Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

134 episódios

Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
02/09/2026 | 58min
Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to raise its own size in pitches before a prospect could ever hold it against them.
How charities can use anchoring, reciprocity, and overhead framing to boost donations
26/08/2026 | 51min
MichaelAaron and Richard explore why charity donations are especially resistant to typical marketing tactics. They unpack behavioral studies on anchoring, present preference bias, reciprocity, and overhead aversion that show small shifts in framing and timing can raise donations by double digits.
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
19/08/2026 | 55min
Courage strategist Rami Dudin joins MichaelAaron and Richard to discuss why distinctive often beats different, using SickKids' $1.3 billion fundraising turnaround, CIBC's no-fee campaign, and neobank scarcity tactics like Monzo's golden ticket to show why owning one idea can perform better than chasing novelty.
How small changes to choice design can help pharma brands drive better prescribing outcomes
12/08/2026 | 45min
MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut medication errors in half, and two studies showing doctors are swayed by menu order and time of day when prescribing.
Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection
05/08/2026 | 50min
Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one person and trivial to another. They cover how Oreo, Stella Artois, and Guinness turn consumption into ritual, and what marketers should watch for when customers improvise their own rituals.

Mais podcasts de Marketing

Podcasts em tendência em Marketing

Sobre Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Site de podcast

Marketing Negócios

Ouça Behavioral Science For Brands: Leveraging behavioral science in brand marketing., Meio & Mensagem e muitos outros podcasts de todo o mundo com o aplicativo o radio.net

Obtenha o aplicativo gratuito radio.net

Guardar rádios e podcasts favoritos
Transmissão via Wi-Fi ou Bluetooth
Carplay & Android Audo compatìvel
E ainda mais funções

Abrir a app

Obtenha o aplicativo gratuito radio.net

Guardar rádios e podcasts favoritos
Transmissão via Wi-Fi ou Bluetooth
Carplay & Android Audo compatìvel
E ainda mais funções

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Leia o código,
baixe o aplicativo,
ouça.