MarTech Podcast ™ // Marketing + Technology = Business Growth

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign production and where it breaks. He explains what separates companies experimenting with AI from the ones actually shipping better marketing, and how campaigns should function in the AI era.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's workflow that starts with an unstructured Slack message, uses AI agents to build a structured brief in Linear, then generates production-ready assets through an MCP server. Farnand also explains why campaigns should function like factory production lines, how to apply Goldratt's single-constraint theory to marketing throughput, and where humans stay in the loop to protect taste and relevance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your talk relevant enough that the audience leaves with something they can actually use at their organization.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.