Indie Game Movement - The podcast about the business and marketing of indie games.

251 episódios

Ep 444 - Is Your Game Concept Worth Building with Maru Kake
10/03/2026 | 54min
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll focus on building durable proof that holds across perspectives so when your concept is validated your passion is ready to amplify it. Episode Shownotes Link: https://rengenmarketing.com/444
Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan
03/03/2026 | 1h 4min
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways. Episode Shownotes Link: https://rengenmarketing.com/443
Ep 442 - Killing Games Early with Neil Edwards
24/02/2026 | 58min
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and resources. Episode Shownotes Link: https://rengenmarketing.com/442
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
17/02/2026 | 41min
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage. Episode Shownotes Link: https://rengenmarketing.com/441
Ep 440 - Building Communities That Match Your Game with Hamna Faisal
10/02/2026 | 1h
We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works for one game doesn't automatically work for another. Today, we're digging into how community needs, interests, and expectations change depending on the intended audience, and how teams can build more engaging and sustainable communities without forcing players into spaces or systems that don't actually fit. Episode Shownotes Link: https://rengenmarketing.com/440

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Sobre Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Indie Game Movement - The podcast about the business and marketing of indie games.

251 episódios

Mais podcasts de Negócios

Podcasts em tendência em Negócios

Sobre Indie Game Movement - The podcast about the business and marketing of indie games.

Ouça Indie Game Movement - The podcast about the business and marketing of indie games., Os Sócios Podcast e muitos outros podcasts de todo o mundo com o aplicativo o radio.net

Obtenha o aplicativo gratuito radio.net

Obtenha o aplicativo gratuito radio.net

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