PodcastsLazerIndie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Movement - The podcast about the business and marketing of indie games.
Último episódio

259 episódios

  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 452 - Rethinking How Great Game Design Happens with Rob Kay

    05/05/2026 | 40min
    Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late. So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make better informed decisions, and turn collaboration into better gameplay. Episode Shownotes Link: https://rengenmarketing.com/452
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette

    28/04/2026 | 49min
    Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher. So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not assumption. Episode Shownotes Link: https://rengenmarketing.com/451
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 450 - Building Ambitious Indie Games with Nate Purkeypile

    21/04/2026 | 47min
    Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or control. Episode Shownotes Link: https://rengenmarketing.com/450
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 449 - Owning Your Game's Positioning with Andrew Pappas

    14/04/2026 | 34min
    Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards

    07/04/2026 | 49min
    Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity. So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision. Episode Shownotes Link: https://rengenmarketing.com/448

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Sobre Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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