Shunning the Sunscreen Stigma for Skincare among Men
As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t Ignore Cancer), a sunscreen brand, to share his journey to overcome the stigma around and drive awareness of sunscreen use among men through humour and innovation.From understanding the importance of daily sun protection to exploring the cultural shifts needed for better health practices, this episode offers valuable insights and practical advice on identifying routes to market. Find out how you can be part of this transformative movement and protect yourself and your loved ones.
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How Gen Z is Mixing Up Drinking Habits
In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusing on flexibility, moderation and community amid the rising sober curious movement. Join WGSN Food & Drink Content Director Jen Creevy and IWSR COO Consulting & Consumer Insights Richard Halstead distilling purposeful drinking and low/no innovations. Learn how Gen Z is discovering creative flavours and textures, and drinking earlier in the day, considering health and the cost of living.
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Solo Living in Asia and the Companionship Economy
Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.
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The Fear Factor: Understanding Today’s Consumer Psyche
Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences. Listen to explore the complexities of our evolving world and the role of brands in navigating these challenges.
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Full Stream Ahead – the Media Consumption Movement
In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms.
The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
Brasil