MarTech Podcast ™ // Marketing + Technology = Business Growth

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since August 2023, after serving as CMO of GoTo and holding marketing leadership roles at Salesforce for over ten years.

Note: the transcript you provided covers only the intro and the closing minutes of the interview, which is a sports-ownership chat. It names no technical strategies or tools, so I left the final "strategies discussed" sentences out instead of inventing them. If you send the full transcript, I'll add them.
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Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers marketing to agents while keeping control of your brand and your customers, and why time in customer success, working on adoption at scale, makes marketers better at their craft.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the family mortuary business shaped her approach to marketing: listen, build trust, and keep relationships human to human.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to AI agents without losing brand control.

Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She explains how to market to agents without giving up control of your brand or your customers. A closing lightning round covers her career, including her years at Salesforce.

Note: the transcript only includes the intro and a lightning round. It names the topic but doesn't discuss any specific strategies or tools, so I didn't invent any. If you have the full interview, I can write the strategy sentences from it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer engine optimization (AEO), shifting content toward video, YouTube, Reddit and a website built to put visitors into the product fast. She also covers automating product launches from engineering code pushes into blog posts, release notes and internal alerts, and earning AI autonomy in email through A/B testing, with human review kept on campaign and promotional sends.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.