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We break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche. 
We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different! 
Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left Out
Topics discussed:
• Defining category versus niche through audience, format, tone, and promise 
• Using promise and payoff to stop sounding generic 
• Reframing "oversaturation" as "demand" and "popularity" 
• What makes shows fade into the background, from unclear positioning to recycled guest circuits 
• Case study breakdowns of business story podcasts and how each one niches down 
• Practical steps to write down and refine your niche over time
Contact Buzzcast
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Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!

Send us Fan Mail
Publishing more often can help your podcast stay top of mind, get more downloads, and keep your audience engaged. But if you increase your cadence the wrong way, it can also make podcasting feel heavier, more rushed, and a lot less fun.
In this episode, we answer a listener question from Rich (Two Guys on a Plane) about moving from biweekly to weekly episodes and break down what has actually worked for us. We talk about the benefits of adding shorter episodes, why quick wins can sometimes perform just as well as longer releases, and how publishing more often has helped us stay in practice without doubling the workload.
We also get into the real risks of pushing your schedule too hard, including burnout, lower-quality episodes, missed deadlines, and losing the energy that makes a podcast worth doing in the first place.
Listen for different ways to make a higher publishing frequency sustainable, including lighter episode formats, Q&A episodes, bonus conversations, two-part episodes, and experimenting without feeling locked into a forever commitment.
Contact Buzzcast
Send us Fan Mail
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!

Send us Fan Mail
Where do listeners actually find new podcasts? We're breaking down the biggest ways people discover new shows today, from podcast apps and search to word of mouth, social sharing, and AI-driven discovery. 
We also talk about why being easy to recommend matters more than ever, how podcast titles and transcripts can improve discoverability, and why trying to be everywhere online is usually the fastest path to burnout. 
In this episode:
What Alban learned from editing a full episode himself in CapCut
Why podcast apps are still one of the biggest discovery channels
How search inside podcast apps helps listeners find specific episodes
Why word of mouth now includes social shares, guesting, and promo swaps
What makes a podcast easy for listeners to recommend
How transcripts can help with search and AI-powered podcast discovery
Why social media works better when you focus on one or two platforms
Listener reactions to new voicemail, Fan Mail, and chapter marker tools
A surprisingly practical answer to “what happens to my podcast when I die?”
Contact Buzzcast
Send us Fan Mail
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!

Send us Fan Mail
Jordan is out sick, so we talk through Voicemail and why hearing a listener’s voice can change the energy of a show. We share practical ways to collect, edit, and feature voicemails without turning the episode into a messy mailbag. 

If you'd like your voice featured on the podcast, leave us a voicemail and tell us how you found your latest, most favoritist, podcast episode.
Contact Buzzcast
Send us Fan Mail
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!

Send us Fan Mail
We're digging into improved podcasting tools that can make your show easier to manage, easier to discover, and easier for listeners to engage with. (And the best part is its all built into your Buzzsprout account!)

Learn how better transcripts can help surface your episodes in search and AI tools, why chapter markers are getting more and more practical to use, and how listener interaction through Fan Mail is getting a big bump with replies and voicemail! 
Discussed in this episode:
Automatic transcripts for more podcasters: why transcripts matter more than ever for accessibility, productivity, and discoverability
Back catalog transcript generation: how to add transcripts to older episodes so your full archive becomes more useful
Chapter markers inside the transcript editor: an easier way to add and adjust chapters while reviewing your transcript
Bulk chapter editing: a faster workflow with the Express Chapter Editor for podcasters who already keep timestamps or chapter notes in their editing tools
Fan mail replies: how to respond to listener messages without turning your podcast into another full-time inbox
Listener voicemail submissions: a simple way for your audience to send voice messages you can feature in your episodes

Contact Buzzcast
Send us Fan Mail
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!