Marketing Minds with Aleric Heck

• Why 70% of Virtual Assistant Hires Fail - Michael Yeung | Marketing Minds #27

  How to Create Quantum Virtual Assistants with AI | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Michael here: https://mypolaris.io/Hey everyone! This conversation with Michael Yeung from Polaris completely shifted my perspective on virtual assistants and AI integration. If you've ever hired a VA and been disappointed with the results, this episode will explain exactly why that happened and how to fix it going forward.Here's the shocking statistic Michael shared that blew my mind: 70% of VA hires don't make it past their first 90 days. That's not because VAs are bad - it's because most business owners don't understand the gap between hiring someone and actually creating leverage from that hire. Michael has cracked the code on this with his unique approach of combining people, process, and systems.Michael's thesis is brilliant: "While AI will not replace VAs, VAs who use AI will replace VAs who do not." Instead of choosing between AI or human assistance, he's created a framework where VAs are trained to use cutting-edge AI tools to become what he calls "quantum assistants." These aren't your typical VAs - they're trained in six core traits including AI knowledge, SOP creation, critical thinking, and problem-solving.What makes this so powerful is how Michael uses AI tools like Notebook LM, Perplexity, and Delphi to create systems where VAs can actually train themselves. Instead of you having to write SOPs for everything, the VA can use AI to research and create standard operating procedures, then you just review and refine them. It's the 10-80-10 rule from Dan Martell taken to the next level.Michael breaks down two main VA roles: executive/operations assistants for buying back time, and full-stack marketers for creating speed. He shares his entire AI tool stack and explains how tools like Submagic for video editing and Claude for writing are transforming what VAs can accomplish.The selection process is intense - Michael's company has a 0.63% acceptance rate with multiple rounds of testing and interviews. But that's what ensures the VAs who make it through can actually deliver results instead of becoming another micromanagement headache.This isn't just theory - Michael is implementing this with real clients and getting real results. Check out mypolaris.io to learn more about his approach.#VirtualAssistant #AITools #BusinessAutomation #Productivity #VirtualAssistants #AIIntegration #BusinessSystems #RemoteWork #BusinessGrowth #AIProductivityAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The Power of Virtual Assistants: Statistics and Insights00:32 Integrating AI with Virtual Assistance03:41 The People Factor: Traits of a Quantum Assistant06:34 Processes and SOPs: The Backbone of Efficiency09:29 Building Systems: Feedback Loops and Automation12:21 AI Tools: Enhancing Productivity and Training15:08 Finding and Training Virtual Assistants30:21 Final Thoughts: Simplifying Systems for Success

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• How Nonprofits Get $10,000/Month in Free Google Ads - Grant Hensel | Marketing Minds #26

  The Google Ad Grant Program Every Nonprofit Should Know About | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Grant here: https://nonprofitmegaphone.com/Hey everyone! This episode is going to be a game-changer for anyone running a nonprofit organization or anyone who knows someone who is. I'm talking with Grant Hensel from Nonprofit Megaphone about Google Ad Grants - and yes, his name is literally Grant and he's the expert on grants, which is pretty amazing.Here's what most people don't know: Google gives qualified 501c3 nonprofits $10,000 per month in FREE advertising on Google Search. That's $120,000 per year, and there's no time limit on this program. If you had signed up 10 years ago, you would have received over $1.2 million in free advertising by now.The crazy part? Virtually 100% of legitimate nonprofits get approved for this program, yet most people have never heard of it. And here's the kicker - the average nonprofit only uses about $800 of their $10,000 monthly allowance because they don't know how to use it effectively. Grant's clients average over $8,500 per month because he's figured out the system.Grant breaks down exactly how Google Ad Grants work, including the two-auction system that ensures nonprofits don't compete directly with paid advertisers. We dive deep into the application process, common mistakes people make, and the specific strategies that actually work for different types of organizations - from animal shelters to museums to advocacy groups.This isn't just about traditional charities either. The program covers a huge range of 501c3 organizations including performing arts venues, environmental groups, religious organizations, educational nonprofits, and community organizations. Grant shares real case studies and results he's seen across his 800+ clients.We also cover the technical aspects like conversion tracking, keyword strategy, and why sending people to your homepage will get your ads rejected. Plus Grant reveals some insider knowledge about potential future expansions of the program.#GoogleAdGrants #Nonprofit #FreeAdvertising #GoogleAds #Charity #NonprofitMarketing #DigitalMarketing #501c3 #GoogleForNonprofits #FreeMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Google Ad Grants01:22 Understanding the Google Ad Grant Program04:52 Maximizing the Google Ad Grant Opportunity09:14 Challenges and Best Practices for Nonprofits11:55 Understanding Google Ad Grants14:57 Crafting Effective Ads for Nonprofits18:49 Diverse Nonprofit Organizations and Their Needs21:08 Success Stories and Outcomes from Google Ad Grants25:15 Maximizing the Google Ad Grant Potential28:54 Navigating the Application Process for Google Ad Grants33:05 Common Pitfalls in Grant Applications

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• Why Professional Ad Creatives Are Losing to Meme-Style Ads - Jeff Minnichbach | Marketing Minds #25

  The Shocking Ad Creative Trends That Are Dominating 2025 | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Jeff here: https://www.nlc.comHey everyone! In this episode, I'm diving deep with Jeff Minnichbach, the founder and CEO of No Limit Creatives, who has created over 1.5 million ad creatives and built a team of 250 designers. If you've been struggling with ad creative performance or wondering what's actually working in 2025, this conversation is going to blow your mind.Jeff's journey is incredible - I remember when he was just a freelancer in Facebook groups eight years ago, and now he's running a multi-million dollar design agency that literally broke Asana's servers because they had too many projects running through the platform. They had to build their own custom project management software because no existing solution could handle their volume.What's fascinating is how dramatically ad creatives have changed. The polished, professional ads with layers and shadows that worked five years ago are being beaten by wild, abstract, meme-style visuals that look almost unprofessional. Jeff shares some shocking examples of ads that are performing incredibly well for his own business - including monkey comparison ads and abstract pattern backgrounds that he never thought would work.We get tactical about what's working right now: shorter headlines, minimal text, UGC-style content mixed with motion graphics, and videos that are 5-15 seconds instead of the 30-60 second norm from years past. Jeff also reveals his testing methodology - why 3-5 creatives perform better than testing 50 at once, and how to properly iterate on winning ads.The remote team management insights alone are worth the watch. Managing 250 designers across multiple time zones using a pod structure with design leads and directors is no small feat. Jeff breaks down exactly how they maintain quality control and communication using Slack, Zoom, and their custom platform.We also dive into AI's impact on the design industry. While tools like ChatGPT's new image generation are impressive, Jeff explains why you still need a design eye behind the AI and how they're using it for administrative tasks rather than replacing designers entirely.Check out No Limit Creatives at nlc.com if you need any design work done - I've been working with Jeff's team for eight years and highly recommend them.#AdCreatives #GraphicDesign #FacebookAds #RemoteTeam #BusinessGrowth #DigitalMarketing #DesignAgency #Entrepreneurship #AdTesting #marketingstrategy Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Managing a Remote Team03:17 Insights on Current Trends in Ad Creatives15:09 Building a Custom Platform21:48 Managing a Large Remote Team22:13 The Role of AI in Design25:15 Common Mistakes in Ad Creatives27:32 Creating a Swipe File for Ad Inspiration29:37 Methodology for Testing Ad Creatives31:39 Diverse Design Offerings at NLC33:34 Learning from Mistakes in Business38:41 Final Insights and Golden Nuggets

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• How Small Businesses Will Dominate the AI Revolution - Kasim Aslam | Marketing Minds #24

  How AI is Killing Scale-Based Businesses | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Kasim here: https://kasim.me/Hey everyone! This conversation with Kasim Aslam completely shifted my perspective on AI, entrepreneurship, and the future of business. Kasim has built six different multimillion-dollar businesses with two successful exits, and what he shares in this episode is going to challenge everything you think you know about education, implementation, and scaling.The biggest bombshell Kasim drops is that education is no longer the most important thing for entrepreneurs. We've been told to consume, learn, and absorb as much information as possible, but AI has completely flipped this on its head. When trillion-dollar supercomputers have access to all the same information, the real competitive advantage becomes implementation and execution. Kasim's advice? Cut your learning time in half and spend that time actually doing something with what you've learned.We dive deep into his journey from building the number one Google Ads agency in the world to selling it right before AI made his entire business model obsolete. His timing was incredible, but what's even more fascinating is how he pivoted to focus on the one thing AI can't replicate - human connection and talent.Kasim breaks down his systematic approach to global talent acquisition through Pareto Talent, explaining why he believes small businesses will dominate the AI revolution. His insights on incentive alignment are game-changing - he shows how to structure your team so they actually want to implement AI tools instead of fearing them.The conversation gets really tactical when we discuss AI implementation strategies. Instead of focusing on specific tools that change constantly, Kasim teaches a way of thinking about data capture, process design, and system architecture that will serve you regardless of which AI tools emerge. His approach to relational databases and "if this, then that" thinking is brilliant.We also explore the future of marketing and why the generalist agency model is dying. Kasim predicts we'll see billion-dollar businesses with just 2-4 employees, and explains why scale might actually be working against you in the AI age. His perspective on focusing on things that don't scale is counterintuitive but makes perfect sense. #AI #Entrepreneurship #BusinessStrategy #GlobalTalent #Marketing #Automation #BusinessGrowth #Implementation #SmallBusiness #InnovationAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Impact of AI on Business Models07:37 Empowering Teams for AI Adoption12:35 The Value of Global Talent21:57 AI Tools and Future of Marketing32:45 Building Authority in the Age of AI

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• Why Joint Ventures Convert 3x Higher Than Paid Ads - Charles Byrd | Marketing Minds #23

  The Referral Party Strategy That's Changing Everything | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out Charles's work here:  https://charlesbyrd.comHey everyone! I'm beyond excited to share this conversation with Charles Byrd, and I had to start with the fact that he literally told me a billionaire is wiring him money today. That's the power of systematic joint ventures, and Charles is about to break down exactly how he makes this happen consistently.Charles comes from a Silicon Valley background and has applied that systems thinking to the world of joint ventures and partnerships. What I love about his approach is that it's not just about one-off deals - he's created a repeatable system that generates 12 to 20 referrals per week to million-dollar-plus businesses. Let me say that again - 12 to 20 referrals every single week.In this episode, we dive deep into Charles's Pure JV system, including his four main types of joint venture partnerships. Whether you're looking at presenting to other people's groups, setting up referral partnerships, doing broader promotions like webinars, or leveraging social JVs like podcast interviews, Charles breaks down exactly when and how to use each strategy.One of my favorite parts of this conversation is when Charles shares his systematic approach to networking at events. He's got this brilliant method he calls the "bird bump" where he uses technology to capture contacts, takes screenshots, sends immediate follow-up texts, and even takes selfies to remember conversations. It sounds simple, but the results speak for themselves.We also get into something called referral parties, which is probably one of the most actionable strategies you'll hear today. This is a way to systematically get connected to your ideal partners and clients by leveraging your existing network. Charles literally gets dozens of high-quality referrals every week using this method.What makes Charles different is that he leads with value first. Instead of asking what people can do for him, he's constantly making connections and introductions for others. This approach has led to incredible opportunities, including working with billion-dollar companies and landing that billionaire client he mentioned.We cover commission structures, how to approach different types of partnerships based on your product and audience size, and even how Charles is leveraging AI to streamline his processes. If you've been struggling with consistent lead generation or want to diversify beyond paid advertising, this episode is going to give you a complete roadmap.#JointVentures #Partnerships #BusinessGrowth #Networking #Referrals #BusinessStrategy #Marketing #Entrepreneurship #BusinessDevelopment #leadgeneration Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Building Relationships and Networking Strategies10:16 Building Meaningful Connections at Events15:59 The PureJV System Explained20:51 Referral Parties: A Game-Changer31:10 Learning from Setbacks36:36 Leveraging AI for Business Growth

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