Google Veo 3 is here and we're DOOMED...or are we? + B2G Power Plays with Megan Battaglia
In this episode of Spiraling Up, the team dives into the implications of Google's new AI product, Veo 3, which can generate highly realistic video content from text prompts. What impact will this have on marketing? On humanity? Then, the hosts welcome Megan Battaglia, VP of Marketing at ThunderCat Technology, for a game of 'B2G Power Plays.' Megan shares valuable insights on building a government-focused marketing strategy, leveraging vendor partnerships, and ensuring event success. Don't miss this engaging discussion on the future of marketing in the B2G space!00:00 Introduction05:31 Pivotal Story: Google Veo 3 16:50 Introducing Megan Battaglia19:13 Power Play 1: Going from Solo Marketer to Small Team32:35 Power Play 2: Impact of Administration Changes on Marketing39:13 Power Play 3: Running a Successful Charity Golf Tournament52:03 Ultimate Power Play: Mission Focus Mindset53:33 OutroConnect with Megan on LinkedIn: https://www.linkedin.com/in/meganbattaglia/Learn more about ThunderCat: https://www.thundercattech.com/
--------
54:39
--------
54:39
Fractional EVERYTHING + Business Operations ‘Blind Rankings’ Game with Jen Hamilton
In this episode of Spiraling Up, the Hinge team dives into the growing trend of fractional executives in professional services. Austin, Mary-Blanche, and Joe are joined by Jen Hamilton, a fractional COO and mentor to COOs, to play a game of “Blind Rankings” in a fun exploration of on-demand work in various aspects of business operations.
--------
59:10
--------
59:10
LIVE from the 2025 AAM Summit: Pivotal Stories in Accounting Marketing
Download the 2025 Marketing Budget Benchmark Study Executive Summary: https://accountingmarketing.org/category/surveys-studies-research-and-more/In this special in-person episode of Spiraling Up, the team attended the 2025 AAM Summit in Phoenix, Arizona. During the event, marketing leaders, practitioners, and industry experts joined the show to share their ‘pivotal stories’ from the event—key learnings, takeaways, and overall impressions. Many common themes bubbled up, like how to build marketing budgets, fostering trust among teams, SEO strategies, and of course, artificial intelligence (AI). Recorded live on the showroom floor, this episode offers a window into one of the accounting industry’s key events.
--------
45:57
--------
45:57
Is SEO Dead? + Marketing Superlative Awards
Download the 2025 High Growth Study Executive Summary:www.hingemarketing.com/highgrowthIn this episode of Spiraling Up, we tackle the ever-persistent question: Is SEO dead? Join Austin, Joe, and Mary-Blanche as they dive into fascinating new data from SparkToro (@SparkToro ) highlighting Google's dominance and the relevance of SEO best practices. The team also hands out special marketing superlatives, recognizing companies excelling in thought leadership, talent acquisition, past performance, and more. In this episode, you'll hear:Is SEO dead? (enough with this nonsense)The Black Hole AwardThe Talent Magnet AwardThe Acquisition Amplification AwardThe People Powered Firm AwardLegacy of Excellence Award
--------
54:19
--------
54:19
Buy or Sell: Do Billable Hours Sabotage Marketing? with Becca Johns
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowthIn this episode of Spiraling Up, the Hinge team discusses the complexities of time tracking in professional services, debating its benefits and drawbacks. Then, Becca Johns, an expert in accounting marketing, joins the show to play ‘Buy or Sell?’ where she shares insights on the challenges and potential of marketing in the accounting industry. The conversation touches on marketing strategies, ROI, risk aversion, the impact of marketing on M&A, and the importance of building personal brands.
Sobre Spiraling Up — Marketing For Professional Services
Tired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing.A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners. Whether you’re spearheading marketing and business development efforts or building your expertise in the field, this podcast is your go-to resource for actionable insights and real-world advice with a fun twist!Hosted by Austin McNair, Joe Pope, and Mary-Blanche Kraemer.Join us as we spiral up with the brightest minds in professional services marketing. Get ready to laugh, learn, and level up your marketing game! Subscribe Today.
Brasil