OFFBounds Retail

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When Ricardo Larroude first joined OFFBounds, Larroudé was producing just 300 pairs of shoes a day. Today, the company manufactures more than 2,000 pairs daily, employs 700 people, and has become one of the fastest-growing vertically integrated footwear brands in the market. In this conversation, Ricardo shares how tariffs, rapid growth, and operational complexity pushed him to rethink how he runs the business and why he decided to personally dive into AI instead of delegating it to his technology team.
The result was more than automation. Ricardo built an AI-powered operating system that connects data, teams, and decision-making across the company. From improving website conversion rates to eliminating process bottlenecks and redefining how leaders should approach technology, this episode explores why the future belongs to executives who are willing to learn, experiment, and build. If you're a retail, commerce, or business leader trying to understand what AI actually means beyond the headlines, this conversation offers a practical look at what happens when a CEO gets hands-on.

When ChatGPT launched, most retailers focused on chatbots and customer service. Today, the conversation is much bigger. AI agents are beginning to influence how consumers discover products, compare options, and make purchasing decisions. In this episode of OFFBounds, Paula Macaggi sits down with retail strategist Brandon Rael to explore how agentic commerce is reshaping the customer journey and what retailers need to do to prepare for a future where shopping may start with an AI agent rather than a search engine or brand website.
Together, they discuss why so many companies struggle to move AI initiatives beyond pilot programs, the importance of data and modern technology architectures, and how retailers can balance innovation with operational realities. They also examine the opportunities and risks of AI-powered shopping, the future of personalization, and why physical stores remain a critical part of the commerce ecosystem. If you're trying to understand where retail is heading next, this conversation offers a practical look at one of the most important shifts happening in commerce today.

Retail is entering a new era where technology is becoming invisible and human connection is becoming more valuable than ever. In this solo episode of OFFBounds, Paula Macaggi breaks down five major trends shaping retail in 2026 based on conversations with some of the world’s leading retail executives. From AI-powered commerce and visual search to the rise of membership models and the transformation of physical stores into emotional destinations, this episode explores how consumer behavior is evolving and what operators need to understand next.
Drawing on insights from brands and leaders across the US, Europe, China, and Australia, Paula explains why AI is becoming infrastructure instead of just another feature and why the retailers winning in this next phase will be the ones investing deeply in people, community, and experience. If you want deeper analysis, executive signals, and actionable retail intelligence, subscribe to OFFBounds Intelligence and stay ahead of the trends shaping the future of commerce.

Check our new website: OFFBounds.tv
What does a media company built for the AI era actually look like? In this special solo episode of OFFBounds, Paula Macaggi shares how OFFBounds evolved from a retail podcast into an AI-powered media company built with humans and agents working together. After 117 episodes and conversations with executives from more than 30 countries, OFFBounds launched OFFBounds Intelligence, a retail intelligence platform designed to help operators surface the signals, trends, and strategic insights that actually matter. Paula breaks down the thinking behind the platform, the rise of agentic AI, and why the future of business will belong to professionals who learn how to work alongside AI agents instead of competing against them.
The episode also explores real-world examples of AI already transforming retail operations and commerce in 2026. From autonomous stores and AI-run workflows to practical use cases inside companies like The Vitamin Shoppe and Tecovas, Paula explains how operators are using AI to improve customer experience, inventory management, speed of execution, and decision-making. She also takes listeners inside the OFFBounds Intelligence editorial pipeline, revealing how a network of AI agents helps monitor retail news, identify market patterns, and generate operator-focused stories every single day.
Mentioned in this episode: 
ShiSh's report about his AI store
The Coming Wave by Mustafa Suleyman 
Business Insider on AI Retail Store
AI Café in Stockholm

In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industry and multiple CEO roles behind him, Nigel shares how he approached a company that had lost direction post-COVID, facing overstock, cash pressure, and declining performance. Instead of overcomplicating the strategy, he focused on people, clarity, and a simple vision that the entire organization could align behind.
The conversation goes beyond the numbers and into the realities of execution. Nigel explains how to diagnose a business from the inside out, why most transformations fail in the early stages, and how customer experience becomes a true differentiator when done right. From retraining store teams to reduce customer intimidation to building a one-stop shop model supported by services and technology, this episode offers practical insights for retail leaders navigating growth, change, or turnaround situations.