“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of mar...
In this episode of Spikes Excitement Talks, Gordon sits down with Lisa Steinhauer, Head of Customer Experience and Digitalization at BMW, to explore how digital transformation is reshaping one of the world’s most iconic automotive brands. Lisa shares why India is the most exciting market on the horizon, how working across diverse regions—from Chennai to Cape Town—offers a new lens on customer behavior, and what Germans often misunderstand about global markets.They dive into the shift from bespoke car buying to digital-first platforms, why platform simplicity is a thrill rather than a constraint, and how BMW is driving transformation as a united team across continents. If you're a German professional looking to build an international career, Lisa’s insights on navigating global complexity with local sensitivity are a must-hear.Tune in for an energizing conversation about innovation, culture, and what it really takes to create meaningful customer experiences in a rapidly evolving world.
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21:45
Spikes Excitement Talk #41 with Florian Scheiblbrandner
In this episode of Spikes Excitement Talks, Gordon sits down with Florian Scheiblbrandner, Head of Insights & Creation at Allianz. With a career spanning photography, brand strategy, and creative leadership—across industries as diverse as lingerie and insurance—Florian shares his unconventional journey through the world of marketing and innovation.They explore the intersection of creativity and data, the power of capturing moments rather than controlling outcomes, and why the best marketing goes beyond KPIs to create true impact. Florian also reflects on his inspirations, from Oliviero Toscani’s bold storytelling to the craftsmanship of Leica, and why he believes the future of marketing lies in breaking free from over-engineered content.Tune in for a thought-provoking discussion on curiosity, creativity, and the evolving role of brands in an unpredictable world.
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27:20
Spikes Excitement Talk #40 with Rob Bagot
In this episode of Spikes Excitement Talks, Gordon sits down with Rob Bagot, founder of Story Machine and former Global Chief Creative Officer at McCann. With a career spanning some of the most legendary agencies—including Goodby Silverstein & Partners, Ogilvy, and Hill Holliday—Rob shares his incredible journey through the world of advertising, from writing for Apple at BBDO to leading creative for global brands.They discuss the power of curiosity, the lessons Rob learned from working with industry icons like Jeff Goodby, and why great advertising starts with getting inside people’s heads. Rob also reflects on the changing role of creativity, the future of AI-driven storytelling, and why he believes advertising should be a humanist profession that adds meaning to people’s lives.Tune in for an unfiltered, insightful conversation about the craft of advertising, the evolution of brand storytelling, and why staying curious is the secret to staying great.
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29:31
Spikes Excitement Talk #39 with John Constantinou
In this episode of Spikes Excitement Talks, Gordon sits down with John Constantinou, Head of Brand at Tesco, whose career has spanned some of the most iconic brands—from PlayStation and Electronic Arts to Orange and Tesco. With a passion for customer-centric marketing, John shares his journey from shaping global sponsorship strategies to leading one of the UK’s biggest supermarket brands.They discuss the evolution of brand marketing, the power of curiosity in understanding customers, and how AI and personalization are transforming the industry. John also reflects on his time at EA and PlayStation, the lessons he learned from launching global sponsorship deals like the Champions League partnership, and why he made the move from gaming and telecoms to retail.Tune in for a deep dive into the future of brand-building, the intersection of data and creativity, and why great marketing always starts with knowing your customer.
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32:55
Spikes Excitement Talk #38 with Karl Isaac & Valerie Carlson
In this episode of Spikes Excitement Talks, Gordon sits down with Karl Isaac and Valerie Carlson—two creative powerhouses with distinct career paths that have led them to the top of the industry. Karl, a former global brand leader at eBay and Adobe, has shaped the way brands tell their stories, while Valerie has made her mark as a top agency executive, driving creativity at scale.They discuss the dynamics of working in the same industry but from different angles, the power of nonlinear thinking in brand transformation, and why teaching and mentorship are at the core of their approach. From pushing creative boundaries to navigating the evolving role of AI in marketing, Karl and Valerie share their insights on what it takes to build brands that truly connect with culture.Tune in for an engaging conversation about leadership, innovation, and the future of brands in a rapidly shifting digital world.
“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.
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