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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
MarketingNegócios
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Último episódio

123 episódios

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

    01/07/2026 | 59min
    In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    How AI is influencing marketing and why human judgment still matters

    24/06/2026 | 48min
    In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    How e-commerce brands use behavioral science to increase perceived value

    17/06/2026 | 38min
    In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brands can increase conversion, reduce friction, and shape buying decisions online.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

    10/06/2026 | 46min
    In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Behavioral Science for Agencies: Strategy

    03/06/2026 | 43min
    In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention.
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Sobre Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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MarketingNegócios

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