Business Coaching Secrets

• BCS 305 - Adaptability Over Certainty: Lessons from Top Business Coaches and Entrepreneurs

  Business Coaching Secrets - Episode 305 Summary In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into what it really takes to build, sustain, and scale a thriving business coaching practice. The duo tackles foundational business concepts, industry mistakes, the true meaning of “why,” actionable hacks for goal setting, and demystifies financial jargon like EBITDA. Real-world stories, sharp insights, and actionable frameworks pepper the episode, making it essential listening for both new and experienced coaches ready to level up. Key Topics Covered From Stuff to Investments: Reframing Business Decisions Karl Bryan discusses the importance of transitioning from a consumer mindset (buying stuff) to an investor mindset, stressing that tax systems are designed to reward investment, not consumption. He urges coaches to build leverage by creating business assets—processes, checklists, sales tools—rather than endless, unproductive “to-do” lists. The Checklist Principle—Why It Matters Drawing parallels from aviation safety and the medical field, Karl demonstrates how a simple checklist can prevent disasters and streamline operations. He advocates every coach should adopt the checklist mentality for lead generation, demonstrations, and client delivery. Clarity Over Certainty—Common Coaching Industry Mistakes Karl challenges the coaching world’s obsession with “certainty,” arguing that adaptability and assertiveness—not rigid certainty—are the real traits of thriving entrepreneurs and coaches. He emphasizes action over perfection, quoting successful entrepreneurs who act on partial information and adjust rapidly. Demystifying EBITDA and the Language of Business Karl breaks down EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization), explaining why this metric is used and its limitations in real-world small business scenarios. He urges coaches to focus on learning to read financials—calling it the ultimate “cheat sheet” for delivering value and driving a business forward. Goal Setting Hacks—The Sniper Approach For effective goal achievement, Karl recommends setting hyper-clear targets with “sniper-like” focus, obsessing over them, and ruling out distractions. He explains why wishy-washy goals lead to lackluster results and shares tactics to maintain relentless clarity. Finding and Using Your ‘Why’ The episode revisits the importance of purpose (drawing from Simon Sinek’s famous TED Talk), offering coaches a framework to discover their own “why” via their three most painful life experiences. Karl details how this “North Star” approach powers authentic connection, standout marketing, and fierce client loyalty. Notable Quotes “Don’t create a to-do list. Create a ‘to-build’ list.” – Karl Bryan “Needing nothing attracts everything.” – Karl Bryan “It’s not the strongest that survive… It’s the most adaptable.” – Karl Bryan “If your goal is wishy-washy, your results will be wishy-washy.” – Karl Bryan “Wealth follows people with clear intentions—and wealth and options go hand in hand.” – Karl Bryan “Your story is what will move people… Your ‘why’ is the difference between you and every other business coach.” – Rode Dog Actionable Takeaways • Shift From Consuming to Investing: Ask yourself, “Are you buying stuff, or are you building and investing in long-term assets?” • Build Leverage With Checklists: Create checklists for every major aspect of your coaching business—client acquisition, delivery, demonstration, and more—to reduce errors and increase consistency. • Emphasize Adaptability Over Certainty: Stay flexible, assertively seek solutions, and avoid perfection paralysis. Progress and confidence beat static “certainty.” • Master Financial Fluency: Learn to read and interpret financial statements—this is a critical edge and a “cheat code” for deep, transformational coaching. • Set Clear, Obsession-Worthy Goals: Define your outcomes with sniper accuracy. Eliminate distractions and say “no” to anything that doesn’t move you forward. • Surface and Share Your ‘Why’: Identify your core motivation by unpacking your pivotal life moments. Let this story fuel your messaging, deepen relationships, and increase client stickiness. Resources Mentioned • Simon Sinek’s TED Talk (“Start With Why”) • Profit Acceleration Software™ (by Karl Bryan) • Focused.com – Tools and resources for coaches • The Six-Figure Coach Magazine (Get it here) 🔥 If you enjoyed this episode, please subscribe, share it with a fellow coach, and leave a review. Ready to elevate your coaching business? Don’t wait—get more insights and tools at Focused.com. For a free subscription to The Six-Figure Coach magazine, visit thesixfigurecoach.com/get-it. 👉 Karl Bryan helps business coaches get clients. Period. Connect with us for more on attracting small business owners, filling live events, and closing high-end coaching clients. Be sure to subscribe, rate, and share the show: Apple Podcasts Karl Bryan — Creator of Profit Acceleration Software™ His goal is straightforward: to help coaches and consultants get more clients, build leverage, and win big. Get a demo of Profit Acceleration Software™ at https://go.focused.com/profit-acceleration

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• BCS 304 - Becoming the Only Option: The Power of Unique Business Coaching

  In episode 304 of Business Coaching Secrets, hosts Karl Bryan and Rode Dog dive into the “rules of money” every business coach must know, why being new in a market can be your superpower, and the realities behind popular business myths. The episode combines practical financial wisdom with actionable strategies for business coaches seeking lasting growth and wealth—while reminding listeners that higher-level thinking trumps shortcuts, and focusing on product is the ultimate accelerator. Key Topics Covered The Weight of Local Celebrity and the Power of “New” Karl Bryan compares the pressure faced by athletes like Mitch Marner in their hometowns to the challenges coaches feel when becoming “local legends.” Being new in a market is reframed as a hidden advantage—fresh faces wield a psychological “superpower” that can accelerate growth, provided coaches leverage it rather than fear it. Rules of Money for Business Coaches Money is fundamentally “a game of doubles”—constantly look for trajectories to double investments, whether in marketing, skills, or assets. Compounding is a key driver: marginal utility and small improvements across many areas trigger outsized, accelerated results. Patience and “aggressive patience”: real wealth (for you and your clients) is built by “hurrying up and waiting” rather than chasing quick wins or lotteries. Taxes and fees are often ignored but are the #1 expense for most people and require intentional, strategic management. Product, Sales, and Marketing Mastery Success flows from being excellent at your product first—if your service delivers, sales and marketing get dramatically easier. Sales is one-to-one, marketing is one-to-many, but “product” is what truly solves the problem and generates lasting referrals. The classic principle: “You can’t sell or market your way out of a bad product.” Standing Against Popular Business Myths Myths like passive income, four-hour workweeks, and “do what you love and make millions” are unpacked as misleading for most coaches. Instead, the actionable advice is to become extremely good at your craft, focus on profit margins, and fall in love with what you do best. Selecting Ideal Coaching Clients Your ideal client is “you, five years ago,” and those with strong profit margins. Focus on helping highly coachable, successful people, not just anyone willing to pay. Beware of spreading yourself thin with multiple streams of income before your main business is thriving. Notable Quotes “Being new is like a superpower—like new, sex, and chocolate.” “Money is a game of doubles… have a path to turn $1,000 into $2,000.” “You can’t sell and market your way out of a bad product.” “Needing nothing attracts everything.” “If you buy stuff, you end up with stuff. Not needing something is the same as having it.” “If you can sell, you can’t coach. If you can coach, you can’t sell.” “Play big. The anxiety isn’t from overwhelm—it’s from knowing you’re capable of more.” Actionable Takeaways Leverage Your “Newness”: Don’t be afraid to enter new markets; position yourself as the fresh expert to stand out and attract attention. Focus on Doubling and Compounding: Aim to double the outcomes of every investment—financial, time, or client results. Teach your clients about the magic of compounding: small, smart improvements in multiple areas add up fast. Be Aggressively Patient: “Hurry up and wait”—apply urgency in action, but patience in expecting results. Master Your Product: Strive to be the absolute best and (eventually) the only choice in your niche. Constantly refine your coaching deliverables and operating systems to make getting clients effortless by reputation and results. Prioritize the Right Clients: Go after highly coachable, growth-minded, and profitable clients—ideally, those you were like 5 years ago. Challenge “Feel-Good” Myths: Don’t get distracted by gimmicks promising fast wins or easy lifestyles. Focus on skill-building, operational leverage, and real profitability. Understand Your Real Expenses: Taxes, fees, and interest are the true drains on wealth—work with pros and educate yourself to minimize them for you and your clients. Resources Mentioned Profit Acceleration Software (by Karl Bryan) Book: The Psychology of Money by Morgan Housel Book: Money Master the Game by Tony Robbins Book: The Four Hour Workweek by Tim Ferriss (discussed critically) Networking Groups & Masterminds Focused.com for tools, resources, and the community If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don’t wait. Listen to this episode now and make real moves toward your goals. Visit Focused.com for more details on Profit Acceleration Software™ and join our thriving coaching community. Get a demo at: https://go.focused.com/profit-acceleration 👉 Karl Bryan helps business coaches get clients. Period. For more strategies to attract small business owners, fill your events, and close high-end clients, go to https://go.focused.com/profit-acceleration. 👇 Free subscription to The Six-Figure Coach magazine: https://thesixfigurecoach.com/get-it 🔥 Be sure to subscribe, rate, and share the show: Apple Podcasts 🚀 Karl Bryan, Creator of Profit Acceleration Software™ Karl Bryan gets clients for business coaches—period. He is the founder of The Six-Figure Coach Magazine and creator of the Profit Acceleration Software™, showing how coaches can boost business profits using compounding growth. Get a demo of Profit Acceleration Software™ at: https://go.focused.com/profit-acceleration

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• BCS 303 - From To-Do Lists to Silence: The Path to Breakthrough Coaching Results

  In episode 303 of Business Coaching Secrets, host Karl Bryan shares deep Zen reflections inspired by a close friend’s challenging life circumstances, emphasizing the essential role of gratitude, silence, and presence both for life and business success. Karl then dives into hard-hitting truths about the business coaching industry, the pitfalls that plague most coaches, actionable frameworks for greater results, and the mindset shift required to create real transformation for clients. If you’re serious about sustainable growth and impact as a business coach, this episode is a must-listen. Key Topics Covered Cultivating Presence and Silence for Clarity Karl reflects on conversations with friends battling adversity and recounts lessons from loss and near-death scenarios—how true insight, gratitude, and creative solutions often arise in moments of silence and self-reflection. He underscores that both coaches and their clients can tap into breakthrough moments by intentionally slowing down. Biggest Issues Facing the Business Coaching Industry Karl outlines why the lack of industry barriers leads to a “Wild West” scenario, where passion alone is a poor substitute for genuine skill in diagnosing and solving problems. He warns against focusing only on what you love instead of what you’re actually good at—both for coaches and their clients. Seeing Solutions vs. Obstacles An instructive horseback riding story drives home the difference between those who focus on what’s in their way (“the line”) and those who focus on what they want (“the water”). This mental model is applied to both coaching practices and client growth. The Installer Mindset: Systematic Success Over Winged Efforts Karl distinguishes between “hiders,” “wingers,” and “installers” in business coaching, advocating for software-based, process-driven approaches—like Profit Acceleration Software—to reliably diagnose and improve businesses rather than hoping for magical results. Fall in Love With the Process, Not the Glory True long-term progress stems from loving daily tasks (prospecting, lead generation, client problem-solving) rather than glamorizing the end destination. Consistent singles—not home runs—build championship businesses (and coaching practices). Tiered Pricing and Delayed Gratification Strategies Karl shares practical pricing strategies for new coaches: scaling client fees gradually to win trust, build results, and land long-term, high-value accounts—using parallels with Tom Brady’s career strategy. Profit Trumps Revenue: The Domino Effect Coaches must help clients focus on profit (not just more revenue or scale), reverse engineer essential metrics like accounts receivable, and use frameworks such as the 80/20 principle to identify the true levers in any business. Compounding, Checklists, and the Discipline of Incremental Gains Stories about checklists in aviation and medicine, along with the power of daily 1% improvements and compounding, reinforce the crucial role of systems and marginal gains for coaching and client breakthroughs. Mindset Conditioning and Daily Habits Karl closes by urging coaches to instill positive self-talk, create highlight reels of past wins, and optimize the first moments of each day for powerful, subconscious influence. Notable Quotes “Some people see the water and some people see the line… Are you focusing on problems or on solutions?” “If you were diagnosed with three months to live, you wouldn’t obsess about your to-do list—you’d sit in silence, appreciate life, and discover real gratitude.” “Don’t do what you’re passionate about… do what you’re good at. That’s where the results and magic happen.” “You can’t transfer that which you don’t own. If you don’t have conviction and belief in your coaching, you’ll never give it to your client.” “Profit is the domino that knocks over all the other dominoes.” Actionable Takeaways 1. Replace Busyness with Strategic Silence: Encourage both yourself and clients to regularly unplug from notifications and to-do lists. Make space for stillness—true breakthroughs happen in these moments. 2. Go Beyond Passion—Focus on Skill: Don’t just ‘help people’ because you’re enthusiastic; get great at diagnosing true problems, reverse engineering solutions, and delivering tangible results. 3. Target Profit, Not Just Scale: Help clients focus on building profitable, simple businesses—not just bigger ones. Use frameworks to uncover the highest-leverage activities and products. 4. Implement Tiered Pricing: Start with a small retainer (even $100/month if needed), prove value, and scale clients up to full rates ($2,000+/month) as trust and results build. 5. Use Checklists and Systems: Adopt proven checklists for yourself and your clients (like pilots and surgeons do) to eliminate costly “pilot error” and ensure discipline. 6. Harness the Power of Daily 1% Improvements: Remind clients that small daily gains compound rapidly—leverage the 80/20 rule to identify and focus on the few actions driving the most results. 7. Condition Your Subconscious: Start each morning with empowering beliefs. Repeat mantras like, “Getting clients is easy, getting clients is fun” to rewire your thinking for success—and teach this to your clients. Resources Mentioned Profit Acceleration Software™ – Karl Bryan’s proprietary diagnosing and growth tool for business coaches. Jumpstart 12 Operating System – A structured path for installing reliable progress in client businesses. Moneyball (Film) – Recommended for its business analogies on compounding small wins and strategic thinking. The Six-Figure Coach Magazine – For more on 80/20 thinking and practical coaching strategies. If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Listen now and take your next big step. Visit Focused.com for information on Profit Acceleration Software™ and join our thriving coaching community. Get a demo: https://go.focused.com/profit-acceleration 👉 Karl Bryan helps business coaches get clients. Period. For more game-changing strategies to attract small business owners, fill your calendar, and close high-end clients, visit: https://go.focused.com/profit-acceleration Get your free subscription to The Six-Figure Coach Magazine: https://thesixfigurecoach.com/get-it Subscribe, rate, and share the show: https://podcasts.apple.com/us/podcast/id1477099279 Karl Bryan, Creator of Profit Acceleration Software™ Karl Bryan gets clients for business coaches—period. He is the founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™, helping you boost profits without more marketing. Get a demo of Profit Acceleration Software™: https://go.focused.com/profit-acceleration

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• BCS 302 - The Secret to Powerful Coaching: Intentionality, Impact, and the Right Mindset

  In this episode of Business Coaching Secrets, host Karl Bryan flies solo and dives into listener questions on how to break through overwhelm, stay focused while building a coaching business, and ensure long-term client retention. Karl shares real-life coaching stories, mindset strategies, and tactical frameworks—including the famous “Florida Keys” treasure analogy—to help coaches gain clarity, set bigger goals, and stop self-sabotaging. He offers advice on eliminating distractions, designing irresistible value for clients, and using powerful frameworks to multiply productivity without burning out. Key Topics Covered Overcoming Overwhelm & Getting Focused Karl tackles the all-too-common struggle of “too many things to do,” revealing how to anchor motivation in long-term, compelling goals rather than day-to-day tasks. He draws on coaching conversations and wisdom from Tony Robbins—encouraging business coaches to design a “ridiculously monstrous, compelling future” that pulls them forward. Creating Powerful Intentions & Eliminating Distractions He unpacks the importance of intentionality over mere activity. Coaches must shift from operating towards their goals to operating from their goals. The size and clarity of your objectives directly shape your daily discipline—and whether your long-term or short-term self wins the daily battles. The Florida Keys Story – Belief, Tenacity & Worthiness Karl shares the Mel Fisher treasure-hunt parable: most coaches (and business owners) ask three core questions—Is it there? Am I the one to succeed? Will it be worth it?—and only those resolutely answering “Yes” endure setbacks to ultimately win. How to Add Real Value & Extend Client Retention Instead of just “adding more” (calls, homework, videos), Karl recommends focusing on distinctions—needle-moving insights and frameworks that compound results. He explains the Jumpstart 12 system, offers call-structure hacks (including shorter, more focused sessions), and reminds coaches that keeping clients isn’t about time, but about tangible profit acceleration. Mindset Mastery: Embracing Suffering & Building Wisdom Karl’s Zen lesson: suffering is the path to greatness, not something to be avoided. The willingness to fail, take imperfect action, and “shed skin” is what separates high performers from those stuck on the sidelines. Notable Quotes “You don’t have a client problem, you don’t have a money problem, you have a refusal to help people before they pay you problem.” “Operate from your goals, not towards your goals.” “If you have powerful goals, you will have powerful intentions.” “Focus is not focus. The way to get focused is to eliminate distractions, tasks, or even clients.” “Suffering is your path to your greatness. Diamonds are created under insane heat and pressure.” “Small hinges swing big doors—work on the needle-movers, not the busywork.” Actionable Takeaways Dream Bigger and Get Specific: Anchor yourself and your clients to a monstrous, compelling vision of the future—something worth pushing through obstacles for. Eliminate to Accelerate: Focus comes from subtracting tasks, projects, or even problematic clients. Use frameworks like the Jumpstart 12 to guide your priorities. Shorter, Smarter Calls: Switch to 30-minute sessions with supporting videos for maximum impact and efficiency—it's about insights, not meeting length. Serve Before You Sell: Embrace the mindset that your first job is to help—often before payment. This builds trust and long-term relationships. Embrace the Hard Stuff: Growth lies in suffering and setbacks. Don’t fear mistakes or quitting—use those feelings to reignite your purpose and drive. Focus on Profit Acceleration: If you want to retain clients for years, make sure you aren’t just coaching for the sake of it. Use proven frameworks to drive up profitability—it’s the surest way to lasting relationships. Resources Mentioned Jumpstart 12: Karl’s foundational coaching framework for focusing on the 12 drivers of profitability. Profit Acceleration Software™: Designed by Karl Bryan to accelerate client profits and demonstrate real-time ROI. Book Recommendation: “10x is Easier than 2x” (discussed in relation to setting bigger, more clarifying goals). Focused.com: Hub for coaching tools, frameworks, and Profit Acceleration Software™ demos. The Six-Figure Coach Magazine: Free resource for business coaches (https://thesixfigurecoach.com/get-it) If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next time on Business Coaching Secrets! Ready to elevate your coaching business? Don’t wait—listen to this episode now and take your first steps toward true focus and client results. Visit Focused.com for more on Profit Acceleration Software™ and join our global community of results-driven coaches. Get a demo at https://go.focused.com/profit-acceleration 👉 Karl Bryan helps business coaches get clients. Period. For more magic on attracting business owners, filling live events, and closing high-end clients, go to: https://go.focused.com/profit-acceleration 👇 Get a free subscription to The Six-Figure Coach Magazine: https://thesixfigurecoach.com/get-it 🔥 Subscribe, rate, and share the show: https://podcasts.apple.com/us/podcast/id1477099279 🚀 Karl Bryan, Creator of Profit Acceleration Software™—helping business coaches get (and keep) more clients by boosting profits with compounding growth strategies. Request your demo and discover how you can become the kind of business coach clients stay with for years.

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• BCS 301 - Needle-Moving Coaching Tips: From Young Entrepreneurs to Real Estate Investment

  In episode 301 of Business Coaching Secrets, host Karl Bryan and Rode Dog celebrate their podcasting consistency and dive deep into questions from listeners—including a big one about whether a young entrepreneurial couple should buy a home or rent and invest. The episode also features a highlight reel of the most impactful strategies and mindset shifts from over 300 episodes. Karl shares proven business-building principles, mental frameworks for success, and a healthy dose of “moment of Zen” wisdom for coaches looking to accelerate growth and happiness. Key Topics Covered Should Entrepreneurs Buy or Rent Their Home? Karl unpacks the personal and financial considerations of this classic question, emphasizing that there’s no one-size-fits-all answer. He explains that buying a home isn’t just a financial calculation—it carries significant psychological value, especially for young business owners looking to provide stability. However, the decision should fit their financial reality and leverage their specific strengths—in this case, the couple’s landscaping skills could be used to add value immediately to a property. Business vs. Stocks vs. Real Estate Karl breaks down the three pathways to wealth: stocks (betting on others), real estate (slow, steady, leveraged returns), and business (potential for rapid compounding). He argues that building your own business is statistically the fastest way to wealth—then using that cash flow to invest in real estate is the billionaire’s formula. Real Estate Acquisition Frameworks Get Karl’s tactical real estate advice: Only buy if you can secure an instant gain (buying below value), look for houses where you can add a room or bathroom, and always try to buy wholesale, not retail. Proximity to schools, cul-de-sacs, and the power of leveraging professional skills are all discussed. Major Needle-Moving Strategies from 300 Episodes Karl recaps favorite discoveries—such as Gary Vaynerchuk’s “loss leader” strategy, buying customers with irresistible front-end offers, and why coaches should focus relentlessly on building and demonstrating value, not just learning theory. Mindset, Motivation & Zen Rode Dog and Karl discuss powerful mindset exercises, like envisioning your 90-year-old self as both a source of gratitude and as your wisest mentor. They stress the difference between “studying” and “training”—taking actionable steps beats endless preparation. The Trap of Perfection & The Power of Consistency Reflecting on 301 episodes, they celebrate outlasting “podfade” by showing up consistently. Perfection isn’t the goal—progress and real-world impact are. Notable Quotes “Consistency over talent all day long—twice on Sunday.” – Karl Bryan “Three ways to make money: stocks, real estate, business. The richest people in the world build businesses, then buy real estate.” “Clarity first, then you add the power, then you add the gasoline.” “You don’t stop at learning. You start at learning and then you get to understanding.” “Most people are afraid of not being enough—and of having love taken away. You’ve got dreams to pursue, not people to impress.” Actionable Takeaways 1. Focus energy on your business first. If you’re an entrepreneur, channel resources into doubling your business before spreading thin with passive investments. Business is the vehicle that generates maximum leverage. 2. Only buy real estate below value and with value-add potential. Look for wholesale deals where improvements (like adding a room or landscaping) increase equity. Use your unique skills to your advantage. 3. Use “loss leader” strategies. Borrow Gary Vee’s model: attract clients with irresistible front-end offers and then upsell to high-margin services through storytelling and value. 4. Train, don’t just study. Committing information to muscle memory—whether with sales, client demonstrations, or mindset work—outperforms passive learning. 5. Tap your 90-year-old self as a mentor. Visualize your older, wiser self for daily gratitude and perspective. Let that version guide your daily choices. 6. Consistency > Perfection. Keep showing up and iterating—winning comes from staying in the game. Resources Mentioned Profit Acceleration Software (developed by Karl Bryan) – for powerful, immediate value demonstrations with prospects. Gary Vaynerchuk’s Loss Leader Strategy – draw inspiration from case studies in retail and professional services. Focused.com – join for resources, daily emails, and more tools to grow your coaching business. Oura Ring & health tracking apps – for building routines that support high performance. Mindset Frameworks – “90-Year-Old Mentor” exercise and Daily Gratitude Practices. Six-Figure Coach Magazine – free subscription: The Six Figure Coach If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don’t wait! Listen now and make strides toward your goals. Visit Focused.com for more on Profit Acceleration Software™ and join our community of thriving coaches. Get a demo: https://go.focused.com/profit-acceleration Karl Bryan helps business coaches get clients. Period. 🔥 Be sure to subscribe, rate, and share the show: Apple Podcasts Karl Bryan, Creator of Profit Acceleration Software™—helping coaches attract and retain high-end clients by focusing on compounding growth and lasting real-world impact. Want to get more clients? Tap into the resources above and let’s go!

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