There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work... ... and what the big secret is between merely grabbing attention... and turning your prospect into a cash-in-hand buyer, desperate for you to sell to them. John’s always been known as “The Hook King”, and oh boy: He dives in deep on how to identify, power-up, and carpet bomb your market with the kind of hooks that transform skeptics into eager fans. This includes the “origin story” for the most ripped-off ads in history... plus high-level insights to convincing clients to run with hooks that make them uncomfortable (the KEY to all the success enjoyed by the A-List copywriters). Also: The critical use of tabloids as a training tool for finding hooks (while learning why humans respond to such weirdness)... a much-needed Reality Check for any writer and especially for most biz owners, on who, exactly, you’re actually gonna sell on any list... plus some pro-level insight to dealing with lawyers (whose main job is to say “no” to any copy that might actually work). And tons more. This is like sitting next to the best copywriters in the biz, getting them wasted on truth-telling serum, and then grilling them for the REAL secrets to their long-lasting success and happiness...
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58:45
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58:45
EP06: The Dirty Little Emotional Secret That Transforms Copy Instantly
Okay, actually empathy is THE major tool all top copywriters rely on the most. It’s very different than sympathy too... so the Boys tear these emotional responses down to “toolkit basics”, and you’ll never look at your own feelings the same way again. It’s like a scorched-earth rampage through the human brain, laying out how they’ve turned hazy (and universally misunderstood) emotional triggers into wicked-good tactics at persuading even the most hard-nosed skeptic and bringing them onboard as customers. Also: You’ll learn an easy way to spot the sociopaths in your lives... how internal “breakthroughs” happen in your brain (which speeds up your power to adopt new strategies)... the “grocery store experiment” that creates instant connection among strangers (like, say, an ice cold list you want to mail)... the tricks to avoiding “compassion fatigue” as a writer constantly crawling inside prospects brains (it’s scary as hell in there)... the shockingly easy trick for stone-cold introverts – which all 3 of these jokers are – to “mimic” extrovert behavior (and reap the outrageous benefits)... ... all of which opens up all kinds of amazing opportunities in your career, no matter what you do. That’s just a taste of everything covered in this SINGLE episode... so dive in. What are you waiting for? We’re not gonna tuck you in...
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54:38
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54:38
EP05: Why The Pro’s Laugh When AI Claims It’s Coming For Their Job
Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the robots move in. These three guys aren’t scared at all. And even welcome the chaos being sown by so many clients believing AI has already solved every marketing problem for them... cuz this dumb-ass attitude boondoggling so many clueless biz owners just sets the stage for professional copywriters and consultants to waltz in and fix the mess. For massive fees. And that professional could be you. But... and it’s a big but, too (no offense)... you gotta know what’s actually happening out there with the robot assault on business. And what the most clever and experienced pros are doing to dominate every niche they enter. You’ll feel much, much better about AI after joining the guys in this episode. And you’ll be loaded with fresh, proven tools to thrive in the chaos afoot out there.
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1:06:06
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1:06:06
EP04: Stop Screwing Around And Find Your Personal ‘Groove’ As A Copywriter Already
You know, of course, that top marketers and copywriters slip into a unique “zone” when they craft world-class ads and emails and social media posts, right? And you’ve probably been promised by all sorts of “experts” on how to enter your own zone and use it to make the Big Bucks. And it all probably bored the heck out of you, too. Psychologists love to take a simple brain process, and make it sound like you need a shaman and trippy drug rituals (plus maybe an expensive seminar or two) just to understand what you’re after. Well, spending an hour inside this episode will fix all that, fast. Just learning how top writers like these guys developed their mojo and honed it into a daily working tool will give you every secret you need to get going immediately finding your own unique groove. And everything changes when you do.
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1:05:13
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1:05:13
EP03: Why The Snake Oil Conmen and Braggarts and Phonies Will Always Lose To An Honest Adman
A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose. You’re in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the ever-changing rules of winning over skeptical prospects -- pile up over the hour. It’s absolutely shocking how much capitalism wants to devour you alive while you’re just trying to deliver a good product or service. You’ll feel like you’re elbow-to-elbow with the best in the biz here, listening to stories usually only shared amongst the elite. Enjoy, you lucky bastard.
Sobre Psych Insights for Modern Marketers - The 3G Edition
Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
Brasil