Indie Game Movement - The podcast about the business and marketing of indie games.

Games are built to keep players engaged, but is there ever a point when good design becomes exploitation? In this episode, we explore the line between compelling experiences and design that takes advantage of player behavior, and how developers can create engaging games while being more thoughtful about the impact their design decisions have on players. Episode Shownotes Link: https://rengenmarketing.com/471

Most indie developers learn how to make games long before they learn how to run a business. Unfortunately, that gap can lead to poor decisions, weak positioning, and a lot of avoidable mistakes. So in this episode, we'll break down the business skills that have the biggest impact on long-term sustainability and how using them can help you make smarter decisions without losing sight of your vision. Episode Shownotes Link: https://rengenmarketing.com/470

Many games can attract players, but far fewer turn those players into passionate communities that keep talking, creating, sharing, and bringing others in. What's interesting, horror games seem unusually good at making that happen. In this episode, we explore why this is the case by looking at factors like mystery, shared discovery, identity, and community-driven experiences. And most important, we dig into how developers in any genre can learn from horror's ability to turn player interest into lasting fandom. Episode Shownotes Link: https://rengenmarketing.com/469

There's no shortage of people telling indie developers how to market their games, but ask a few and there's a good chance you'll get different answers on what's best for you. In this episode, we unpack why most game marketing advice is so fragmented and how you can evaluate competing advice and identify key principles that help make better marketing decisions based on your specific audience and game, allowing you to create your own playbook. Episode Shownotes Link: https://rengenmarketing.com/468

When it comes to voice acting, a lot of indie developers rule it out before they ever seriously consider it, assuming it's out of reach. But that assumption might be costing them more than the budget they're trying to protect. Today we explore how voice performance shapes the way players connect with characters, experience story, and remember your game and why it's more accessible than most developers realize. Episode Shownotes Link: https://rengenmarketing.com/467