounting, and more for creators: https://www.boring-stuff.com
Get Created merch hoodies, hats, shirts & crewnecks: https://created.store
Subscribe for more videos: ⁠⁠⁠⁠https://tr.ee/YoushaeiYT

0:00 - Inside Jimmy & Mark’s Empires
2:17 - Jimmy’s YouTube Channels: Old & New
3:02 - Beast Land: Is America Next?
5:45 - Announcing MrBeast Financial
7:30 - MrBeast’s Big Software Play
8:59 - Writing Books
11:03 - Testing Ideas for Beast Games
11:47 - Feastables, Merch, Lunchly & More
13:57 - Developing New Talent
15:44 - $5B Valuation
18:07 - Mark’s Biggest Videos
21:16 - Mark’s YouTube Thumbnail Strategy
22:45 - Rejecting $50M
26:12 - Mark’s “Trilogy” of Products
28:46 - Brand Deals
30:28 - Creative Process for Shorts
32:40 - Brand Deals (Continued)
34:07 - New Netflix Show37:26 - IRL Experiences
41:54 - $55M Classroom…For Free
45:01 - “Most Important Thing I’ll Do”

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox

Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠https://www.YTHackPack.com⁠⁠
Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠Discord  ⁠⁠⁠⁠
Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠
Subscribe for more videos: ⁠⁠⁠https://tr.ee/YoushaeiYT

0:00 Real Talk & Declining Views
3:39 Looking at Linus' YT Earnings & Views
7:57 Handling Conflicts Of Interests
12:50 Why Nvidia Stopped Sponsoring Linus
15:58 Why Apple Hates Linus
18:26 Linus’ Advice to New Creators
20:17 Responding To Criticism
24:24 How LTT Catches Errors
28:53 More Advice For YouTubers
31:03 Income Breakdown
34:38 Tips for Brand Deals
39:22 Growing Merch To 55% Of Revenue
43:29 Turning Down $100M Offer To Sell Channel
49:51 Launching LTT…Then Almost Going Broke
55:42 Building Team from Day 11:10:57 Most Stressful Moment
1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)
Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠https://www.YTHackPack.com⁠
Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠Discord  ⁠⁠⁠
Join our newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠
Subscribe for more videos: ⁠⁠https://tr.ee/YoushaeiYT

0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack