Growth Talks: Growth Marketing Strategies & Insights

• Unlocking a Product - First Mentality to Fuel Growth | Jordan Hwang (OpenPhone/Quo)

  If your messaging isn’t aligned with your product experience, you’re just buying churn. In this week’s episode of Growth Talks, Jordan Hwang, VP of Marketing at OpenPhone (now Quo) joins host Krystina Rubino to unpack how B2B marketers can adopt a smarter growth mindset; one that prioritizes product alignment, experimentation, and trust. With over 15 years of experience at fast-moving startups like Gusto andEvernote, Jordan shares how to translate product value into messaging that resonates, build buy-in for bold bets, and design experiments that create impactful insight, not just short-term results. Find out how today’s most effective teams connect brand, product, and performance across every stage of the funnel. 🗝️Key Takeaways: Build small. Test often. Smart marketers experiment frequently and explore new channels with low lift and low risk. They set expectations early and invest in learning, not just outcomes. Transparency builds trust. Senior leaders don’t need perfection. They need clarity. When you’re upfront about the risks, you create space for real alignment and stronger team support. Change starts with alignment. Before refining product messaging, get clear on what’s working, what’s not, and why. Keep what resonates with customers and be willing to change what doesn’t. Start with your customer. Business buyers don’t want complexity; they want to know your product will work, won’t waste their time, and won’t put them at risk. Test to learn. A healthy experimentation culture starts with consistency and strong design. When tests are built around clear hypotheses, you generate repeatable insight, not just lucky wins. Speed beats perfection. The cost of waiting often outweighs the risk of being wrong. A test-and-roll mindset helps you outlearn the competition while they’re still calculating. ⏰  Timestamps 01.42 Building Gusto’s Growth Engine 05:42 Importance of Trust in Growth Strategies 08:47 Balancing Risk and Reward in Growth 11:32 Navigating Change Management  18.28 Positioning Product Marketing and Messaging 23.02 Understanding Buyers Needs and Outcomes 41.12 Lessons Learned from Scaling Growth 44.15 How to Speak Your Audiences Language 🔗  Mentioned in this episode: Quo (formerly OpenPhone): https://www.openphone.com/ Gusto: https://gusto.com/ Test & Roll Methodology: https://ron-berman.com/2020/01/26/test-and-roll/ 👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc   🤝 Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals.  ‣ Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco

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• How to Build a Love Brand | Tamara Mendelsohn (Eventbrite)

  Brand is the promise you make to customers and the experience you deliver every time. In this week’s episode of Growth Talks, Tamara Mendelsohn, former CMO of Eventbrite, joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actually matter, Tamara breaks down the core drivers behind Eventbrite’s success and the mindset shift every marketer needs to drive long-term growth. Find out how great marketers align brand and performance teams, choose the right signals, and use curiosity and customer insight to build brands people love. 🗝️Key Takeaways: Connection drives retention. Your funnel should mirror what your customers truly care about. If people don’t see themselves in your brand, you’re missing the real growth opportunity. No silver bullet metric. Monitor brand health by tracking signals like search volume and traffic. When those numbers start to climb, it’s a clear sign you’re building both awareness and intent. Beyond the funnel. Marketers should think in loops, not just stages. Follow where customers enter, how to nurture them, and how to accelerate their path to purchase. Test your value prop. Early on, paid marketing shouldn’t be about juicing growth. Use it to validate product-market fit, refine your messaging, and identify the best customer segments. Brand is the promise. It’s not your logo or campaign. It’s the promise you make to your customers and how well you deliver on it. The best brands win by offering real value, not by outspending the competition. Lean into AI. The best marketers use AI to help their teams move faster, test smarter, and drive customer impact. Embracing new technology is how you stay ahead of the competition. ⏰  Timestamps 01:34 Building a Scalable Marketing Strategy 05:06 Full-Funnel Marketing That Converts 10:15 Why Ads Alone Won’t Build Your Brand 14:20 Brand Metrics That Actually Matter 17:52 Top Measurement Mistakes to Avoid 23:53 How to Pick the Right Channels 32:06 Avoiding Risk in Marketing Spend 34:04 Key Stages of Marketing Strategy 49.38 The Core Drivers of Brand Success 🔗  Mentioned in this episode: Eventbrite: https://www.eventbrite.com/ Casey Winters Growth Loops Simon Sinek Ted Talk 👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝 Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals.  ‣Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco

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• Unlocking Smarter Attribution with Surveys | Matt Bahr (Fairing)

  Not everything that drives growth shows up in Google Analytics. IIn this week’s episode of Growth Talks, Matt Bahr, Co-Founder of Fairing, joins host Krystina Rubino how survey data is reshaping attribution, helping brands uncover what truly influences customer decisions in today’s complex media landscape. Drawing on 15 years of experience from leading global e-commerce at Master & Dynamic to building Fairing, Matt shares why PR might matter more in an AI-driven world, how post-purchase surveys complement ad pixels, and the key strategies marketers need to move beyond the last click.  Find out how Fairing is helping leading brands turn real-time insights into smarter strategies and long-term growth. 🗝️Key Takeaways: Brand is the ultimate differentiator. Launching $400 headphones against Bose and Sony, Master & Dynamic matched ad spend with PR, because in crowded markets, the brand story wins. PR is the new SEO. Every article, feature, and mention becomes searchable proof of your brand. Press today fuels AI tomorrow and drives continued visibility, trust, and growth. Surveys complement ad pixels. Post-purchase surveys drive 70–80% response rates, turning traditional research into clear, real-time customer attribution marketers can trust. Triangulation reveals the bigger picture. Perfect attribution doesn’t exist, but actionable insights do. Layering surveys, promo codes, and MMM reveals a fuller view of the customer’s path to purchase. Measure beyond the last click. If the final click is all that counts, podcasts, influencers, and streaming ads get erased. The customer journey is always bigger than what Google Analytics shows. Continued learning is the real growth hack. Testing without an agenda wastes data. The best teams document insights so every experiment improves sales, product, and marketing. ⏰  Timestamps 02:12 Launching Products in Competitive Markets 05:20 Brand Storytelling as a Growth Multiplier 06:55 Building a Scalable E-commerce Engine 13:27 How Fairing is Solving Market Gaps 24:05 Surveys That Map the Customer Journey 27:45 From Measurement to Customer Insight 42:03 Fixing Attribution’s Biggest Blind Spots 46:24 Avoiding Survey Design Mistakes 49:48 Learning Faster with Collective Intelligence 🔗  Mentioned in this episode: Fairing: https://fairing.co/ Master & Dynamic: https://www.masterdynamic.com/ 👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

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• Building Communities Customers Love | Mallory Contois (Maven, Mercury, Pinterest, & The Old Girls Club)

  Great work happens at the intersection of enthusiasm and conviction. In this week’s episode of Growth Talks, Mallory Contois, VP of Growth at Maven, joins host Krystina Rubino to discuss her marketing philosophy for building brands and communities that people love. Drawing on lessons from her time at Pinterest and Mercury, Mallory shares how a customer-first approach fosters genuine connection and lays the foundation for long-term success. At Maven, Mallory is now focused on championing adult learning, bringing more smart people together to teach and learn from one another. And as Founder of The Old Girls Club, she unpacks why and how she’s built a thriving network where women in tech can connect, grow, and support one another. 🗝️Key Takeaways: Deep user empathy is a competitive edge. The best products aren’t built on assumptions; they’re built by teams who truly understand their users. Authenticity scales when it’s real. Pinterest’s early growth came from real users sharing what they loved. No incentives, no performance, just authentic enthusiasm. You can’t buy community. Real community-led growth starts with showing up, listening, and earning trust—not with events, swag, or splashy budgets. The best work happens at the intersection of belief and passion. When you have both conviction that something will work and personal enthusiasm for it, you’re in the sweet spot. Learning is the new currency. Great leaders don’t just hire talent; they cultivate it. Teams that prioritize upskilling outperform when the market shifts. Experience is the best teacher. Setbacks aren’t failures, they’re feedback. The best marketers use them to adapt fast and make better decisions. ⏰  Timestamps 01:56 Lessons from Pinterest’s Early Growth 05:20 How Social Platforms Shape User Behavior 10:05 Leveraging Data for Smarter Marketing 12:12 Scaling Community on a Startup Budget at Mercury 17:02 Maven and the Future of Upskilling 20:06 Balancing Enthusiasm and Conviction in Work 32:24 How Old Girls Club Helps Women Thrive 46:23 Favorite Growth Marketing Non Hack 🔗  Mentioned in this episode: Maven: https://maven.com/ Mercury: https://mercury.com/ The Old Girls Club: https://www.jointheogc.com/ Pinterest: https://www.pinterest.com/ Cameo: https://www.cameo.com/ 👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco

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• The Modern CMO: Balancing Strategy, Storytelling, & Finance | Pranav Piyush (Paramark, Dropbox, BILL)

  Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission. In this week’s episode of Growth Talks, Pranav Piyush, CEO of Paramark, joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success. As a former marketing leader at companies like BILL and Adobe,  Pranav unpacks how to recognize growth plateaus, lead change with clarity, and foster high-trust relationships with finance. From refining your brand-performance connection to activating your community as a true growth engine, this episode provides sharp insights for building a company that lasts. 🗝️Key Takeaways: Product-market fit is everything. Great marketing teams solve a real problem first, then build strategy and messaging around it. Stakeholders matter. CMOs don’t just lead marketing; they manage up, down, and across the organization. Influence is as critical as strategy and execution. Plateaus test your strategy. The best leaders lean in, dig into the data, recalibrate fast, and unlock new levers for growth others miss. Finance is your growth partner. CMOs who win long-term build trust with finance early. They connect brand marketing to revenue and sell the vision with numbers. Think like your customer. Great marketers walk in their buyer’s shoes. They ask better questions, speak the customer’s language, and build experiences that resonate. Test with intention. Smart teams don’t just run experiments—they learn from each one. Clear hypotheses and expectations drive better outcomes. Community is a growth engine. Top brands turn their audience into advocates. Community builds loyalty, word-of-mouth, and lasting momentum. ⏰  Timestamps 01:45 Importance of Product Market Fit 03:33 Navigating Organizational Shifts 08:26 Leading Through Growth Plateaus 13:25 Stakeholder Management as a CMO 20:33 Partnering with Finance for Success 29:45 Bridging Marketing and Data Teams 37:08 Knowing When to Pivot in Marketing 41:08 Why the Best Marketers Learn From Every Test 44:05 Step Into the Buyer’s Journey 46:23 Community as a Growth Non-Hack 🔗  Mentioned in this episode: Paramark: https://paramark.com/ PayPal: https://www.paypal.com/ Adobe: https://www.adobe.com/ BILL: https://www.bill.com/ 👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco

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