If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!
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How to Build a Business Buyers Want With Mark Osborne [Ep.193]
Your revenue may be rising… but your business value might not be. And for founders planning an exit, that's the only number that matters. In this week's podcast, Greg is joined by Mark Osborne, author of Are Your Leads Killing Your Business? and one of the only Certified Exit Planning Advisors focused specifically on sales and marketing. Mark breaks down the most common exit-planning mistakes founders make long before they think about selling. We dive into why sales, marketing, and customer success shouldn't operate as silos, but as a single value-building engine, plus the quickest operational "wins" founders can implement to free up resources and accelerate growth.Mark also outlines the key systems buyers care about most, and reveals the crucial difference between chasing more revenue and building true enterprise value. If you're planning an exit or want to build a business worth more tomorrow than it is today, this episode is essential listening. Topics Discussed in this episode: Mark's background - From managing unknown bands to helping businesses grow (02:13) How to choose the right software to aid your growth (07:32) Most common exit planning mistakes entrepreneurs make (10:40) Combining sales, marketing, and customer success(20:15) Big wins that free up resources to focus on growth (28:02) Key systems founders should focus on when exit planning (30:42) The difference between growing revenue vs growing business value (36:25) Are your leads killing your business? (40:40) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Free copy of Are Your Leads Killing Your Business? Mark's LinkedIn Sit back, grab a coffee, and learn how to transform your business into an asset that buyers will fight over.
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The Art of Post Acquisition Growth [Ep.192]
What you do after buying a business determines whether it becomes a winner or a money pit.The best way to ensure success? Copy what private equity does. After all, they're the most experienced post-acquisition growth specialists in the business. In our latest podcast episode, Greg explores the PE strategies that turn acquisitions into scalable, profitable ventures. Greg starts with the golden rule: stabilize cash flow before making any big moves. Once the foundation is solid, you can dive into creating leverage through efficiency and eliminating redundancies across departments. This ensures every part of the business is running lean and smart. Pricing is another critical lever. Greg explains how testing price elasticity and optimizing pricing strategies can unlock hidden revenue potential. He also guides listeners through operational deep dives to remove bloat and streamline processes, helping business owners maximize profitability. Of course, no growth plan works without clear financial control. Greg explains how truly understanding your numbers sets the stage for smarter decisions and faster scaling. And for those ready to push further, he explores inorganic growth opportunities like strategic partnerships and bolt-on acquisitions. Whether you've just closed your first deal or your fiftieth, this episode is packed with actionable insights to help you turn your acquisition into a powerhouse business. Topics Discussed in this episode: Why you should take a private equity approach to post-acquisition growth (03:19) Stabilize the cash flow before making any big changes (06:05) Build leverage through efficiency (06:58) Redundancy elimination across different departments (08:32) Pricing Optimization and testing price elasticity (16:14) Doing an operational deep dive to remove bloat (23:29) Getting a good grip on the business's financials (29:00) Look for inorganic growth opportunities (32:37) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to turn any acquisition into a sustainable growth machine.
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The Seller's Guide to Due Diligence: Myths, Mistakes, and Smarter Exits With Ahmed Raza [Ep.191]
If you're thinking about selling your online business, there's one part of the process that can make or break your deal: due diligence. Many sellers underestimate how important it is, and how much control they actually have over the process. In this week's podcast episode, Greg sits down with Ahmed Raza, founder of Rapid Diligence, to unpack the realities of due diligence and how sellers can prepare to maximize their exit. Ahmed starts by breaking down what due diligence really is and the steps sellers should take long before they go to market. He explains which diligence requests sellers can push back on, and the most common due diligence myths and misconceptions. Ahmed shares how buyer habits have evolved over the past few years and how, in some cases, due diligence can actually help sellers negotiate a higher sale price. We also dive into due diligence success rates, negotiation strategies when diligence turns tricky, and the typical timeline sellers should expect as their business works its way through the due diligence process. If you're planning an exit, this episode will help you avoid costly surprises, protect your leverage, and position your business for a smoother, more profitable sale. Topics Discussed in this episode: What is due diligence, and how sellers should prepare for it (03:53) How due diligence changes over different business models (11:16) Analyzing key man risk and team diligence (17:33) Due diligence requests that sellers can push back on (26:14) Biggest due diligence myths and misconceptions (29:17) How buyer habits have changed over the last few years (34:26) When due diligence can help you sell your business for more (39:08) Due diligence success rates (41:50) How to negotiate better deals and work around due diligence issues (46:07) How long the due diligence process takes on average (49:21) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Rapid Diligence Sit back, grab a coffee, and get the insider's perspective on what really happens during due diligence.
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The Future of Digital Business: AI, Faceless YouTube, & Millionaire Exits
Note: In this episode, Greg is interviewed on the SirLinksalot's SEO Podcast. We're sharing the interview here so that you don't miss out on the useful M&A insights that Greg shares. Greg returns to the SirLinksalot's SEO Podcast to share his insights from selling over 2,400 businesses and playing a part in turning 90 people into millionaires. Few people have a front-row seat to the changing landscape of online business like he does. In this episode, Greg dives into what really makes an online business sellable today, drawing from years of experience watching deals happen behind the scenes. They also explore the booming trend of faceless YouTube channels, why they're exploding in popularity, and how creators are building entire empires without ever showing their faces. Of course, no conversation about the future of digital business would be complete without AI. Greg shares his perspective on how artificial intelligence is transforming the way entrepreneurs operate, scale, and exit their businesses in a rapidly evolving digital economy. Whether you're building, buying, or just curious about the future of online business, this is an episode you don't want to miss. Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter SirLinksalot's SEO Podcast Sit back, grab a coffee, and enjoy this episode!
Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
Brasil