Building Regional Food Systems With Chris Jagger of Blue Fox Farm
Follow Chris on X: https://x.com/reggajFollow Chris on Instagram: https://www.instagram.com/bluefoxfarmListen to Chris' podcast "Not Only Farmers": https://open.spotify.com/show/12YRGbk9IYMh4gbR0pTkEh?si=d14c005214ab418dChris Jagger on episode 129 of the "Farmer to Farmer" Podcast: https://www.youtube.com/watch?v=nBplMcnNdO4Chris Jagger and his wife Melanie Kuegler have been running Blue Fox Farm in southern Oregon since 2004. They started with 1 acre of mixed vegetable production, scaled to 45 acres, and now have scaled back to around 7 acres in vegetables. Besides farming, Chris has dipped his toes into many other realms of agriculture- consulting for other farms, running an ag supply business, starting a soil-based ag conference, and now looking at new ways to build the regional supply chain in the Pacific Northwest. The main goal in all of these endeavors is building community and feeding people.I’ve known Chris from Twitter for years now, and he has some bold and innovative ideas about the industry, but his perspective is still also very grounded in the practicality of running a farm business. We discuss finding the right scale as a first generation farmer, the decision to sell retail vs wholesale, what it takes to build regional food systems, what technology is needed on smaller scale farms, and more.
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[Tech-Enabled Advisor Series] The Business of Helping Farmers Spend Less
Sentera: https://sentera.com/Chandler Coop: https://www.chandlercoop.com/Today’s episode is another installment in our Tech-Enabled Advisor series. The idea here is to better understand agtech through the lens of the BUYER and USER of that technology rather than just the entrepreneurs or investors behind it. I’ve received some super positive feedback about the return of this series. By talking to the buyers rather than the sellers of the tech, we got an unfiltered introduction to the technology and more importantly got to see HOW its used and the VALUE that it provides. To do this, I partner with a company and together we invite one of their customers onto the show. The catch is that they’re not allowed to script these individuals or dictate what to say or edit it after it is recorded - it has to be real and unfiltered. So today’s episode featuring Nick Einck of Chandler Coop is produced in partnership with Sentera. Sentera is a leading provider of remote imagery solutions. Their industry-leading cameras are compatible with most major drone platforms and enable farmers and crop scouts to efficiently capture high-resolution data. Their capabilities and FieldAgent software tools help farmers and agronomists assess plant-level health, identify stressors, and take action. Also their customized herbicide prescription, SMARTSCRIPT™ Weeds, can be delivered to sprayers with individual nozzle control.So drones equipped with Sentera technology fly over fields at high speeds and generate high-resolution images. The images are processed using proprietary deep learning algorithms to identify the exact location of specific weeds and generate a weed map. This map becomes a targeted prescription for how much product a farmer needs to load into their sprayer, saving money and minimizing waste. This past May, John Deere announced they were acquiring Sentera.So I’m very excited to partner with them for this episode, which is a fantastic deep dive into how innovative technology like this combined with something like See-and-Spray really changes the game.Some background on Nick before we dive in: Nick Einck is the Director of Agronomy at Chandler Co-op, a farmer-owned cooperative serving more than 900 customers and providing agronomic services across over 100,000 acres in southwest Minnesota. He began his career at Chandler as an intern and seed manager before spending nearly a decade with Monsanto and Bayer, gaining deep expertise in agronomy, product development, and grower engagement across the Midwest. Nick returned to Chandler in October 2024, bringing both retail and industry experience to help advance the co-op’s agronomic strategy. Today, he leads a multi-location agronomy team focused on leveraging tech-enabled tools—like SmartScript™—to help growers make faster, more informed decisions and drive greater return from every acre.
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Ambrook's Fresh Approach To Financial Tools For Farms and Ranches With Mackenzie Burnett
Ambrook: https://ambrook.com/Offrange: https://ambrook.com/offrange"Not Boring" Founder's Letter: https://www.notboring.co/p/america-the-beautifulMackenzie Burnett: On Agriculture and American Progress on Rhishi Pethe's "Software is Feeding the World" Today’s episode features a pretty intriguing startup, Ambrook. I say intriguing not just because they recently announced a $26.1M series A round in this tough environment to raise capital. But they are focused on what I would consider a not very flashy part of the industry, accounting software. Not a new concept. On the surface, it doesn’t sound like one of those moonshot problems startups like to spin a narrative around like mitigating climate change or feeding the billions. But those of us who have spent time on farms or ranches know there are still plenty of opportunities for improvement in this area. And in just over 18 months of commercialization Ambrook already claims to have over 2,500 operations using their software. Another interesting part of their business is as they were building their financial management tool, they also launched their own media venture called Ambrook Research. They have since rebranded it to Off Range, but it boasts more than 150,000 newsletter subscribers to read stories about agriculture and food. But will all this lead to better outcomes for producers, a successful business for Ambrook and a more resilient agriculture in the future? That’s what I wanted to know from Ambrook co-founder and CEO Mackenzie Burnett. Before starting this financial management software company, Mackenzie’s prior experience was working in community nonprofits, water asset management, and open source software infrastructure. She holds an M.A. in international policy and climate security from Stanford University.
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Why Vance Crowe Believes Bitcoin Will Demonetize Farmland
Vance Crowe: https://www.vancecrowe.com/Legacy Interviews: https://www.legacyinterviews.com/Vance Crowe on X: https://x.com/VanceCroweVance Crowe is a communications strategist that has worked for corporations and international organizations around the world. Crowe has spoken before more than 250,000 people, answering questions about some of the most sophisticated and controversial technologies in the modern age. He has worked for organizations as varied as the World Bank, Monsanto, the U.S. Peace Corps and even as a deckhand on an ecotourism ship. Today he is the founder of Legacy Interviews, a service that privately records the life stories of individuals and couples so that future generations can know their family history. The Vance Crowe Podcast hosts guests from around the world with artists, psychologists, economists, farmers, ambassadors and heads of state. Vance and I discuss his views on reinvention, artificial intelligence, how to develop healthy habits with technology in general, and bitcoin and why he believes it will de-monetize farmland as just one of the implications of more widespread adoption of that technology. If you’ve ever thought “I don’t think I understand bitcoin and frankly it feels to late to ask” this is probably going to be a good episode for you, because I ask some fundamental questions. I’m not saying you’ll fully understand it today, but Vance also offers some pretty practical advice for those who want to go deeper.
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[Tech-Enabled Advisor Series] Improving the Ag Retail Experience With Jason Weirich of MFA, Inc.
This episode was produced in partnership With AgVend: https://www.agvend.com/MFA, Inc: https://mfa-inc.com/ FoA 269: [Tech-Enabled Advisor Series] Cooperatives Embrace Digital Tools with KC Graner of Central Farm ServiceI'm bringing back the Tech-Enabled Advisor Series to better understand agtech through the lens of the BUYER of that technology rather than just the entrepreneurs or investors. By talking to the buyers rather than the sellers of the tech, we got an unfiltered introduction to the technology and more importantly got to see how its used and the VALUE that it provides users. To do this, I partner with a company and together we invite one of their customers onto the show. The catch is that they’re not allowed to script these individuals or dictate what to say or edit it after it is recorded - it has to be real and unfiltered. So today’s episode featuring Jason Weirich of MFA was produced in partnership with AgVend. Since launching their first platform in 2020, AgVend’s technology is used by more than 35% of the North American ag retail market. Today you’ll hear how one of those retailers, MFA, launched a digital platform called MFA Connect with AgVend.Jason Weirich is the executive vice president of operations at MFA, which has around 45,000 member owners. They are one of the largest ag retailers in the country, consistently in the top 10 of the CropLife 100. Jason oversees the retail operations located throughout Missouri and surrounding states including Southern IA, Eastern KS, Northeast AR and Northwest Oklahoma. He also oversees the wholesale operations which span the entire midwest from the rocky mountains to Ohio. Prior to joining MFA 15 years ago, Jason was the state extension weed specialist with the University of Missouri. He joined the cooperative as the director of agronomy and says he walked a lot of fields for nine years before eventually moving into his current role. Our conversation today touches on the the relevance of the cooperative model, how he’s making difficult decisions in this tough farm economy, why they implemented MFA Connect and the results they are seeing from this digital platform and customer portal, the role of the ag retailer in the changing farmer demographic, and how he goes about implementing change in a big industry and a large organization. About AgVend:AgVend is the leading provider of digital enablement solutions that transform the way agribusinesses operate their organizations and engage with their customers. AgVend’s white-labeled system of action streamlines workflows from field to office, enabling frontline teams to offer more efficient and differentiated customer interactions. Since launching their first platform in 2020, AgVend’s technology is used by more than 35% of the North American ag retail market.
This show explores the people, companies, and ideas shaping the future of the agriculture industry. Every week, Tim Hammerich talks to the farmers, founders, innovators and investors to share stories of agtech, sustainability, resiliency and the future of food.
We believe innovation is an important part of the future of agriculture, and real change comes from collaboration between scientists, entrepreneurs and farmers. Lead with optimism, but also bring data!
For more details on the guests featured on this show, visit the blog at www.FutureOfAgriculture.com.
Brasil