Empire Flippers Podcast

• Perfecting Performance Optimization: Scale Smarter, Sell Faster With Sabir Semerkant [The Opportunity Ep.177]

  Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That’s where eCommerce growth expert Sabir Semerkant comes in. With 25 years of experience and over $1 billion in incremental sales under his belt, Sabir knows exactly where businesses are leaving money on the table. He uses that experience to help other businesses grow through his growth mastermind curse, Growth By Sabir.In this episode, Sabir walks us through the often-overlooked opportunities that can be unlocked through performance optimization. He explains the power of consistency and compound growth, showing how a simple 1% boost in key metrics each day can lead to almost 37x growth over a year. Much of this growth can be accessed from within your business, by using the resources and data already at your disposal. Sabir explains, “You don't see librarians driving Lamborghinis. They have access to all the knowledge in the library, but they're not using it. Many entrepreneurs are the same. They have data all over the place, scattered in Shopify, Google Analytics, Klaviyo, Google ads, Meta ads, etc. But they don’t  use that data to help them grow their business.” If you’re ready to scale smarter, not harder, this episode is packed with game-changing insights. Don’t miss it! Topics Discussed in this episode: From computer scientist to eCommerce veteran (02:18) The compounding power of just 1% growth every day (14:48) The importance of performance optimization (19:57) What is a good ROAS for an eCommerce company? (29:38) Direct response marketing is a powerful tool that is often overlooked (36:09) The dangers of offering too many discounts to your customers (44:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth by Sabir (special offer) GT Metrix Sit back, grab a coffee, and learn the power of performance optimization!

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• Why Personal Brands Aren't as Good as You Think [The Opportunity Ep.176]

  Many people talk about personal branding like it’s the golden ticket to success. But is it really the best way to grow a business?  There’s no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here’s the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don’t want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it’s worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you’ve been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

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• Why AI Startups Fail, And How to Succeed [The Opportunity Ep.175]

  Is the AI boom just another bubble waiting to burst, or is it the start of a power wave of business opportunities? Well, that depends on how sustainable AI-driven businesses are in the long run.In this episode, Greg dives into the realities of AI-driven businesses—covering what makes them valuable, the risks buyers should watch out for, and whether AI businesses have long-term staying power. Greg explores how AI is being used in eCommerce, marketing agencies, and SaaS, and why some models succeed while others struggle. With rapid advancements, AI businesses can scale quickly, but they also face challenges like dependence on third-party technology, evolving regulations, and increasing competition.Thinking about selling your AI business? We cover what buyers are actually looking for—like strong recurring revenue and proprietary data. And if you’re considering buying an AI business, Greg shares tips on how to spot real opportunities and avoid risky deals. Whether you’re an entrepreneur, investor, or just curious about the AI boom, this episode is packed with insights to help you make smart decisions. Topics Discussed in this episode: The AI business boom & overheating market (01:26) The risk of AI business obsolescence (02:46) The best strategy: build fast & sell fast (05:46) The reality of selling AI businesses (09:16) eCommerce and AI media companies as a safer business model (12:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, and grab a coffee as we discuss the opportunities and pitfalls of the AI boom.

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• From Side Hustle to Biggest Systainer Supplier in the U.S. with Tim Swieter [The Opportunity Ep.174]

  Great entrepreneurs don’t just wait for opportunities, they create them. That’s exactly what Tim Swieter did. It all started when Tim was searching for storage containers for his home workshop. He quickly realized that the Systainer market in the U.S. had a major gap. Instead of just moving on, he saw an opportunity. So, he reached out to the international owners of Systainer with a proposition - he wanted to become their U.S. distributor. Fast-forward a few years, and what started as a side hustle turned into the largest Systainer distribution business in the country. Then came the ultimate full-circle moment: Tim sold the business back to Systainer’s owners, walking away with a lucrative payday and a wealth of experience. In this episode, Tim shares the inside story—how he identified an overlooked niche, built brand recognition and trust, and scaled his business. He also opens up about the challenges of selling, the unexpected hurdles he faced, and what it’s really like to stay involved as a consultant post-acquisition. According to Tim, “If you're going to consult, you have to set boundaries and clearly outline the scope of your work. You also need to know that you really want to work with that team. If those things don't exist, you either need to really cut back on the consulting or not do it at all.” Whether you're looking to sell your business or searching for inspiration on how to build one, this episode is packed with insights you won’t want to miss. Topics Discussed in this episode: From building theme park rollercoasters to running an eCommerce business  (02:08) The challenges Tim faced launching and growing his business (10:36) The marketing strategies Tim used to build trust and brand recognition (13:00) Balancing B2B vs B2C customers (20:35) How Tim became the biggest Systainer supplier in the US (23:08) How Tim ended up selling his Systainer business (27:39) Calculating a valuation for the business (32:27) The timeline of the sale - it’s always longer than you think (38:17) Tim’s new post-acquisition consulting role (40:22) Tim’s work in the SaaS world and the opportunities he found in that industry (47:12) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Tim’s LinkedIn Systainer.store Swieter.net Pipedream Retool Sit back, grab a coffee, and learn how this entrepreneur identified a gap in the market and used it to his advantage!

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• Scaling a Freelancer Platform: Solving the Double-Sided Marketplace Problem with Chris M. Walker [Ep.173]

  Marketplaces are notoriously hard businesses to run and build. We would know.Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart.Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he’s learned how to make both sides of the equation work in harmony. In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he’s made, and the strategies that helped Legiit become a trusted platform for freelancers.One of the biggest takeaways? The power of company culture. Scaling a business means founders can’t do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you’re not in the room. He prioritizes culture to make sure his team is not just working but thriving. If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won’t want to miss this conversation. Tune in to the full episode to learn more! Topics Discussed in this episode: Chris’s origins story and how he ended up creating Legiit (02:38) Dealing with the double-sided marketplace problem (07:09) How Chris attracts customers to Legiit (09:39) Using courses as a loss-leader product (13:58) Chris breaks down Legiit’s marketing funnel (16:03) Chris’s experience at the India SEO conference and the power of conferences (21:03) How Chris structures and manages his team (27:52) Chris’s advice for managing remote teams (32:09) How freelancers can get clients and how to adjust to a larger client base (36:35) Chris’s thoughts on the impact of AI and the future of SEO (44:06) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Legiit Chris’s Facebook Chris’s YouTube Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

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