Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

138 episódios

Award-Winning Campaigns - How Wisła Kraków turned a legal requirement into a 42% attendance increase
30/09/2026 | 36min
Polish law requires every club to identify each fan entering the stadium. Wisła Kraków's Football Club turned that compliance database into the Lucky Fan Index, a metric for how much luck each supporter brings, and game attendance rose 42%. MichaelAaron and Richard dissect the superstition research behind it.
How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power
23/09/2026 | 41min
MichaelAaron and Richard revisit William Poundstone's Priceless to unpack why price feels relative, not absolute. They cover anchoring in courtroom and Williams-Sonoma pricing, why a $5 saving matters more on a $15 item than a $125 one, and how visible costs and higher prices signal quality and fairness to buyers.
Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge
16/09/2026 | 45min
MichaelAaron and Richard unpack Writing for Busy Readers by Todd Rogers and Jessica Lasky-Fink: six evidence-backed principles for readers who skim rather than read. Why a 49-word email beat a 127-word one, why subheadings doubled newsletter clicks, and why making a task easy beats making it exciting.
How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power
09/09/2026 | 45min
Charles Spence's book Gastrophysics argues that taste is built by every sense, not just the tongue. MichaelAaron and Richard work through the evidence: classical music lifting restaurant spend 10%, heavy cutlery raising willingness to pay 16%, rounder chocolate read as 50% creamier, and what brands should do with it.
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
02/09/2026 | 58min
Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to raise its own size in pitches before a prospect could ever hold it against them.

Mais podcasts de Marketing

Podcasts em tendência em Marketing

Sobre Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Site de podcast

Marketing Negócios

Ouça Behavioral Science For Brands: Leveraging behavioral science in brand marketing., Marketing Digital do Zero e muitos outros podcasts de todo o mundo com o aplicativo o radio.net

Obtenha o aplicativo gratuito radio.net

Guardar rádios e podcasts favoritos
Transmissão via Wi-Fi ou Bluetooth
Carplay & Android Audo compatìvel
E ainda mais funções

Abrir a app

Obtenha o aplicativo gratuito radio.net

Guardar rádios e podcasts favoritos
Transmissão via Wi-Fi ou Bluetooth
Carplay & Android Audo compatìvel
E ainda mais funções

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Leia o código,
baixe o aplicativo,
ouça.