OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in th...
Vista Alegre's CDO, Carla Graça: "If brands don’t take advantage of AI, they will be left behind"
AD: Shoptalk EuropeHow does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now! 🚀Subscribe to our NewsletterFollow us on LinkedIn
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55. Retail Trends 2025: A NRF Recap
AD: Shoptalk EuropeNRF 2025 wrapped up a few weeks ago, this year’s key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster real-world communities, and the growing demand for ultra-fast delivery. With so much change happening in retail, the question is: Are brands ready? Tune in for the biggest takeaways from retail’s most important event.Learn more about RFID with NedapBest Unified Commerce Platform? New Black :)All the data and sources are in our newsletter. Don't forget to subscribe: https://offbounds.substack.com
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54. Dyson's Global Head of Product, Stuart Frelick: "Not making a decision is the worst thing you can do"
AD: Shoptalk EuropeIn this episode of OFFBounds, I chat with Stuart Frelick, Dyson’s Global Head of Product, about the ambitious retail transformation that’s redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We explore the importance of bold leadership, the surprising ways Dyson’s passionate community influences product development, and what’s next for the brand—from Stuart's wishes for loyalty programs to future-focused technology. This conversation is full of real-world insights for anyone interested in retail, innovation, and driving change.Make sure you subscribe to our newsletter.
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53. Former Nike, Greg Merrill: “You can’t cut your way to growth. Companies that thrive invest in building what’s next.”
AD: Shoptalk EuropeThis week I’m joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today’s fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn’t just about technology—it’s about people, strategy, and building a culture that thrives on adaptation. This episode is packed with actionable insights you won’t want to miss.
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52. The Retail Events You Should Attend This Year
AD: Shoptalk EuropeIn this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I’ve got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.Subscribe to our newsletterOur take on NRF APAC 2024 and VTEX Day.
OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.