Dan Kennedy's Magnetic Marketing Podcast

Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adamantly says the answer is YES… if you do it right. Join Dan Kennedy and Kat as she walks listeners through her journey of taking a mediocre hair salon and turning it into a money-making machine that outperformed all her competitors. Covering topics like recruiting, staff management, customer loyalty, referrals and drastically improving the marketing, Kat shares in-depth her strategy for turning a doomed brick and mortar business into a massive success. MagneticMarketing.com NoBSLetter.com

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-response marketing world and the mentors (like Gary Halpert) that led him to become the expert he is today! MagneticMarketing.com NoBSLetter.com

Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOES, in fact, exist, and in this episode, he's teaming up with marketing expert Dave Dee to teach every single step. If you're new to sales, frustrated with failing to hit your sales goals or you're just looking to massively up your sales game, THIS sales process is the game-changer you need! MagneticMarketing.com NoBSLetter.com

So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to. Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world examples to illustrate how to stand out from your competitors and avoid commoditizing your brand/business all together! MagneticMarketing.com NoBSLetter.com

How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture. Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses that deliver financial freedom instead of dependence on a single "sales star". If you're ready to scale your business smarter, not just bigger, this masterclass of an episode is for you! MagneticMarketing.com NoBSLetter.com