#110 - Beginner’s Guide to Amazon Marketing Cloud AMC for Amazon Sellers
Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers.In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing.Watch the step by step walkthrough that takes you from access to action.Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase. Extend Time to Conversion insights as about 50 percent of purchases happen within 30 minutes and many occur from day 1 to day 30. Compare new to brand and repeat buyers, then blend Sponsored Products with DSP to see the full journey. Build NTB audiences for Sponsored Brands and Sponsored Products. Use Amazon Retail Purchases and Brand Store Insights. Apply query templates, paste table schemas, and export clean results without breaking Excel. You leave with ready to run audiences, smarter retargeting windows, and reporting you can ship today. This Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers gives you everything to start.🔗 Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn🎙️Follow That Amazon Ads Podcast:LinkedInSpotifyYouTube🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
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#109 - Amazon PPC Stats: Prime Day 2025 vs 2024
Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.Tariffs, inflation, stockouts—nothing is off-limits.Stick around for actionable bid-timing tips before October Prime Day hits.Drop your own Prime Day stats in the comments and let's geek out together!🔗 Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn🎙️Follow That Amazon Ads Podcast:LinkedInSpotifyYouTube🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
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#108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords
N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?If you're struggling to lower ACOS or control wasted spend, this episode is for you!Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!
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#107 - Why Placement ACoS Doesn't Matter on Amazon PPC
#whyplacementacosdoesntmatter #amazonppc #amazonadsWhy Placement ACoS Doesn't Matter on Amazon PPC?This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.We break down why keyword bids, not placement adjustments, truly control your cost and performance.Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.Stop making the mistake of optimizing for outdated ACoS targets.Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.Like, Subscribe and let's Transform your campaigns!🔗 Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn🎙️Follow That Amazon Ads Podcast:LinkedInSpotifyYouTube🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
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#106 - 5 Steps To Auditing Your DSP Account
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels). Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.🔗 Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn🎙️Follow That Amazon Ads Podcast:LinkedInSpotifyYouTube🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
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We're here to teach you the latter.
We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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