Indie Game Movement - The podcast about the business and marketing of indie games.

270 episódios

Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
21/07/2026 | 1h 4min
Many indie developers dream big, but bigger ideas often come with bigger risks. So how do small teams create ambitious games without adopting the complexity that slows large studios down? In this episode, we dig into which big-studio practices actually transfer to indie development, how team size shapes production decisions, and what it really takes for a tiny team to pull off something that feels much larger than the crew behind it. Episode Shownotes Link: https://rengenmarketing.com/463
Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
14/07/2026 | 1h 21min
Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken, but because something fundamental was never fully understood. It's something most of us have felt at some point, whether in our work, our projects, or ourselves. That's exactly why I invited Joe Henson to share his journey and what happened when he finally came face to face with that realization. Because the clarity he found didn't just change one thing. It changed everything. And today, he breaks down what our journey can reveal to us, and how we can use that to unlock our own clarity. Episode Shownotes Link: https://rengenmarketing.com/462
Ep 461 - How Players Judge You Before They Play with Michael Rea
07/07/2026 | 49min
Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer. So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way a studio presents itself influences everything from initial discovery to long-term audience loyalty. Episode Shownotes Link: https://rengenmarketing.com/461
Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
30/06/2026 | 36min
The best designed levels are the ones that quietly guide players and build emotion without ever feeling restrictive. But too often, we feel the need to hand-hold to ensure they can progress, without realizing we're doing more harm than good. In this episode, we explore how level design functions as an invisible layer of communication between developers and players by breaking down the principles that help create experiences that feel intuitive, engaging, and rewarding, without players ever realizing we were always in control. Episode Shownotes Link: https://rengenmarketing.com/460
Ep 459 - What Players Really Want From Games with Michael Tsarouhas
23/06/2026 | 49min
Game developers spend years trying to make their games fun, but the answer to finding the fun for players may have less to do with mechanics and more about how players actually feel. In this episode, we explore what fulfillment actually means from both the player's and developer's perspective, and how design decisions influence that experience. We'll discuss everything from progression systems to player motivation, and the tradeoffs teams face when balancing business goals with meaningful player experiences. The difference might be smaller than you think, and more impactful than you'd expect. Episode Shownotes Link: https://rengenmarketing.com/459

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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