Business Coaching Secrets

• BCS 321 - Educate, Entertain, and Convert: Building Effective Drip Campaigns for Coaching Practices

  In this solo episode of Business Coaching Secrets, Karl Bryan takes the reins, diving deep into strategies for client communication, drip campaigns, frameworks for business growth, and timeless investing wisdom inspired by Warren Buffett and Charlie Munger. With Rode Dog traveling, Karl delivers practical advice for coaches and their clients—from executing high-impact email sequences to structuring offers that sell and building true wealth through the power of compounding. Key Topics Covered Drip Campaigns & Funnels that Convert Karl Bryan breaks down the anatomy of effective drip campaigns—using not just email, but texts, voicemails, calls, and even direct mail—to stay top of mind and drive prospects towards action. He emphasizes nurturing, education, and persistence over hard selling, revealing real-world examples of campaigns that generated over a million dollars in revenue. Building High-End Programs and Upsell Funnels Karl encourages coaches to help clients create tightly defined, high-ticket programs ($10k, $25k, $50k+) with robust profit margins. He explains the importance of segmenting audiences and tailoring drip sequences, stressing that coaches should study successful operators in competitive markets to shortcut their own learning. The Psychology of Offers Discussion includes using urgency, scarcity, guarantees, bonuses, and exclusivity to motivate buyers—drawing on real-world tactics from luxury brands and industry leaders. Investing Wisdom from Warren Buffett & Charlie Munger Karl unpacks Buffett's two rules—don't lose money; see Rule #1—and shares how the path to true wealth is rooted in patience, clear math, and avoiding movement for movement's sake. He links these principles to business coaching, stressing the power of compounding marginal gains in practice, career, and investment. Actionable Wealth Creation Strategies Explores practical frameworks for investing in business, stocks (S&P index), and real estate, emphasizing dollar cost averaging, critical thinking, and learning from bubbles/past mistakes. Notable Quotes "Performance improves by releasing tension, judgment, and overthinking—not by piling it on." "Educated people buy more. Educate your leads through that sequence of emails, texts, calls, voicemails, etc. It's not buy, buy, it's educate, educate, educate." "Persistence is a measure of your self-esteem. Do you persist? Do you feel like you deserve the business?" "Rule #1: Don't lose money. Rule #2: See Rule #1. Avoiding stupidity automatically places you in the top 1% because the rest of the crowd is too busy chasing brilliance." "Real wealth is built the old boring way, staying the course, math as the foundation." Actionable Takeaways Expand Your Drip Campaigns Beyond Email: Utilize a sequence of texts, voicemails, calls, and direct mail in addition to emails to maximize client engagement. Educate Relentlessly: Focus on teaching and adding value through every touchpoint. Selling comes after trust and knowledge are built. Create Tightly Defined High-End Offers: Help clients establish premium programs with clear outcomes and strong margins; research top players in competitive markets for proven frameworks. Test, Measure, and Refine: Track the performance of campaigns and offers, adjust based on data rather than gut feelings, and always aim for compounding marginal improvements. Motivate Action With Urgency & Scarcity: Build "windows of opportunity," enrollment periods, and limited-time bonuses to prompt decisions. Lead with Guarantees and Exclusivity: Structure guarantees (money-back, buyback, long-term, double-your-money-back) and consider exclusive tiers or bonuses to differentiate. Avoid Movement for Movement's Sake: Apply Buffett and Munger's principles: patience, compounding, and critical thinking beats frequent switching and chasing trends. Invest with Dollar Cost Averaging: For wealth outside business, consistently invest fixed amounts into the S&P index or bitcoin, regardless of market cycles, and avoid leverage. Segment Your Audience: Tailor messaging and offers based on client behaviors and demographics for better results. Prioritize Compounding Improvements: Focus on small gains across multiple areas—these add up exponentially in your business and wealth over time. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Powerful tool for coaches to demonstrate instant ROI to prospects. AI Tools ChatGPT, Grok—suggested for generating campaign frameworks and optimizing messaging. Books The Inner Game of Tennis Key lessons on peak performance and mindset. Jab, Jab, Jab, Right Hook by Gary Vee Framework for providing value before selling. Thought Leaders Referenced Warren Buffett & Charlie Munger—investing, wealth creation Alex Hormozi—quantity discount strategies Michael Burry—The Big Short, investing critical thinking Peter Thiel—bitcoin's shifting competitive edge Focused.com Karl Bryan's resource hub for business coaching strategies and Profit Acceleration Software™ demos: https://go.focused.com/profit-acceleration The Six-Figure Coach Magazine Free subscription for actionable coaching insights: https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to take your coaching business and your wealth to the next level? Don't wait—visit Focused.com for more information on Profit Acceleration Software™ and join our community of high-performing coaches. 👉 Karl Bryan helps business coaches get clients. Period. For more guidance on attracting small business owners, hosting live events, and closing high-end coaching deals, go to: https://go.focused.com/profit-acceleration 👇 Get your free subscription to The Six-Figure Coach Magazine: https://thesixfigurecoach.com/get-it 🔥 Be sure to subscribe, rate, and share the show https://podcasts.apple.com/us/podcast/id1477099279 🚀 Karl Bryan, Creator of Profit Acceleration Software™ Karl Bryan is on a mission: To help coaches and consultants get more clients through proven business operating frameworks, high-impact software, and the power of compounding growth. Get a demo of Profit Acceleration Software™ today: https://go.focused.com/profit-acceleration

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• BCS 320 - Building Real Wealth and Lasting Success: Mindset, Messaging, and AI Tips for Coaches

  In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into the mindsets and strategies for building lasting wealth and a resilient, wildly profitable coaching business. From handling the myth of overnight success, to practical AI use cases, to why most business owners never truly achieve wealth, Karl delivers a high-energy, rabbit-hole filled masterclass on how business coaches and their clients must define winning, ignore negative media narratives, and embrace the boring, compounding path to freedom. Packed with actionable insights, examples, and hard-hitting truths, this episode is a roller-coaster ride through the foundations of success in coaching and business. Key Topics Covered The Psychology of Success and Progress in Coaching Why clients often don't feel successful, even when they're making progress. The critical importance of defining "winning" for both you and your clients. Celebrating every milestone, not just the finish line. Effective Messaging for Coaches The secret sauce behind messaging: clarity beats creativity. Concise, simple hooks vs. common, forgettable marketing language. Real-world examples for tightening up messaging across niches: from bookkeeping to roofing. AI-Proof Coaching Niches and Growth Opportunities Why home services and trades (plumbing, roofing, landscaping) are still AI-resistant. The importance of not falling for AI doomsday narratives. Nvidia CEO Jensen Huang's advice: The next millionaires will come from the trades, not tech. Media and Narrative Management How modern news manipulates via negative bias, recency, and doom scrolling. Using critical thinking to filter out noise and focus on what moves your "boat" forward. Real Use Cases for AI in Coaching Businesses Implementing chatbots, custom GPTs, automating messaging and FAQ systems. Training not just yourself, but your clients and their teams on leveraging AI for small business wins. The Truth About Wealth Creation The difference between net worth and income: why sustainable wealth is about recurring cash flow. The perils of being overly optimistic, believing your own noise, and unnecessary risk. Practical wealth-building advice: own assets that produce, avoid excessive debt, and play the long, boring game. Notable Quotes "Nothing about success feels successful while you're building it." — Karl Bryan "Define winning and commit all of you to it... Progress equals happiness." "Your messaging should be clear more than it is creative... Big words spare very poorly in advertising." "Robots will wash windows in New York long before they do in Wisconsin. Don't doom scroll and play out worst-case AI scenarios." "The greatest gift you can give your clients is expectations. Expect great results from them and for yourself." "The best way to get really wealthy is to live a long time… and the best way to go broke is to live a long time." "Money is a game of doubles. The most expensive habit you have is impressing people." Actionable Takeaways ✓ Define Success Early: Help clients (and yourself) nail down what "winning" looks like and track even small progress. ✓ Craft Clear Messaging: Edit marketing so that a child (or your average client!) immediately understands the offer—short, benefits-driven, and direct. ✓ Celebrate Milestones: Affirm every achievement—big or small—so clients see and feel the momentum. ✓ Don't Fear AI—Leverage It: Identify sectors that are secure from automation and help clients maximize their strengths in those areas. ✓ Practice Critical Media Consumption: Cut out negative scrolling—focus on patterns, historical context, and your own progress, not sensational headlines. ✓ Build Wealth That Endures: Encourage recurring, reliable income streams (rental properties, business cashflow), not one-time "big wins" or speculative bets. ✓ Play the Long Game: Compounding, consistency, and patience win. Wealth comes from boring, repeatable behaviors, not hype. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Revolutionary coaching tool to demonstrate instant value and profitability for clients. AI Business Coaching Dojo 24/7 access to 21 specialized AI agents for practicing business coaching skills at scale. Book: 1929: The Year of the Great Crash (A must-read for understanding market cycles and financial history.) Business Insider Reference to trends and statistics around AI, trade jobs, and the future of millionaire creation. Networking Groups: BNI, local chambers of commerce—the key to client acquisition remains real-world relationship-building. If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and take tangible steps toward lasting wealth and client growth. Visit Focused.com for more information on the Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at https://go.focused.com/profit-acceleration 👉 Karl Bryan helps business coaches get clients. Period. For more magic on how you can grow a coaching business by attracting small business owners, filling local live events, and closing more high-end coaching clients... go to https://go.focused.com/profit-acceleration 👇 For a free subscription to my magazine The Six-Figure Coach go to  https://thesixfigurecoach.com/get-it 🔥 Be sure to subscribe, rate, and share the show https://podcasts.apple.com/us/podcast/id1477099279 🚀 Karl Bryan, Creator of Profit Acceleration Software™ His goal is straightforward… to help coaches and consultants get more clients. Get a demo of Profit Acceleration Software™ at https://go.focused.com/profit-acceleration

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• BCS 319 - Flywheels, Lifestyle, and Learning: The Ultimate Guide to Sustainable Coaching Success

  In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into powerful mindsets, flywheel business models, and unconventional strategies for signing and retaining high-end coaching clients. With Road Dog absent, Karl answers key audience questions and shares proven tactics from his own journey building a multimillion-dollar coaching company. Expect candid insights on how to think like billionaire founders, radically improve event conversions, leverage networks, and help clients start simple, profitable businesses that resist disruption—even in the age of AI. Key Topics Covered Thinking Like Billionaire Founders Karl explores how leaders like Jensen Huang (Nvidia) and Jeff Bezos structure their approach to business with an urgent, "always 30 days from going out of business" mindset. He discusses the concept of moving fast, staying ferocious, and viewing every opportunity as a potential river to divert, rather than dam. Flywheel Business Models Karl breaks down why thinking in circles and building business flywheels is crucial. He maps out the flywheel for running live events as a coach: events → attendees → authority → conversions → referrals → (back to) events. The secret isn't just in hosting events—it's filling them, and leveraging every attendee for ongoing referrals and networking. Networking for High-End Clients The episode highlights how to "level up" networking by moving from BNI groups to chambers of commerce, golf clubs, yacht clubs, and exclusive industry organizations. Knowing where your ideal clients spend their time is key. Creation vs. Elevation in Coaching Karl shares why helping ordinary people start simple, franchisable businesses (rather than just elevating existing owners) yields massive rewards. He explains how to choose business types resistant to major competitors and even AI disruption. Buying Ideal Clients If starting over, Karl would buy ideal clients by offering irresistible deals, knowing that repeat business drives profit. He recommends a scaled pricing approach for new clients and gives examples ranging from free first-time services to $0.01 Big Mac campaigns that explode customer acquisition. Lifestyle Flywheel and Planning He discusses the flywheel for lifestyle and success: thoughts → actions → behaviors → lifestyle. Emphasizing that planning and foundational habits—like reading and continuous learning—drive outsized business results. The Power of Learning over Knowing Karl makes the case that continual learning, voracious reading, and careful book selection lead to compounding insights, better instincts, and faster business growth—far more than just the facts you can recite. Notable Quotes "We're always 30 days from going out of business." (Jensen Huang via Karl Bryan) "You don't want to collect stamps—you want to collect crowds." "Funny equals money. You don't have to be a stand-up comedian, just authentically yourself and get a little bit better each time." "You've got to train in private to perform in public. That's Tom Brady 101." "It's more important to learn than to know. Learning is the discipline that reshapes the patterns of your thinking." Actionable Takeaways Think in Flywheels, Not Straight Lines: Map out every client acquisition strategy as a repeatable cycle for compounding results—especially with events. Level Up Your Networking: Graduating from standard business groups to industry clubs and networks where your target clients really spend time boosts your odds of finding high-end prospects. Buy Ideal Clients: Don't be afraid to make offers that lose money up front if you have confidence in your recurring model and results. Scaled pricing creates authority and long-term wins. Serve before You Sell: Lead with value—whether through events, free problem-solving calls, or helpful resources. Authority and referrals flow from helping first. Help Clients Start Simple Businesses: Guide ordinary people to launch "franchisable" businesses they can master quickly—and which large competitors or AI are unlikely to disrupt. Keep Learning and Reading: Choose biographies and "letters to shareholders" from the greats. Focus on reshaping your thinking, not just memorizing facts. Resources Mentioned Profit Acceleration Software 2.0 (by Karl Bryan): Tools for coaches to help business owners boost profits without more marketing. Jumpstart 12: Karl's foundational operating system for small business owners. Classic Books: "How to Win Friends and Influence People", "Think and Grow Rich", "Amazon Letters to Shareholders" AI Solutions: Grok, Claude, Gemini, ChatGPT (referenced in the context of market disruption) Networking Groups: BNI, local chambers of commerce, golf/yacht/industry clubs Love the show? Subscribe, rate, and share Business Coaching Secrets! If you enjoyed this episode, share it with a fellow coach, subscribe for more actionable insights, and consider leaving a review. Ready to elevate your coaching business? Listen now and step up your results. Visit Focused.com for more information on Profit Acceleration Software™ and join the thriving community of elite coaches. Get a Profit Acceleration Software™ demo: https://go.focused.com/profit-acceleration 👉 Karl Bryan helps business coaches get clients. Period. For next-level strategies to attract business owners, fill local live events, and close more high-end coaching clients… Go to https://go.focused.com/profit-acceleration 👇 Get your free subscription to The Six-Figure Coach magazine: https://thesixfigurecoach.com/get-it 🔥 Be sure to subscribe, rate, and share the show: https://podcasts.apple.com/us/podcast/id1477099279 🚀 Karl Bryan, Creator of Profit Acceleration Software™ Karl Bryan gets clients for business coaches—period. Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™, Karl's mission is simple: help coaches and consultants get more clients. Get your demo now: https://go.focused.com/profit-acceleration

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• BCS 318 - Temperament Over Brilliance: Keys to Lasting Profit in Business Coaching

  Episode Summary On episode 318 of Business Coaching Secrets, hosts Karl Bryan and Rode Dog dive deep into the realities of building a thriving coaching business, from mindset and strategy to the nuts-and-bolts of profit growth. Karl discusses why listening to seasoned, successful entrepreneurs ("old and rich") is the ultimate shortcut, warns against the flashy social media gurus, and offers step-by-step frameworks for helping clients boost their profits—even with simple tweaks like raising prices or launching new services. This episode is packed with actionable ideas for coaches working with local businesses and offers critical advice for coaches struggling to transition from previous careers. Key Topics Covered Choosing Who to Listen To: "Old and Rich" vs. the New Gurus Karl argues most social media and "guru" advice is flashy but hollow, highlighting why the wisdom of long-term, successful entrepreneurs like Warren Buffett and Charlie Munger is far more valuable. He points out the pitfalls of following voices that are motivational but unproven, and underscores the importance of critical thinking in selecting mentors and sources. Mindset, Psychology, and Temperament for Struggling Coaches Rode Dog and Karl address coaches transitioning from successful careers who find themselves struggling—they explore mental gymnastics, the power of building a bigger/brighter future, managing psychology, and the necessity of consistent forward progress over time. Business Model Fundamentals: Profit, Pricing, and Retention The hosts unpack principles from Karl's operating system, like the impact of raising prices incrementally, controlling costs, and focusing relentlessly on profit rather than just revenues. They debunk the myth that scale equals success, spotlighting profit as the real domino for business stability. Additional Products and Services—Real-World Examples Karl walks through detailed examples—bakery, butcher, landscaping business, hair salon, gym—showing coaches how to help clients add offerings to increase repeat business and margins, using McDonald's cross-selling ("Do you want fries with that?") as a gold standard. Ideas range from day-old bread and foam rollers to personal training upsells, maintenance plans, and branded merchandise. Client Feedback and Creativity Rode Dog highlights the importance of simply asking customers what they want as a source for new ideas. They discuss why business owners miss these opportunities and how tapping into actual client preferences unlocks profitable new offerings. Compounding Progress and the Boring Path to Wealth Karl returns to the principle that consistent, incremental improvement (1% per day) compounds into massive long-term success. Temperament, discipline, and sticking to fundamentals—rather than chasing the next shiny object—lead to sustainable wealth and client impact. Notable Quotes "You want to listen to people who've been through the dot-com bubble, the 2008 crash, Covid… still standing. These are the autobiographies you want to be reading." – Karl Bryan "Old and rich, very, very rare. These are the types of people to be listening to… using your critical thinking skills." – Karl Bryan "The secret to having a better now is having a bigger, brighter future." – Karl Bryan "Profit is the domino that knocks over all the other dominoes." – Karl Bryan "You don't have a client or money problem, you have a refusal to help people before they pay you problem." – Karl Bryan "Success in business is incredibly boring… It's the fundamentals. Consistency and discipline over amazing skill and talent." – Karl Bryan Actionable Takeaways 1. Seek Wisdom, Not Hype: Follow and learn from seasoned, long-term entrepreneurs—not trendy social media personalities. 2. Build Your Psychology and Temperament: Focus on mindset; resilience and a future-oriented frame are critical for coaches struggling after prior successes. 3. Use Operating Systems and Compounding Returns: Adopt systems that drive incremental improvements (across pricing, cost control, product/service expansion) for clients—1% daily progress compounds powerfully over a year. 4. Help Clients Add or Upsell Products/Services: Leverage simple cross-sells, bundles, and maintenance/upgrades as repeat business and margin boosters. 5. Ask Clients for Feedback: Encourage your clients to solicit ideas directly from their customers—sometimes the most profitable additions are hiding in plain sight. 6. Remember: Progress Equals Happiness: Keep your clients (and yourself) moving forward consistently, celebrating incremental wins and compounding growth. Resources Mentioned Profit Acceleration Software™ Developed by Karl Bryan, this tool helps coaches quickly identify and quantify profit opportunities for any business. Annual Shareholder Letters Recommended reading: Warren Buffett's Berkshire Hathaway letters, Jeff Bezos's Amazon letters—for real-world business wisdom and strategy. Networking and Client Feedback Utilize BNI, chamber of commerce events, and ask direct client/customer surveys for idea generation. Focused.com Access Karl Bryan's coaching resources, pre-show emails, and a free subscription to The Six-Figure Coach magazine. Free subscription to The Six-Figure Coach Profit Acceleration Software™ demo Business Coaching Secrets Podcast If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review! See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Listen now and move closer to your goals. Visit Focused.com for more info and join our thriving community of coaches. 🔥 Karl Bryan: Helping Business Coaches Get Clients—Period. Progress equals happiness. Tune in next week for more Business Coaching Secrets with Karl Bryan and Rode Dog!

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• BCS 317 - Business Coaching in the Age of AI: Catching Opportunities

  In Episode 317 of Business Coaching Secrets, Karl Bryan and Rode Dog tackle how business coaches can create irresistible offers, leverage AI innovations without getting overwhelmed, and implement proven strategies to attract, convert, and retain high-paying clients. Karl shares actionable frameworks for offer creation, urgency, and scarcity—plus real-world examples from his Profit Acceleration Software development. The hosts explore practical, AI-resistant niche ideas for coaching and unpack systems for building a thriving practice that consistently secures clients who pay, stay, and refer. Key Topics Covered AI Trends and Coaching Opportunities Karl and Rode Dog discuss the rapid advances of AI, why adaptability and retraining are essential, and how coaches can help business owners thrive in resistant niches (like home services, pest control, or trades). Economic abundance vs. scarcity—Karl's "deserted island" story illustrates how shifting mindsets and roles when technology shakes up the market creates growth opportunities. Creating Compelling, High-Converting Offers Karl's mantra: "Change your offer, change your life." He details how one bold, clear offer launched his software company, and why standing on the shoulders of giants (studying elite competitors' offers) beats trial-and-error every time. Framing offers using urgency and scarcity: Practical tips for leveraging time-limited deals, limited availability, and exclusivity for maximum response. The power of regular promotions: Frank Kern's advice—"I make more offers, so I make more money"—serves as a playbook for coaching businesses. Offer Structures That Drive Action Scaling pricing for long-term value and easier closes: Start clients at lower rates and incrementally increase as results are delivered. Using guarantees, waiting lists, referral incentives, free samples, and inquiry-based marketing to get clients off the fence and making decisions. Real-World Business Lessons Why Starbucks' $1.85B stored gift card balance is a model for getting upfront cash and reducing client acquisition costs. Coaching isn't just about selling; it's about framing, follow-up, and delivering real value—before, during, and after the sale. Zen Moment and Philosophy Karl's "God provides food for birds but doesn't throw worms into the nest" parable—how success requires proactively seeking and earning opportunities, not waiting for handouts. Notable Quotes "Change your offer, change your life. You come up with a good offer, it can change everything." — Karl Bryan "You make more offers, you make more money." — Karl Bryan (quoting Frank Kern) "Careful who you're listening to. The AI folks aren't telling you about the horrific stuff... keep your critical thinking skills moving along." — Karl Bryan "God provides food for the birds, but he doesn't throw the worms into the nest." — Karl Bryan Actionable Takeaways Network, Learn, and Adapt: Regularly reach out to peers in competitive markets for offer ideas; don't reinvent the wheel. Stay ahead by following where the "puck is going." Retrain, reskill, and encourage clients to do likewise. Build Irresistible Offers: Frame offers with urgency (limited time) and scarcity (limited spots). Use inquiry-based marketing: free consultations, samples, or info sessions to boost conversion. Systematize Client Growth: Employ scaled/pricing models to start with a low commitment and scale up as trust and results build. Drive referrals by rewarding existing clients, and don't underestimate the value of simple "bring a friend" campaigns. Think Cash Flow First: Create cash-forward models (see Starbucks gift cards!) so money is in-hand before the product/service is delivered. Lead with Service, Not Selling: Deliver actual value before asking for payment. Use guarantees and risk-reversal, but don't get stuck discounting over true free value. Resources Mentioned Profit Acceleration Software™ Developed by Karl Bryan – demo available at: https://go.focused.com/profit-acceleration Books & Influences: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk Red Bull's guerrilla marketing tactics Insights from Frank Kern, Alex Hormozi Networking Groups: BNI (Business Network International) Local chambers of commerce Competitive market research (NYC, LA, Toronto, etc.) Six-Figure Coach Magazine Free subscription: https://thesixfigurecoach.com/get-it 🔥 Enjoyed this episode? Be sure to subscribe, rate, and share the show! 👉 Karl Bryan helps business coaches get clients. Period. For proven strategies to attract small business owners and close more high-end coaching clients, visit: https://go.focused.com/profit-acceleration 🚀 Join the Business Coaching Secrets community: Listen, learn, and elevate your coaching business every week. Podcast: Apple Podcasts Ready to transform your coaching practice? Don't wait! Book a demo of Profit Acceleration Software™, join live workshops, and start implementing these frameworks now. See you next week on Business Coaching Secrets!

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