Functional Medicine Business Institute Podcast

Mindset is the first step to growing your practice. Marketing your practice for growth. Customizing your programs and packages. Knowing your money. Engaging and maintaining your A-team. 

Do not miss these highlights:

01:11 How having the right mindset can keep you going for the long game. 

06:58 Letting people know who you are, what you do, why you do what you do, and having them connect with you before you get in the office is a tremendous benefit for you. 

 07:55 You’ll be getting more patients from the internet itself. If you want to build your practice quickly, if you want to move your practice along that growth path quickly, you need to market it.

09:17 Why you need both an Ala Carte service and a package service. 

10:15 Why understanding how to structure your payment options and understanding how you talk to clients about payment are important.

11:11 It's our responsibility to talk about the benefits and the risks. Offer your clients three options - a low, middle, and a high.

12:46 Your team all has to be willing and able to go after the same goal that you are.

Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

What is a sales funnel? How do you build a sales funnel? Why is this important for medical practices to have one? We'll be answering all those questions and more in today's video. Watch now for a rundown of sales funnels for beginners and how to develop a sales funnel strategy.

Do not miss these highlights:

01:02 What is a sales funnel? How it can help grow your business, get you noticed,  and make you an authority in the functional or integrative medicine space

2:39 How to put in place the first step which is awareness, which is sharing your information/content with consumers using writing, short videos, podcasts

06:18 Using the internet as the next piece of your sales funnel

07:06 Whenever you deliver the content, you need to capture something

10:08 Consideration in sales funnel will have you thinking about what are you going to provide them once you have captured their contact information

10:51 3 free informational emails and then 1 ask

13:36 Constantly tweaking that sales funnel so that you can get it so that it's producing without you

14:46 Sales funnel - Intent and Content marketing funnel - what are the difference

16:59 Importance of walking your client through their journey, and what that look through their eyes is huge in how you actually get clients and keep them in your ecosystem so that you don't lose them

Resources Mentioned

Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

Setting boundaries is the key to a successful business. It is necessary to maintain your sanity, personal life, and growing your business. Don't get caught up in shiny object syndrome.

Do not miss these highlights:

01:02 Why we struggle in setting boundaries and why we should set those boundaries

03:28 Sometimes God derails us because we're going in the wrong path

04:22 It's very easy to get pulled away by every little opportunity that comes your way, and if you don't have good boundaries, it's very easy to get pulled everywhere

05:38 Part of being not in the right direction is our own doing and our own fault, because we're not staying true to what we had set up originally

07:23 Make sure you set enough boundaries - Know what your boundaries are - Stick to those boundaries

08:18 If you struggle with boundaries, start with something small

10:11 Your business will surely grow 10 times faster if you stick to that boundary

Resources Mentioned

Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

Have you created a pricing strategy for your business? Spending time planning for pricing structure is key to the success of your business. Don't give up your business if you are changing your strategy think about selling it. 

Do not miss these highlights:

02:00 It's important for you to identify what bucket (ticket) you're going to be in because this is how you attract your ideal client. 

03:56 Nailing your pricing strategy is important - Product pricing strategy determines many different things.

06:25 In our practices we're charging for time. 

08:03 Package prices ideas.

10:19 If you have a team, especially when you start doing higher ticket items, it's best for you to have a ‘Closer’ - somebody else in your team who can talk money and can explain programs to the patients.

13:30 Start thinking about pricing, you need to make sure that you're looking at the pricing structure of what you're selling.

15:45 Just because there are hard times doesn't mean that your practice still can't grow.

16:39 The red flags in pricing that will create problems for you. 

Resources Mentioned

Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

How do you get and stay motivated after being in practice a while? How do you connect with people? How do you learn and grow? Dr. Deb shares key ideas on how to keep yourself motivated. 

Do not miss these highlights:

01:28  It's a challenge for all of us to keep learning, keep expanding our knowledge and get fresh ideas into our practice. 

04:34 Regardless of the size of the business, regardless of how many people you have…we all suffer from the same concerns and problems in our business.

05:53 Recognize that how something presents on the outside is not exactly what's happening on the inside of that practice. 

06:49 If you've been in practice for a while, and you're getting bored, you're getting burnt out, it's time to start finding something that will reignite you, something that will excite you.

09:16 Find a way to connect and learn with other people. 

Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/