Retail Media Breakfast Club

Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising insights about gender representation and essential skills. From cross-functional leadership to data analytics prowess, discover the four key trends shaping successful retail media careers. Plus, learn inspiring details about leaders like Cara Pratt at Kroger and Brandy Pitts at Ulta Beauty who are transforming the retail media landscape.Do you want a list of all the current leaders of the US' largest Retail Media Networks? Find a database on the RMBC website: https://www.retailmediabreakfastclub.com/database-leaders-of-retail-media-networks-rmns/Article referenced in the episode about Cara Pratt: https://www.forbes.com/sites/kirimasters/2023/12/18/krogers-cara-pratt-on-a-mission-to-end-reckless-retail-media-spend/Article referenced in the episode about Paul Kotas: https://www.theinformation.com/articles/the-mystery-man-who-made-amazon-an-ad-giantArticle referenced in the episode about Harvey Ma: https://www.adweek.com/commerce/sams-clubs-teases-ad-business-revamp/Brandi Pitts' LinkedIn: https://www.linkedin.com/in/brandipitts/CHAPTERS:(00:00:00) About the Show(00:00:20) Women in Retail Media(00:01:45) Career Paths in RMN(00:03:55) Trend 1: Cross-Functional Leadership(00:05:07) Trend 2: Marketing & Advertising Foundation(00:06:55) Trend 3: Digital Transformation(00:08:30) Trend 4: Data-Driven Leadership(00:10:43) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty. Unpack the real story behind MER (Marketing Efficiency Ratio), explore the pursuit of cross-channel customer lifetime value, and discover how brands are measuring purchase intent, search volume frequency and more. Also get fresh perspectives on tracking customer acquisition ROI and lifetime margin calculations across diverse sales channels.CHAPTERS:(00:00:00) What's in store for today(00:01:11) About the Show(00:01:31) MER Debate - Scott Ohsman, VP, Quickfire, LLC(00:02:53) CLV Tracking - Ben Galvin, Sr. Director, Monster Energy(00:05:37) Purchase Intent - Darren Silverman, SVP,  Petmate(00:06:22) Search Volume - Ash McMullen, Head of E-commerce, Advantice Health(00:07:34) Calculating LTV - Aj Patel, SVP, U Beauty(00:10:12) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.Please find the article from Jordan Witmer here.Visit Jordan's profile here.CHAPTERS:(00:00:00) Teaser(00:00:11) About the Show(00:00:32) Intro(00:01:46) Keyword & Product(00:03:23) Why Product First?(00:05:05) Advertiser Viewpoint(00:06:16) Behavior First Ads(00:08:10) Retail Media Landscape(00:09:55) Brand Strategies(00:11:31) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

We discuss Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, and we examine how sponsored placements could reshape retail media. Get actionable insights on preparing your brand strategy for conversational commerce.CHAPTERS:(00:00:00) Teaser(00:00:15) About the Show(00:00:35) Rufus AI Shopping(00:04:05) Early Limitations(00:06:35) Early Rufus Research(00:08:30) Brand Implications(00:10:34) Sponsored Ads Impact(00:13:07) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing