Keep It Brief

Want to spend more time building your personal brand, but you’re stuck running your business? Build a business that runs without you, so you can focus on the things only you can do.
Learn how with Elite Edge: http://nataliedawson.com/event

Jennifer Gottlieb added over 500,000 Instagram followers in nine months, and she says it came down to one choice. She stopped playing the amateur game and went pro.

The keynote speaker and Stage Leaders founder breaks down her social media system, how to spot an outlier, and why you don't have to be an expert to grow online. She also shares the day bombed on stage and how a dance party led to seven figures and saved the event. Jennifer reveals her three-part authority story and how she and her husband Chris finally split their roles at work.

Watch to learn how to go pro on social media, tell your business story, and speak with more confidence.

WHAT YOU'LL LEARN
- How to post like a pro and double down on the outliers that grow your account
- Why you don't need to be an expert to start getting seen online
- When to use the three-part authority story to sell without feeling pushy

CHAPTERS
0:00 Jen Gottlieb On Why Being Seen Online Matters In 2026
3:29 The Personal Brand Debate
7:56 From Broadway Dream To Personal Trainer
14:46 Working With Your Husband And Owning Roles
24:33 The Day Jen Gottlieb Bombed On Stage
30:59 How To Beat Your Fear Of Public Speaking
39:57 How To Go Pro On Social Media
44:16 Show Don't Tell Content Ideas
51:46 Jealous Friends And Online Lurkers
1:02:50 The Authority Story Formula For Sales

FOLLOW KEEP IT BRIEF:📸 https://www.instagram.com/keepitbriefpod

MORE FROM NATALIE DAWSON:📸 https://www.instagram.com/nataliedawson

MORE FROM JENNIFER GOTTLIEB:🌐 Website: https://www.instagram.com/jen_gottlieb

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025

Is your team underperforming, or is the real issue how they’re being led?
In this bonus episode, Natalie Dawson breaks down the difference between “me work” (execution) and “we work” (leadership), and how to diagnose which one needs fixing.
Learn how to align your team around personal, professional, and financial goals, manage by the numbers, spot problems before they escalate, and have clear conversations about performance. The goal: develop people or transition them. No limbo.
MORE FROM NATALIE
Get Natalie’s book, Team Work:
https://www.10xteams.com/teamwork
DM Natalie “PPF” on Instagram for her goal-setting playbook:
http://ig.me/m/nataliedawson
Explore Natalie’s next event:
http://nataliedawson.com/event
Information shared is for educational purposes only and is not a guarantee of success. Individuals and business owners should evaluate their own operations and potential risks. Results may vary.
Copyright Cardone Ventures 2026.

Build a business that can grow without depending on you. Learn more about Elite Edge: http://nataliedawson.com/event

Carly Kremer, founder of 'The Beekeepers Naturals', ran out of rent money, moved onto a friend's couch for a year, and kept going. Today her brand, Beekeepers Naturals, is in 20,000 stores. She explains how she did it without an operations background and without giving up control of her company.

The founder of Beekeepers Naturals breaks down why she left Goldman Sachs and ended up selling propolis at farmer's markets. She shares how she built a supply chain of pesticide-free apiaries that investors called crazy, and why it now protects her brand. She also reveals how she set up her first term sheet so she could never lose decision-making power.

Carly walks through what went wrong on her first maternity leave and how she staffed up to take a real break this time. You'll also hear how she decides what to build, why she waited five years to get on camera, and what is working in marketing right now.

WHAT YOU'LL LEARN

- How to build a loyal customer base by selling face-to-face before you scale

- Why you should own your term sheet before you take a dollar of outside money

- When to step away from your business and how to make sure the team can lead

CHAPTERS
0:00 Carly Kremer On Raising Money Without Losing Control
1:16 Propolis, Goldman Sachs And Farmer's Markets
11:41 How A Product Builds A Cult Following
13:44 Why It Took Five Years To Get On Camera
18:40 Beekeepers' Naturals Sustainable Supply Chain
24:34 Own Your Term Sheet And Stay The Boss
31:16 Maternity Leave Mistakes And Radio Silence
41:03 Product Development And Customer Feedback
44:50 Why She Wrote A Children's Book About Bees
49:25 Nano Influencers And Being Your Own Influencer

FOLLOW KEEP IT BRIEF:
📸 https://www.instagram.com/keepitbriefpod

MORE FROM NATALIE DAWSON:
📸 https://www.instagram.com/nataliedawson

MORE FROM CARLY KREMER:
📸 Instagram: https://www.instagram.com/carly.kremer
🌐 Substack: https://carlykremer.substack.com

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025

What you wear does more than change how other people see you. It can change how you think, perform, and see yourself.
In this bonus solo episode of Keep It Brief, Natalie Dawson shares five pieces from her wardrobe and the lessons each taught her about identity, confidence, credibility, and growth.
She explains why a blazer became a daily cue to lead, why she stopped dressing for different versions of herself, why holding on to old clothes can keep you attached to an old identity, and how one outfit taught her the difference between looking good and communicating authority.
This episode continues the conversation from Rebecca Minkoff’s appearance on Keep It Brief by turning the lens inward. Your wardrobe is already sending a message. The question is whether it matches the person you are becoming.
YOU’LL LEARN
How clothing can influence your focus and performance

Why your wardrobe should reflect the person you are becoming

How to reduce decision fatigue with timeless staples

When your appearance can undermine the message you want to communicate

Why confidence sometimes means dressing differently from everyone around you

Rebecca Minkoff bootstrapped her handbag brand for seven years to a $100M Brand. Then two hires she trusted almost sank it in nine months.

The fashion designer and founder shares why her biggest wins came from going against the grain, how designing for editors instead of customers hurt her apparel line, and why she would take the valuation her team once passed on.

We also get into why not every business should take investor money, how she learned the language of business by asking what EBITDA meant in her own boardroom. And why no night or weekend she worked ever changed her company's path.

WHAT YOU’LL LEARN
- How to spot the red flags in a hire before they damage your business
- Why you might not need investors to build a company that lasts
- When to say no to events and opportunities that pull you from family

CHAPTERS
0:00 Rebecca Minkoff On Bootstrapping And Breaking With The Pack
4:17 Designing For Editors Instead Of Customers
7:19 Why Following The Pack Never Worked
9:42 Turning Handbags Into Milestone Purchases
13:23 Treating Business Cards Like Cash
17:47 Investor Lessons And A Missed Valuation
22:54 Learning The Language Of Business
26:47 Staying Present As A Mom And A Founder
38:20 The CMO Who Almost Sunk The Company
46:27 Using AI To Join Cultural Moments

FOLLOW KEEP IT BRIEF:
📸 https://www.instagram.com/keepitbriefpod
MORE FROM NATALIE DAWSON:
📸 https://www.instagram.com/nataliedawson
MORE FROM Rebecca Minkoff:
🌐 Website: https://www.rebeccaminkoff.com/

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025