Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

 

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-every-retailer-need-chief-entertainment-officer-like-gap-reimagining-retail

© 2026 EMARKETER

 

Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.

 

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Have questions or just want to say hi? Drop us a line at [email protected] 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-addicted-breaking-down-social-media-trials-america-s-media-habits-behind-numbers

 

 

© 2026 EMARKETER

 

Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.

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For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-inside-2026-winter-olympics-advertising-media-fragmentation-creators-brands-behind-numbers

 

© 2026 EMARKETER

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

 

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For sponsorship opportunities contact us: [email protected]

 

For more information visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at [email protected] 

 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-february-cerave-makes-kd-face-of-legs-h-e-b-baby-wants-to

 

© 2026 EMARKETER

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: [email protected]
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-will-tiktok-battling-bias-this-year-3-big-questions-tiktok-behind-numbers

 

© 2026 EMARKETER