My .4 Cents

• Will "Personality Content" Kill Your Music's Growth?

  Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO of independent label FiXT Music, who discusses their mission to empower artists through fair 50/50 deals, their successes in sync licensing, and building sustainable, long-term careers for niche acts in rock and electronic genres. The conversation touches on trends in artist-label relationships, predatory deals, the value of streaming services like Spotify, and the challenges of the live music economy, particularly in major cities like New York.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• From Quitting Music to Playing EDC In Just 2 Years w/ Goshfather

  Jesse Cannon sits down with Victor, also known as Goshfather, to explore his journey into the vibrant world of Disco House—a high-energy subgenre of electronic dance music blending vintage sounds with modern flair. Victor shares how he went from nearly quitting music to experiencing a career renaissance through a bold commitment to releasing one song every week for a year, redefining his personal brand with a unique Soviet-inspired aesthetic, and creating authentic content that resonates across social platforms. He also touches on mentoring new artists, building community through Instagram group chats, and the power of finishing and sharing music as a key to growth. Packed with practical advice, inspiring stories, and a dash of humor, this conversation reveals what it really takes to break through as a modern independent artist.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Is The Spotify Algorithm Anti-Artist?

  Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep discussion on the mechanics of music algorithms—especially those used by apps like Spotify—and how they interact with the artistic process. They explore whether algorithms influence or dilute artistic integrity, unpacking concepts such as collaborative filtering, user behavior, and track metadata. Throughout the conversation, they emphasize the importance of matching music with the right listeners to trigger better algorithmic performance. The episode also features a compelling interview with Goshfather, a Disco House DJ who nearly stepped away from music but now enjoys streaming success and festival gigs. Goshfather shares his insights into genre branding, visual identity, and content strategy, offering practical guidance and inspiration for both emerging and experienced artists navigating today’s digital landscape. The conversation closes with an in-depth analysis of third-party playlisting—its risks, advantages, and strategic value—highlighting the nuanced decisions artists must make in growing their careers.Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4centsFollow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• BONUS: AI "Musicians" Are Now Getting Record Deals!?!? WHAT THIS MEANS!?!?!?

  Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical skills to produce listenable music. While “I’m Oliver” has amassed over 3 million streams, critics argue that signing an AI music user overlooks real artists and dilutes emotional depth in music. Supporters contend that writing effective prompts and assembling tracks still require a unique, if nascent, skill set. The discussion reflects a broader conversation about AI as a tool in music production, its role in songwriting, and the nature of audience engagement, with some seeing it as a valuable step in the creative process and others labeling it as a passing novelty comparable to the short-lived NFT hype.Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4centsFollow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• BONUS: Running America's Coolest Underground Punk Label w/ Scotty Heath of Tankcrimes Records

  Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged label. They discuss how the changing economy and digital landscape have transformed the way independent artists and labels promote themselves, emphasizing the role of direct-to-fan engagement and sustainability. Scotty also reflects on the future of DIY, staying authentic, and maintaining mental health in a digital age, while continuing to build a label rooted in community, passion, and perseverance.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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