The Emotional Driver Playbook: 5 Steps to Validate Your Offer & Create a 3-Year Waitlist
Stop launching to crickets. What if the secret to a 7-figure launch isn't your product, but a hidden emotional driver you've completely missed? I'm sharing the 5-step framework that creates the demand and not the desperation.
What if you knew precisely what makes your ideal client buy... before you even built the product? It all comes down to their hidden fears, their biggest frustrations, and their secret aspirations. Most entrepreneurs sell the solution; the smartest ones sell a way out of the pain.
In this episode, I reveal the 5-step launch process that a $1B razor company and the world's most famous electric car brand used to create demand from thin air. This is the difference between guessing what works and launching with absolute certainty.
How to find your customer's 'buy button': Learn to uncover the real psychological drivers (the fears and frustrations) that control your customer's wallet.
The $1B razor secret: Discover how one company disrupted an entire industry by identifying a single, universal frustration their competitors ignored.
The pre-launch playbook: I'll explain how an iconic CEO pre-sold hundreds of thousands of products before the factory was even built, creating a 3-year waitlist.
The perceived value pricing trick: Stop trading time for money. Learn the 4-part pricing strategy that lets you charge more while making customers feel like they got a bargain.
How to build an 'unbeatable offer: Find out how strategic partnerships can instantly elevate your product's status and make it the only logical choice in your market.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
Chapters
00:00 Transforming Your Business with New Offers
00:57 Understanding Your Audience Through Research
03:43 Crafting a Unique Value Proposition
06:01 Testing Demand and Validating Your Offer
07:54 Strategic Pricing for Success
11:22 Enhancing Customer Experience Through Collaboration
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If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
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Growing 160K followers with AI content strategy and personal branding
What if the secret to building a audience of over 160,000 followers wasn't about grinding out content for 10 hours a day but instead it was about finding the 20% of AI prompts that generate 80% of the results, effectively creating an artificial version of yourself to do the heavy lifting?
I brought on Charlie Hills a LinkedIn growth strategist that leverages AI tools to create an authentic personal brand. Charlie has over 160k+ followers on LinkedIn and turns audiences into opportunities.
We break down why context engineering now beats prompt engineering, how to build a lightweight AI version of you that keeps your voice and judgement, and where AI agents actually make sense (and where humans still win).
Charlie shares the visual tactics (carousels/cheat sheets) and we finish with a live audit of my LinkedIn profile so you can duplicate the same playbook for your own profile.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
Chapters
00:00 Unlocking AI for Audience Growth
02:39 The Evolution of Personal Branding
05:32 Mastering AI Prompts and Context
08:13 Navigating AI Biases and Ethics
11:05 Understanding AI Agents
13:45 AI Hacks for Content Creation
16:38 Building a Personal Brand on LinkedIn
35:30 The Value of Lead Generation Posts
37:32 Strategies for Building a Following
39:49 The Daily Posting Debate
43:09 Content Creation and Audience Engagement
45:00 Profile Auditing and Improvement
01:02:12 Top Tips for Gaining Attention and Trust
🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE GUEST
LinkedIn https://www.linkedin.com/in/charlie-hills/
Instagram https://www.instagram.com/charliehills/
Website https://cognified.io/
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Learn more about your ad choices. Visit megaphone.fm/adchoices
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1:08:09
How to Build a Top 1.5% Globally Ranked Podcast
Over five years ago, I launched a podcast with zero production experience, a lot of curiosity, and one goal: to empower business leaders to scale and exit with confidence. What started as the Game Changers Experience evolved into The Business Strategist – now downloaded in over 50 countries, with 360+ episodes and counting.
In this candid conversation with my long-time friend and leadership powerhouse Chris Salem, I share exactly how I built a podcast that’s stood the test of time while others faded out.
We talk consistency, strategy, brand evolution, why I never miss an episode (even on holiday!), and where this platform is headed next—including the exciting leap toward becoming a full media company.
Whether you're a founder, leader, or future podcaster, this episode will show you how to build something that lasts and grows with you.
Here's what I covered
Real Talk on Podcasting LongevityDiscover the behind-the-scenes decisions, structure, and mindset that kept this podcast alive every single week for over five years—when most die in their first season.
From Side Project to Media PowerhouseLearn how I'm evolving The Business Strategist into a full-blown media company and what that means for content creation, reach, and impact in 2026 and beyond.
The Secret to Consistency (Even on Holidays)I reveal the mental frameworks, routines, and identity shifts that made never missing an episode possible—even during Christmas or when travelling abroad.
Why Niche Beats NoiseWe unpack why I intentionally didn’t chase the Joe Rogan model and why staying in your niche (scaling + exiting) builds deeper loyalty and bigger opportunities.
A Glimpse into the Future of Business StrategyHear what’s coming next—episodes on M&A, post-exit identity shifts, AI integration, and interviews with founders who’ve actually exited—not just talked about it.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/adamistrong
Linktree: https://linktr.ee/adamstrongofficial
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/christophersalem
Website: https://christophersalem.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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39:54
10 Hidden Pitfalls That Sabotage Business Growth (and How to Avoid Them)
Scaling a business is simple—until it isn’t. Most founders sabotage their growth without even realising it. Are you making the same mistakes that could be quietly killing your scale-up?
In today’s episode of The Business Strategist, I’m sharing the 10 most common pitfalls that derail founders when scaling—and more importantly, how to avoid them. These aren’t theoretical ideas. They come directly from my own journey and client conversations, along with stories and strategies you can apply immediately.
Whether it’s expanding revenue streams, breaking free from the “doing it all myself” trap, or avoiding weak leadership that undermines your culture—this episode will help you see your business through a sharper lens and give you practical solutions you can use today.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
🙏 How To Support The Business Strategist 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Learn more about your ad choices. Visit megaphone.fm/adchoices
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26:10
9 Client Archetypes to Avoid if You Want to Scale Without Burnout
Have you ever said yes to a client who drained your energy, disrespected your time, and made you regret chasing the money instead of protecting your business?
In this episode of The Business Strategist, I share the 9 types of clients I’ll never work with again—and how you can spot them before they drain your profits and peace of mind.
I also walk you through the 7 traits of an ideal client and the exact steps I use to pre-qualify, set boundaries, and make sure I only partner with people who energise me and deliver results.
These lessons come from my own mistakes—including a recent nightmare client—and they’ll help you scale faster by saying yes to the right clients and no to the wrong ones.
What you’ll learn
The 9 toxic client archetypes that sabotage your business growth.
My simple pre-qualification process to filter out red flags early.
The 7 traits of an ideal client I now look for in every deal.
How I use boundaries, accountability, and intuition to protect time and energy.
Why saying no to the wrong clients is the fastest way to scale with freedom and focus.
Let’s be real — if you’re drowning in day-to-day crap, you’ll never scale or exit. The Founders Exit Playbook is your ticket out of the chaos. Learn how to stop being your own bottleneck and start leading like a boss. It’s free, no email required and no BS. Grab it here: https://www.notion.so/The-Exit-Playbook-Shift-from-Operator-to-Visionary-Leader-2341d950a9a5808080b5e57490e5c4b5
🙏 How To Support The Business Strategist 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Business Strategist is the ultimate podcast for entrepreneurs, founders and business owners looking to scale, grow, and exit their businesses successfully.
Hosted by Adam Strong, an award-winning strategist with over 30 years of industry experience and three times best selling author.
Each episode delivers actionable business advice, practical tools, and insights to help you build a thriving enterprise. Whether you want to master leadership, craft a winning exit strategy, or implement proven scaling techniques, this podcast has you covered.
With expert interviews, real-world case studies, and a focus on achieving business freedom, the business strategist is your go-to resource for taking your business to the next level.
Tune in every week for new episodes designed to inspire, educate, and empower your entrepreneurial journey.
Adam's Contact details
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
Is your business ready to run without you?
Take the 2-minute Exit Readiness Assessment — a fast, strategic scorecard for founders who want to scale, sell, or step back without becoming the bottleneck. Get instant insights across leadership, systems, marketing, and more. Click here to take the assessment: https://readytoexit.scoreapp.com