Empire Flippers Podcast

• Affiliate Marketing Isn’t Dead: How Top Affiliates Are Still Cashing In With Niels Zee [Ep.189]

  Affiliate marketing is far from dead. In fact, it’s evolving faster than ever. While many have written it off as an outdated model, the smartest affiliates are quietly cashing in by adapting to shifts in algorithms, AI, and consumer behavior. In this week’s podcast, Greg sits down with Niels Zee, affiliate entrepreneur, author, and co-founder of Afframp. Niels breaks down what’s working in 2025 and how top affiliates continue to rack up big wins. Niels shares how the Google Helpful Content Update completely reshaped his entrepreneurial journey, pushing him to rethink strategies and embrace adaptability. He reveals why pivoting and staying flexible are the real superpowers for affiliates, and how to scale faster with tactics like negotiating above-market commission rates and using Google Ads to supercharge campaigns. We also dive into how to build long-term sustainability instead of chasing short-term wins, and how to evaluate offers that are actually worth promoting. Plus, Niels uncovers today’s most promising niches, explains why YouTube is becoming a must-use channel, and shares practical strategies for avoiding burnout in a high-pressure industry. Whether you’re new to affiliate marketing or a seasoned pro looking to sharpen your edge, this episode is packed with actionable advice to help you thrive in 2025. Topics Discussed in this episode: How the Helpful Content Update changed Niels' entrepreneurial journey (02:00) The importance of pivoting and flexibility for affiliates (06:30) Using Google Ads to boost your affiliate business (14:27) How to get above-market commission rates (19:31) What top affiliates are doing to keep succeeding (23:59) How to build longevity as an affiliate (26:11) Evaluating a good affiliate offer (29:35) The best verticals and niches to operate in (32:45) Using YouTube to boost your affiliate business (35:19) How to avoid burnout while scaling your business (46:33) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Afframp Niels site  Niels LinkedIn The Payout Mafia by James Dooley and Niels Zee Sit back, grab a coffee, and learn how to succeed as an affiliate in 2025 and beyond!

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• Why Personal Brands Suck [Ep.188]

  Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what’s keeping your business from scaling, or worse, from selling? In this week’s podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it’s not always the golden ticket people make it out to be. We break down Alex Hormozi’s personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn’t mean personal brands have no place. As Greg points out, they’re valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company’s success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

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• Why Business Buyers are Acquiring Marketing Agencies [Ep.187]

  For years, many agency owners mistakenly believed that marketing agencies couldn’t be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies. In this episode, Greg Elfrink explains why he thinks we’re in the golden age of marketing agencies. He dives into why buyers are actively hunting agencies to grow their portfolios, highlighting everything from recurring revenue models to the skyrocketing importance of digital marketing across industries. Of course, no conversation about agencies in 2025 is complete without discussing AI. Greg addresses the big question: Will AI kill agencies, or will it become a tool that accelerates their growth? He also shares why agencies may be entering a profit renaissance, with more opportunities than ever to scale and succeed.But it’s not all smooth sailing. Greg also breaks down the three main reasons why agencies struggle to sell and what founders can do to fix them. If you’ve ever wondered whether your agency has real exit potential, or if you’re curious why investors are piling into this space, this episode is packed with insights you won’t want to miss. Topics Discussed in this episode: Busting the myth that marketing agencies cannot be sold (01:30) Why buyers are hungry for marketing agencies (04:35) Will AI kill agencies? (09:25) The marketing agency profit renaissance (15:25) The 3 main reasons why agencies don’t sell (26:46) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Episode 185 - Amos Bar Joseph’s AI system Sit back, grab a coffee, and learn why marketing agencies are becoming the hottest businesses on the market!

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• Digital Investor Show interview - How to Buy Online Businesses in 2025 with Greg Elfrink

  Note: In this episode, Greg is interviewed by Matt and Liz Raad for the Digital Investor Show podcast. We’re sharing the interview here so that you don’t miss out on the useful M&A insights that Greg shares.Enjoy! Here’s why 2025 is Creating Unprecedented Opportunities for Online Business Buyers… Where are the biggest opportunities in buying and selling online businesses right now? In this interview, Matt sits down with Greg Elfrink, head of marketing at Empire Flippers who’s helped create over 100 millionaires, to share what’s working, what’s changed, and how to buy profitable online businesses in 2025.Greg reveals million-dollar lessons, stories, and actionable strategies for both beginners and experienced website investors. If you want to hear how to buy smart with Empire Flippers, listen to this episode. You Will Learn: How the current market reality is presenting online investors with hidden opportunities. How strategic buyers can negotiate deals in today’s market. How to renovate & improve monetisation from traditional affiliate sites. Why it’s important to diversify your online business traffic. Where to buy and sell smaller online businesses safely. What your next steps are for investing in today’s market. Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Original Digital Investors podcast eBusiness Institute Sit back, grab a coffee, and learn new ways to grow your wealth and income with online assets.

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• Turn Content into Conversions with Social Commerce and Video Marketing With Eitan Koter [Ep.186]

  Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today’s context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience’s buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan’s background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan’s Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI’s you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

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