45: Building Bold Businesses Without Losing Yourself with Jac White
In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategies, and the need for flexibility in client relationships. Jac shares her insights on overcoming sales anxiety, understanding financial needs, and the significance of building relationships for sales success. They also touch on the concept of good versus bad money and the process of pivoting in business. In this conversation, Jac White and Tracy Jepson discuss the challenges and excitement of building businesses that empower women, the importance of balancing personal and professional life, and the need for integrity in business relationships. They explore the evolving landscape of entrepreneurship, the significance of understanding customer needs, and the value of saying no to maintain focus and integrity. The discussion emphasizes the importance of personal growth, learning, and building a supportive community for women entrepreneurs. Chapters 00:00 Introduction to Entrepreneurship and Sales 03:00 The Reality of Starting a Business 06:08 Navigating Client Relationships and Expectations 08:58 The Importance of Flexibility in Business 12:01 Overcoming Sales Anxiety and Pricing Challenges 15:00 Building Relationships for Sales Success 17:48 Understanding Financial Needs in Business 20:55 The Value of Good Money vs. Bad Money 23:55 The Process of Pivoting in Business 27:51 Passion for Women and Money 29:12 Building a Business: The Challenges of Growth 30:56 Balancing Personal and Professional Life 36:41 Navigating the Noise: Selecting Growth Opportunities 41:20 Understanding Customer Needs in a Noisy Market 48:37 Integrity in Business: Building Trust and Relationships
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Ep: 44 Creating a World of Wonder
In this episode of the Small Business Big Deal podcast, host Tracy Jepson interviews Roxanne Alford, the founder of Short Stuff, a sustainable children's clothing brand inspired by her experiences as a new mom. Roxanne shares her journey from working in IT sales to launching her own brand, driven by a desire for gender-neutral clothing and educational products for children. The conversation explores the challenges of entrepreneurship, including sourcing sustainable materials, balancing personal life with business, and the importance of community feedback. Roxanne emphasizes the significance of resilience, personal growth, and breaking stereotypes in the fashion industry. In this engaging conversation, Roxanne Alford shares her journey as an entrepreneur, discussing her unique skills, the launch of her new collection, and the importance of support systems for women in business. She emphasizes the significance of pursuing one's passions, balancing motherhood with entrepreneurship, and the value of community among women. Roxanne also reflects on her aspirations for her business and the legacy she hopes to create. Website: https://shortstuffshop.com/ Instagram: https://www.instagram.com/shortstuff.shop/ Code to Shop: SHORTSTUFF30 Chapters 00:00 Introduction to Roxanne Alford and Short Stuff 03:33 The Journey to Entrepreneurship 05:54 Sourcing Suppliers and Sustainability 08:07 Balancing Personal Life and Business 10:33 Financing the Startup 11:39 Risks in Entrepreneurship 14:22 Personal and Professional Growth 16:43 Inspirations and Resilience 18:34 Learning from Experience 20:18 Creating a Sense of Home 21:54 Feedback and Community Engagement 23:27 Gender Neutrality in Children's Clothing 25:08 Fun and Useless Skills 25:54 Useless Skills and Hidden Talents 27:21 The World of Wonder Collection 30:08 Lunch with Influential Figures 32:08 Building a Legacy through Business 35:43 Encouragement for Aspiring Entrepreneurs 39:07 Balancing Motherhood and Entrepreneurship 42:13 Where to Find Short Stuff Shop
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Ep: 43 Keep Showing Up: Building a Life of Impact, Consistency, and Connection with Jeremy Capo
When your identity is tied to a title and that title gets stripped away, what’s left? In this episode, Tracy sits down with Jeremy Capo—a respected collegiate athletics administrator turned business development executive and all-around motivational force. From navigating career upheaval during the pandemic to finding his footing through faith, fitness, and a relentless commitment to showing up, Jeremy’s story is a masterclass in resilience, reinvention, and remembering your why. Chapters 00:00 Introduction and Motivation 02:50 The Journey of Consistency 06:06 Impact on Family and Personal Life 08:57 Personal Habits for Success 11:47 Navigating Change and Patience 14:50 Overcoming Imposter Syndrome 17:57 Building Relationships and Connections 21:06 Legacy and Impact 24:01 Finding Motivation and Starting Small 39:48 Listening to Your Body: The Importance of Rest 41:53 Dinner with Influential Figures: Personal Reflections 44:03 Conversations with Our Younger Selves: Lessons Learned 47:00 The Value of Resilience: Learning from Low Points 50:07 Celebrating Wins: The Importance of Self-Acknowledgment 54:04 Transformative Moments: The Journey to Change
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EP: 42 Teeing Up Success: Breaking Barriers in Golf and Business
In this conversation, Tracy Jepson interviews Sabrina, the founder of Golf Angels, a brand aimed at making golf more accessible and relatable for women. They discuss the inspiration behind the brand, the challenges of starting a business, the importance of self-care, and how Golf Angels aims to break traditional norms in the golf industry. Sabrina shares her journey as an entrepreneur, the support she receives from her community, and her vision for creating a brand that resonates with women golfers. In this conversation, Sabrina and Tracy discuss the evolution of women's golf apparel, the importance of celebrating small wins in entrepreneurship, and the challenges of building a niche brand in a traditionally male-dominated industry. They emphasize the need for modern branding that resonates with younger generations and the significance of community engagement in growing a business. 00:00The Birth of Golf Angels 05:22Overcoming Startup Challenges 11:26A Day in the Life of an Entrepreneur 19:22Breaking Traditions in Golf 25:57Celebrating Small Wins in Entrepreneurship 31:43Advice for Aspiring Entrepreneurs in Niche Markets Connect! Website: golfangelshop.com IG : @golf_angel_shop
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Ep 41: Deconstructing Identity: Embracing Authenticity in Business and Life with Sydney Ryker
💡 Episode Summary: What happens when you realize success isn’t just about the numbers, the status, or the accolades? In this episode, I sit down with Sydney Ryker, an entrepreneur, speaker, and mentor who took the leap from high-performing network marketer and business owner to a journey of deep self-discovery. Sydney shares her incredible story—how she started her entrepreneurial journey with $50 and no plan, built multiple businesses, and then walked away from it all to find true alignment. We dive into: ✅ The real story behind her move to California with nothing but resourcefulness ✅ Why women in business struggle with valuing their own worth—and how to change that ✅ The pressure to scale, build big, and ‘be a powerhouse’ vs. defining success on your own terms ✅ How removing societal expectations, alcohol, and external validation led to her most fulfilling life yet ✅ The importance of choosing clients, stages, and opportunities that align with your values ✅ Why success isn’t just about chasing money, but about waking up at peace This episode is a must-listen for anyone who’s ever felt the weight of external expectations, struggled with pricing their worth, or wondered if they’re on the right path. Sydney’s journey is raw, honest, and inspiring—proving that sometimes, the biggest transformation comes from stripping away rather than adding more. 📚 Books Mentioned: • The Queen’s Code by Alison Armstrong • Secrets of the Millionaire Mind by T. Harv Eker • A Court of Thorns and Roses series by Sarah J. Maas 📍 Where to Find Sydney: 🌐 Website: sydneyryker.com 📸 Instagram: @sydneyryker 📹 TikTok: @sydneyryker 📖 Preorder Her Book: Available on her website! Chapters 00:00 Introduction and Early Entrepreneurial Journey 02:25 Meeting a Mentor and Transitioning to Speaking and Writing 09:37 The Benefits and Challenges of Network Marketing 12:18 Finding Joy and Enjoyment in Business 19:16 Creating Minimal and Flexible Systems in Business 25:26 Defining Success on Your Own Terms 29:47 Embracing Authenticity and Personal Growth 31:31 The Journey of Self-Discovery 36:00 Aligning Values for Success 39:09 Sharing the Secrets of Entrepreneurship 42:26 Embracing the Process, Letting Go of Perfectionism 44:42 Cultivating a Healthy Money Mindset 48:26 Grounding and Recharging for Well-Being
Welcome to the Small Business, Big Deal Podcast, where entrepreneurs from all walks of life deconstruct their businesses, sharing the journey of how they built their success, piece by piece.
Our mission is to inspire and empower budding entrepreneurs to turn their dreams into thriving businesses. Each week, we spotlight the brightest minds in entrepreneurship, both current and future stars, offering invaluable insights and lessons learned.
Hosted by Tracy Jepson, a seasoned Small Business Strategist, Certified Mastery Profit First Professional, and CEO of Jepson Solutions, LLC, this podcast delves deep into the world of small business. With over 20 years of experience in small business administration, Tracy has a profound understanding of the unique challenges companies face, especially in those critical first five years.
Tracy's expertise lies in helping clients decipher their financial numbers to understand how they impact the overall health of their business. She crafts strategic plans based on industry best practices to support growth goals and provides ongoing monthly support to ensure her clients achieve those goals and ultimately get out of debt.
Through her one-on-one coaching and mastermind programs, Tracy shares her wealth of knowledge with everyday entrepreneurs and start-up business owners. These coaching services provide entrepreneurs with the guidance and support they need to create profit-focused foundations, manage their cash flow effectively, eliminate debt, and build sustainable businesses.
Tune in to the Small Business, Big Deal Podcast and join us on a journey of entrepreneurial discovery and growth. One business owner. One story. Week by week.
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