Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski
Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does. Episode Shownotes Link:
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43:15
Ep 396 - The Power of Player-Centric Marketing with Greg Posner
Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link:
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52:09
Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas
In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it. Episode Shownotes Link:
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42:54
Ep 394 - Navigating the Transition from Mobile to PC with the Jackson Bros
Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach. So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind along the way. Plus, we’ll explore how fresh perspectives can completely change the way we solve problems. Episode Shownotes Link:
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58:19
Ep 393 - Why Smaller Devs Are Driving the Next Big Industry Shift with Chris Wood
The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations. But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market? In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before. Episode Shownotes Link:
Sobre Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Ouça Indie Game Movement - The podcast about the business and marketing of indie games., Podcast Para Tudo e muitos outros podcasts de todo o mundo com o aplicativo o radio.net
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