Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

• How small behavioral nudges can transform culture and performance at work

  In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that help teams adopt new behaviors and adapt to change.

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• Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

  In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective. 

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  47:53

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• Behavioral Science For Agencies: Copywriting

  In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.

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  38:58

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• Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

  In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.

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• How BMW leveraged the fresh start effect to win over new drivers

  In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.

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