Everyone’s throwing events, but who’s actually doing it right?In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypto event memorable.From strategy to vibes to first-hand experiences, it’s a behind-the-scenes look at how the best in the game think about event production.Learn more about the speakers:Ipshita Kumar: VP of Brand Innovation at HypeRachael Sacks: Grand Connector at HypeNick: Events Lead at StoryLouie: Telling Stories at 3E Labs, prev Events at LuksoMiranda Martell: Co-founder at Boys ClubErika Kang: Events & Founder at KryptoPlanet & BUIDL Asia
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Bull Marketing
This one’s all signal.In this episode of WTH, the Hype exec team gets together to break down five key crypto marketing trends shaping the 2024 bull run. From what’s changed since the last cycle to what projects should be doing during a bull run.No recycled takes, just sharp insights from the frontlines.Learn more about the speakers:Jake Stott: Founder & Chairman of HypeDanny Gazit: CEO at HypeRabin Nuchtabek: VP of Growth at Hype
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State of Digital Communities
Who shapes the internet? (hint: it’s not your head of growth)This episode of WTH gets into the beautifully unhinged world of chronically online culture: how it forms, why it spreads, and what it means for product, marketing, and community design. Hype’s host and Grand Connector, Rachael Sacks, hosts a stellar trio of internet-savvy thinkers: Cait Cavell, Riley Beans, and Jess. Together, they dig into how the most online among us have become the new tastemakers, and what brands can learn from the chaos.Learn more about the speakers:Rachael Sacks: Grand Connector at HypeCait Cavell: Memelord at Boys ClubRiley Beans: writer/researcher/editor at kimiyamag.substack.comJess: Founder at Seed Club
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Planning Killer Side Events
This session dives into the art of planning memorable side events for the crypto community. From standing out in a crowded space to creating experiences that leave a lasting impression, Jake Stott, Maria Magenes, Zach and Doctor GM break down how to do things differently at crypto conferences.Learn more about the speakers:Jake Stott: Founder & Chairman at HypeDoctor GM: Founder of AP Productions & cooker at sozu hausMaria Magenes: VP Strategy at HypeZachary John: Founder & CEO at Party Action People
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Community Growth: Quality vs Quantity
For our first episode of WTH, we focus on community building and the benefits of quality of community members over quantity. Our host, Jake Stott, joined David Phelps from JokeRace, Ali Sheikh from Movement, and Dariya Khojasteh from Layer3 in an insightful discussion on the best practices for a project to build community and the key areas to focus on.Learn more about the speakers:Jake Stott: Founder & Chairman of HypeDavid Phelps: Co-Founder of JokeRaceAli Sheikh: Execution & Head of BD at MovementDariya Khojasteh: Co-Founder of Layer3
WTH is a crypto marketing series of Spaces where Hype brings on leaders from across the industry to discuss the topics others aren't talking about. For hot takes on marketing and growth, this is where it's at!
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