Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.=================================================================Best Moments:(01:32) Jeffrey's entry into the email newsletter industry(03:30) Insights on email newsletter sponsorships(05:36) Comparing personal brands to generic publisher newsletters in effectiveness(10:29) Setting realistic performance expectations for newsletter ads(12:19) Key metrics for monetizing your newsletter(14:13) Jeffrey’s personal tips for visiting Disney World(15:38) Ranking the best and worst rides at Disney and Universal=================================================================Guest Bio:Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space. Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.=================================================================Best Moments:(01:24) Why LinkedIn automation programs should be avoided(02:50) The importance of sending regular emails to your database(04:32) When to stop trying to win back unengaged email subscribers(05:44) Brief mention of Marigold, an email sending platform(06:42) A secret Netflix hack for finding more content categories(08:13) Introduction to secretmenus.com for hidden restaurant menu items=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.=================================================================Best Moments:(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance(02:25) ChatGPT's growing user base and implications for marketing(03:41) Tips for optimizing content for AI search tools like SearchGPT(06:06) Effective email subject line keywords for January in B2B and B2C marketing(07:26) Unusual collaboration between Dove soap and Crumble cookies(08:16) Updates on popular TV shows like Squid Game and Wicked(09:19) Top New Year's resolutions for 2025=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40) Importance of educational content in early-year marketing(03:19) Providing value through free content and forecasts(04:05) Social media engagement strategies for the new year(04:34) Managing expectations for early-year metrics(05:00) Benefits of posting during holidays(05:18) Importance of maintaining marketing habits(06:06) Connecting with influencers during slower periods(06:35) Attaching to new habits through content creation(07:39) Discussion on how long to say "Happy New Year"(08:51) Wrap-up and podcast recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.