Get Rich Slow Club

You can spend weeks perfecting your logo and still be forgettable. One creative consultant gets recognised for a giant napkin, while people with around 4,000 followers have written books. When it comes to building a personal brand, being memorable and being popular aren't always the same thing.

So what makes people think of you when an opportunity comes up?

In this episode, Emma and Tash reflect on building their own personal-brand businesses, including the parts that happened by accident. They explore how to find your perspective, test what connects with people, navigate a brand that changes as you do, and build a reputation that can open doors well beyond social media.

In this episode we'll discuss:

🎨 Why 18 versions of a logo can't replace having a perspective people recognise.

🧻 How a creative consultant's giant-napkin project became more memorable than a list of clients.

🧴 Why a finance book with a chapter on cellulite cream made sense for a millennial audience.

💬 How "spending runway" and "dividend day" became recognisable language people repeated back to the creators.

🤖 Why asking ChatGPT to invent your personal brand isn't the same as experimenting to see what connects.

🚪 How starting your reputation while you're still employed can open doors, even without a huge social following.

🐈 What happens when your followers know you for frugality, a cat or an opinion that no longer fits your life.

🔁 Why repeating the same idea in different ways can be the very thing that makes people remember it.

💼 How a baby-wearing consultant earned a customer's trust through content without needing an ad or a sales call.

The big takeaway? A personal brand is less about a polished image or an impressive follower count than a perspective people can recognise. It takes experimentation to find what sticks, and repetition to become known for it. Over time, that reputation can start making introductions for you.

Case Study Form

@tashinvests
@anakresina
@getrichslowclub
@pearlerhq
Get Rich Slow Club
Pearler
YouTube
How To Not Work Forever

Disclaimer:
Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.
Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide
If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.
Hosted on Acast. See acast.com/privacy for more information.

A friend's $500,000 renovation can make you question whether you should upgrade your own home. Meanwhile, a $100 backpack can leave you agonising over a purchase for weeks. Whether it's a major financial decision or an everyday expense, there's more to being good with money than simply spending less.

So how do you make better money decisions without overthinking every dollar?

In this episode, Ana catches up with Elliott O'Callahan for the second instalment of his money journey. They explore how small habits, clear goals and a few personal spending rules can make managing money easier. But they also tackle the other side of being financially careful, including knowing when it's actually okay to spend.

In this episode we'll discuss:

🎯 How Elliott approaches short-term spending, saving for his first home and his longer-term FIRE goals.

🏠 Elliott's experience setting up the First Home Super Saver Scheme and using salary sacrifice to work towards a property deposit.

💰 Why a friend's $500,000 renovation prompted Ana to question the opportunity cost of upgrading her own home.

🧠 What it means to build your own "rich life", and why Elliott values health, music and time with friends more than expensive cars.

📊 Why your savings rate is about more than numbers, and how everyday behaviour can make the difference between saving 5% and 50%.

🏦 How Elliott uses Up Bank to automatically split his pay, and why having a system can remove hundreds of little money decisions.

✈️ Why Ana once prioritised cheap housing and travel over almost everything else, and how having a family changed her financial goals.

⏳ How the 30/30 rule and five simple questions from minimalism can help put the brakes on impulse purchases.

🎒 The $100 backpack, expensive barefoot shoes and the surprising mental cost of researching a purchase for too long.

The big takeaway?

Being 1% better with money isn't about denying yourself everything or making the perfect financial decision every time. It's about understanding what actually matters to you, building habits that support those priorities and recognising when being too careful with money might be costing you something else.

Case Study Form

@tashinvests
@anakresina
@getrichslowclub
@pearlerhq
Get Rich Slow Club
Pearler
YouTube
How To Not Work Forever

Disclaimer:
Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.
Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide
If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.
Hosted on Acast. See acast.com/privacy for more information.

Starting a business can mean being a beginner again, except this time people you know are watching. Someone might call your Instagram content embarrassing, question your career change or accuse you of selling out. And sometimes the criticism that stings the most is the stuff you're already quietly questioning yourself.

So how do you stop other people's opinions from making your decisions for you?

In this episode, the Get Rich Slow Club hosts explore the fear of judgement that comes with putting yourself out there in business. From awkward social media encounters to career changes, pricing decisions and learning new skills, they unpack why being judged can feel so uncomfortable and how getting used to being a beginner might make it easier.

In this episode we'll discuss:

📱 The awkward wedding encounter where someone called making Instagram content embarrassing, and why not every opinion deserves a response.

🪞 Why other people's criticism can hurt more when it reflects something you're already insecure about.

🏠 The Reddit backlash and accusations of selling out after moving into mortgage broking, and how confidence in a decision changes the way criticism lands.

💼 Why starting a business in your 30s, 40s or 50s can feel especially confronting when you're leaving behind a career you've become really good at.

💰 How judging money coaches for charging high fees revealed an unexpected insecurity about setting your own prices.

🏄 What wakeboarding belly flops, beginner skydiving helmets and learning new hobbies can teach us about failing in front of other people.

🤐 Why being selective about who you share new business plans with can help separate useful feedback from unwanted opinions.

🧠 How repeated exposure to manageable challenges, with time to recover, can help build confidence for the stressful parts of running a business.

⏳ The uncomfortable question of whether it's worse to be judged for trying something now or to look back in 20 years wishing you'd given it a go.

The big takeaway? Fear of judgement often says as much about our own insecurities as it does about what other people think. Not every opinion deserves the same weight, and getting comfortable being bad at something is part of learning anything new. The real question is whether you're making decisions based on what matters to you or what someone else might say about it.

Case Study Form

@tashinvests
@anakresina
@getrichslowclub
@pearlerhq
Get Rich Slow Club
Pearler
YouTube
How To Not Work Forever

Disclaimer:
Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.
Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide
If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.
Hosted on Acast. See acast.com/privacy for more information.

Anyone whose parents lived through the early 90s has probably heard about interest rates hitting 17.5%. But while rates are much lower today, house prices have climbed far beyond what many incomes can comfortably support. So even a small interest rate increase can put serious pressure on an already stretched household budget.

Are interest rates really too high, or have mortgages simply become too big?

In this episode, Tash and Jack unpack why today's interest rates can feel more painful than the much higher rates of previous generations. They look at what's driving inflation, whether decades of cheap borrowing have made housing less affordable, and what people can actually do when their mortgage repayments keep climbing.

In this episode we'll discuss:

🏠 Why mortgage repayments can be harder to manage today than when interest rates reached around 17.5% in the early 90s, despite rates now being much lower.

📊 What Australia's inflation figures actually measure, and why established house prices, land and mortgage interest aren't included in the CPI basket.

🏦 Why the Reserve Bank raises interest rates to tackle inflation, and Jack's argument that government spending is part of the problem.

🌏 How Tash manages around $1.1 million in debt, and why seeing home loan rates advertised at 21% in Kazakhstan put Australia's rates into perspective.

📈 How years of cheap borrowing may have helped push property prices higher, benefiting existing owners while making life harder for younger buyers.

💰 How one of Tash's loans jumped from a 2.6% fixed rate to 7%, and why refinancing could save her around $8,500 over five years.

🔄 The mortgage loyalty tax, why staying with the same lender can cost more, and how offset accounts, insurance and subscriptions fit into the household budget.

🔒 The trade-off between fixing your mortgage for certainty and keeping a variable rate, even when nobody knows where interest rates are heading.

🏡 Why stamp duty can discourage people from downsizing or moving closer to work, and whether an annual land tax would make more sense.

☕ Why reducing spending isn't the only response to rising costs, and how Tash and Jack think about earning more, cutting expenses and keeping the things they enjoy.

The big takeaway? Interest rates are only part of the affordability problem. The size of your mortgage, your income and the price you paid for your home can matter just as much as the rate itself. And while nobody can predict exactly where rates are heading, understanding the choices available can be more useful than simply hoping they'll come down.

Case Study Form

@tashinvests
@anakresina
@getrichslowclub
@pearlerhq
Get Rich Slow Club
Pearler
YouTube
How To Not Work Forever

Disclaimer:
Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.
Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide
If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.
Hosted on Acast. See acast.com/privacy for more information.

What does getting serious about money actually look like when you’re starting from scratch?

For Elliott O’Callaghan, it started with a $10 investment at McDonald’s with his mates. Fast forward a few years and he’s gone from zero invested to more than $30,000, with around 35% of every pay now going towards investing.

Ana chats with Elliott about learning the basics of investing, making money habits part of his routine, saving towards his first property and finding ways to enjoy life without spending on everything.

In this episode:
💸 Why Elliott once thought investing was just for rich people making complicated stock market moves

📈 How his first $10 investment eventually became a portfolio of more than $30,000

💰 Why around 35% of every pay currently goes towards investing

🏠 His plan to use the First Home Super Saver Scheme while working towards buying property in the next 3 to 5 years

📊 How he deals with rising property prices by focusing on the money decisions he can actually control

🍵 The spending rule that means matcha and sushi are better enjoyed with someone else

📚 Why the library might be one of the most underrated money-saving tools around

🧴 And yes, Elliott explains why shampoo and body wash have disappeared from his shopping list.

From investing $10 to building a five-figure portfolio, this is a very GRSC look at what can happen when you start small, learn as you go and build money habits that actually fit your life.

Case Study Form

@tashinvests
@anakresina
@getrichslowclub
@pearlerhq
Get Rich Slow Club
Pearler
YouTube
How To Not Work Forever

Disclaimer:
Any advice is general and does not consider your financial situation needs, or objectives, so consider whether it’s appropriate for you. You should also consider seeking professional advice before making any financial decision.
Pearler is an Authorised Representative 1281540 of Sanlam Private Wealth Pty Ltd AFSL 337927. Read the FSG available from https://pearler.com/financial-services-guide
If you are considering any of the products we spoke about during the show, be sure to read the Product Disclosure Statement & Target Market Determination available from the product issuer’s website before deciding.
Hosted on Acast. See acast.com/privacy for more information.