Luke & John McKelvey: Celebrity Culture and Ocean Views
In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands.
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1:00:43
Kim Gehrig: Singing Vaginas and The Creative Skewer
In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike
We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer?
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59:11
Phill Agnew: Hard Graft and Soft Nudges
In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour.
We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential.
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58:11
Brooke Hammerling: Pop Culture and Public Relations
This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success.
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1:02:26
Chris Beresford Hill - Big Things and Creative Details
In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle. In his new role as Worldwide CCO, Chris has helped re-set the vision for the iconic creative house BBDO. Chris unpacks the value of creativity, how to set a creative vision, and have it flow through an organisation. After listening to this episode you'll want to go out and 'Do Big Things'.
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
Brasil