PodcastsNegóciosBehind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Behind the Numbers: an EMARKETER Podcast
Último episódio

223 episódios

  • Behind the Numbers: an EMARKETER Podcast

    ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

    06/2/2026 | 27min
    On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

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    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-with-side-of-ads-will-ai-chatbots-ruin-or-reinvent-search-advertising-behind-numbers

     

    © 2026 EMARKETER

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
  • Behind the Numbers: an EMARKETER Podcast

    Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

    04/2/2026 | 24min
    On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-podcast-inside-super-bowl-how-brands-break-through-tap-culture-prove-roi-reimagining-retail

    © 2026 EMARKETER

     

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
  • Behind the Numbers: an EMARKETER Podcast

    The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers

    02/2/2026 | 20min
    On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.

     

    Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

    Follow us on Instagram at: https://www.instagram.com/emarketer/
    For sponsorship opportunities contact us: [email protected]
    For more information visit: https://www.emarketer.com/advertise/
    Have questions or just want to say hi? Drop us a line at [email protected]

    For a transcript of this episode click here:
    https://www.emarketer.com/content/podcast-wbd-deal-netflix-s-ads-2026-what-3-big-questions-netflix-behind-numbers

    © 2026 EMARKETER

     

     

    Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
  • Behind the Numbers: an EMARKETER Podcast

    President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

    30/1/2026 | 28min
    On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities, contact us: [email protected]

     

    For more information, visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-president-trump-s-second-year-how-administration-will-impact-media-advertising-technology-be

     

    © 2026 EMARKETER
  • Behind the Numbers: an EMARKETER Podcast

    The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

    28/1/2026 | 23min
    On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.

     

    Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

     

    Follow us on Instagram at: https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us: [email protected]

     

    For more information visit: https://www.emarketer.com/advertise/

     

    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-january-coach-sims-bags-nespresso-store-more-reimagining-

     

     

    © 2026 EMARKETER

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Sobre Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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