S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)
Nik gets real about what it takes to build a brand that actually works in 2025.
The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are.
The brands winning today? They know how to turn customers into clients, build community, and create content that people actually care about.
Is a $2,500 budget enough? If you use it wisely, yes. Plus, learn how to crack organic growth before spending a dime on ads and spot product-market fit problems before they sink you.
And, Nik explains why whitelisting still crushes, how to test landing pages without wasting money, and what founder-led content should really look like.
If you’re looking to scale (or even stop burning cash), this is the episode for you.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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1:05:58
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1:05:58
S13 E7: Why Your Website Isn’t Converting (and How to Fix It)
Struggling to turn traffic into sales?
In this tactical episode of Limited Supply, Nik breaks down the most common mistakes founders and marketers make and the simple fixes that can instantly boost conversions.
From website design flaws and weak creative assets to underused email flows and poor acquisition offers, Nik shares the quick wins he recommends to every brand he audits.
You’ll learn:
Why design and empathy are critical for first-time visitors
The role of strong assets in elevating websites, ads, and emails
Easy offer structures that lower friction for new customers
Whether you’re a scrappy startup or scaling fast, this episode gives you the checklist to maximize your traffic and set up every campaign for success.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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27:22
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27:22
S13 E6: Landing Page Secrets That Actually Convert
Your landing page might need some work.
In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known. He walks through what really matters, from using social proof the right way to making sure your pages are designed for mobile first.
Why does copy matter? Basically, you don’t want to sound complicated. Complicated words and jargon drive people (and $$$) away. Keep it simple. And, Nik’s no photographer, but he shares why lifestyle pictures sell more than product shots alone.
Whether you’re running ads or just trying to get more sales from your site, this episode gives you a practical playbook for turning clicks into customers.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
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32:19
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32:19
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
How do you turn a $10K test budget into $1M in just 30 days?
When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.
Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge.
You’ll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms.
And, what’s Miranda’s take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
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40:43
S13 E4: What Your Landing Page Is Doing Wrong
Your landing page is missing something.
Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear.
With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance.
You’ll hear feedback on:
Where to place social proof (and why it almost never goes where you think)
What to say when you want people to actually click “Add to Cart”
The biggest design mistake DTC brands make on mobile
How guys shop (hint: it’s not rational)
Whether your brand sells food, fashion, or compostable trash bags, this episode delivers conversion insights you’ll want to steal immediately. Plus, you’ll hear Nik’s favorite hacks for optimizing opt-in rates, pricing perception, and product positioning.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
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