Indie Game Movement - The podcast about the business and marketing of indie games.

268 episódios

Ep 461 - How Players Judge You Before They Play with Michael Rea
07/07/2026 | 49min
Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer. So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way a studio presents itself influences everything from initial discovery to long-term audience loyalty. Episode Shownotes Link: https://rengenmarketing.com/461
Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
30/06/2026 | 36min
The best designed levels are the ones that quietly guide players and build emotion without ever feeling restrictive. But too often, we feel the need to hand-hold to ensure they can progress, without realizing we're doing more harm than good. In this episode, we explore how level design functions as an invisible layer of communication between developers and players by breaking down the principles that help create experiences that feel intuitive, engaging, and rewarding, without players ever realizing we were always in control. Episode Shownotes Link: https://rengenmarketing.com/460
Ep 459 - What Players Really Want From Games with Michael Tsarouhas
23/06/2026 | 49min
Game developers spend years trying to make their games fun, but the answer to finding the fun for players may have less to do with mechanics and more about how players actually feel. In this episode, we explore what fulfillment actually means from both the player's and developer's perspective, and how design decisions influence that experience. We'll discuss everything from progression systems to player motivation, and the tradeoffs teams face when balancing business goals with meaningful player experiences. The difference might be smaller than you think, and more impactful than you'd expect. Episode Shownotes Link: https://rengenmarketing.com/459
Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
16/06/2026 | 56min
Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458
Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat
09/06/2026 | 56min
Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished. Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience. Episode Shownotes Link: https://rengenmarketing.com/457

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Sobre Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Indie Game Movement - The podcast about the business and marketing of indie games.
Lazer, Marketing, Negócios, Videojogos