Ep 407 - How Game Mechanics Can Transform How We Learn with Micah Greenleaf
Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how instructional design and narrative systems, can turn real-world friction into real momentum. Episode Shownotes Link:
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56:39
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56:39
Ep 406 - Building Games and Community with Purpose with Riad Djemili
Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you're stretched too thin? How does that affect your game, your message, and the trust you've built with players? In today’s discussion, we’ll look at the real-world challenges of running indie projects balancing chaos and creativity by exploring how teams can better align development and communication using practical systems that support both teammates and players. Episode Shownotes Link:
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Ep 405 - How to Spot and Support Viral Games with Sam De Boeck
Many developers dream of going viral, but few understand what it actually takes to get there. While focusing on virality isn’t everything, it can help build momentum. So today, we’re going to talk about how to identify, shape, and publish games with viral potential, all without chasing trends or sacrificing originality, by learning what early signals to look for and how smart marketing can fuel breakout momentum. Episode Shownotes Link:
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40:34
Ep 402 - Making Sense of Game Marketing Attribution with Matthias Mirlach
Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum. In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle. Episode Shownotes Link:
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Ep 401 - How to Turn Jams into Plans and Opportunities with Juliana Brito
When it comes to game jams, too many projects get shelved before they reach their full potential. In this episode, we’re going to explore how jams and small projects can become launchpads for long-term opportunity with the right support. From mentorship and incubation to funding access and marketing guidance, learn how structured programs are helping developers turn prototypes into business-ready games and how you can do that too. Episode Shownotes Link:
Sobre Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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