AI or rules, what really wins in Amazon PPC? Uncover the truth about Amazon ads automation, smarter bidding, and scaling Amazon strategies sellers need to know today.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts.
Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch.
But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast’s new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game.
In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss:
00:59 - AI vs Automation in Amazon Advertising
06:47 - Optimizing AI for Different Goals
09:30 - Advanced Strategies for Amazon Advertising
10:14 - Interpreting ACoS for Amazon PPC Success
15:53 - AI vs. Keyword Harvesting in Marketing
18:38 - Importance of Video in Amazon Advertising
22:37 - Strategies for Amazon Ad Console
31:23 - Optimizing PPC Campaigns for Improved ROAS
34:24 - Engagement Incentives for Video Viewers
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#700 - The Maldives Honeymoon Amazon Launch Strategy Version 8.0
It's episode 700! You know what that means: It's time for another edition of the Maldives Honeymoon Amazon launch strategy, where we talk about everything that's working for launching products on Amazon for 2025 and 2026.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings. Discover why the honeymoon period offers a unique competitive edge and how to maximize visibility during this crucial timeframe.
Unlock the secrets to keeping your product on Amazon's first page with the right strategies and tools. We unravel the mystery of title density and how to utilize Helium 10's Listing Analyzer for evaluating your SEO power against competitors. By choosing strategic keywords and understanding your "right to win," you can maintain sustained visibility beyond the initial launch boost. Explore how analyzing competitor strength prepares you to stay competitive in your niche and maintain top rankings.
Optimize your Amazon launch with a toolkit that includes Helium 10 tools, TikTok launches, and influencer marketing. Learn about the power of test listings and other strategies in enhancing product relevancy signals and maximizing exposure. We explore managing reviews with future launch dates and handling SEO challenges while launching on TikTok. With insights into tracking keywords and monitoring changes, we guide you through efficiently managing your advertising budget and ensuring a successful product launch on Amazon. Dive into this resource-rich episode and take your Amazon selling game to the next level.
In episode 700 of the Serious Sellers Podcast, Bradley talks about:
00:00 - A New Maldives Honeymoon Launch Strategy Episode
03:15 - Step 0.5: What the Amazon “Honeymoon Period” Really Means
10:20 - Step 1: Check Title Density
11:30 - Step 2: Analyze Competitor Strength with Listing Analyzer by Helium 10
12:40 - Step 3: Audit SEO Strength with Listing Builder by Helium 10
13:40 - Step 4: Explore Bundling via Frequently Bought Together & Black Box
15:10 - Step 5: Pick the Right Variation using Xray's Child-level Sales Data
16:10 - Step 6: Review Mining, Rufus Questions, & POE
18:30 - Step 7: Optimize Images & Split-Test with Helium 10 Audience
20:20 - Step 9: Build a Fully-Optimized Test Listing
31:00 - Step 10: Set Real Listing’s Launch Date in the Future
32:00 - Step 11: Enroll in Vine Pre-Launch Reviews
33:00 - Step 12: Create Single-Keyword Campaigns
34:10 - Step 13: Add Broad/Auto/Exact Low-Bid Harvesters with Helium 10 Ads
35:20 - Step 14: Track Rankings & Ads with Keyword Tracker with Boost Feature
35:50 - Step 15: Turn On Alerts by Helium 10
36:20 - Step 16: Day-1 List-Price Purchases + CPR Pacing
37:20 - Bonus: Check Inventory Heat Maps
37:50 - Bonus: Parallel TikTok Shop Launch (MCF tie-in + Influencer Finder)
38:06 - Case Study: Trademark-Constrained Launch & Rufus vs. SEO (Demon Slayer product example)
42:26 - Outro & Offers (Helium 10 Discount Codes and TikTok Tools)
Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there’s no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups.
Helium 10’s new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can’t get elsewhere, outside Helium 10.
Netflix turns to Amazon to make its ads easier to buy
https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/
Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10’s MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation.
Amazon Virtual Packs
https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY
Helium 10 Elite Q3 Workshop at Amazon Accelerate
http://h10.me/q3workshop - Use Code: Elite100 for free tickets
Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:48 - AWD Out of space?
01:35 - 8 In 1 Keyword Research
10:52 - Netflix x Amazon
13:15 - MCF For TikTok
16:08 - Virtual Multipacks
18:11 - Amazon Accelerate
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#699 - Amazon Keyword Research Masterclass
It's time for another Bali Blast Strategy episode. Where Bradley Sutton gives you the most comprehensive Amazon keyword research strategies for your listings in 2025 and beyond.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility.
Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we’ll examine the impact of Amazon’s Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements.
As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon’s competitive marketplace.
In episode 699 of the Serious Sellers Podcast, Bradley talks about:
00:00 - A New Bali Blast Episode
01:57 - New Approaches to Amazon Keyword Research
03:39 - The Importance of Amazon Keyword Research
11:50 - Amazon Product Page Usage Analysis
12:25 - Impact of Rufus on Amazon Search
25:27 - Maximizing Keyword Research for Amazon
28:10 - Brand Analytics Keywords in Helium 10
30:42 - Advanced Amazon Keyword Research Techniques
36:25 - Comprehensive Amazon Keyword Research Guide
39:31 - Leveraging Keywords for Complementary Sales
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#698 - TikTok Shop Video Secrets From A 7 Figure Seller
Those awkward videos might be the key to 7-figure sales. Learn how one entrepreneur used raw TikTok content to grow two brands past 8-figures a year with simple, viral video strategies.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: h10.me/sspyt
Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today’s host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website.
Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand.
Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10’s suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights.
In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss:
00:00 - Leveraging TikTok Shop for Sales Success
03:55 - Creating Effective TikTok Shop Videos
16:30 - Maximize TikTok Shop Sales With Authentic Content
20:21 - Content Creation and Strategy Insights
24:50 - Influencer, TikTok, and Advertising Strategies
29:48 - TikTok Shop Sales Strategy Discussion
35:39 - Video Performance Sustainability and Success
Sobre Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
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