In today’s episode, Brian Walsh joins Rachel to discuss building rapport with prospective customers. Brian covers the true meaning of rapport and how it applies to client conversations, as well as the right mindset for sellers to take into their early conversations with prospects, the importance of active listening as a way to gain trust, and determining the right time to deploy tactics such as storytelling and sharing case studies.Here are some additional resources:Get MEDDICC Certified on Ascender!Building Rapport Through Virtual Channels | Ascender CourseActive Listening | Ascender CourseKey Tips to Help You Have Better Sales Conversations | Ascender ArticleKey Things to Practice Before Your Next Sales Conversation | Ascender ArticleThree Ways to Make Sure You’re Focused on Business Conversations | Ascender ArticleFinish Strong in Your Sales Conversations | Ascender VideoVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparison
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18:42
Aligning with Corporate Initiatives
Enjoy this replay of a great episode with John Kaplan. When selling a solution, you want to align with wide-ranging corporate initiatives and not just departmental one-offs. Many reps struggle to not only identify, but also align with company-wide initiatives that buyers are navigating with inside of their organization. John Kaplan explains how to recognize a corporate buyer and align your business outcomes with their pain points and other business issues.Here are some additional resources:Three Common Sales Challenges and What to Do About Them How to Get Higher in Your Prospect's OrganizationCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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11:16
When AI Isn't Enough: Getting an Opportunity
A robust pipeline is key to maintaining a steady flow of prospects and keeping track of the progress of each toward closing. With the current proliferation of AI tools on the market, sellers are better equipped than ever to tailor their prospecting approach to the unique concerns of each individual lead. Still, regardless of the technology, the fundamentals remain unchanged. Today, John Kaplan joins Rachel to discuss the need for reps to grasp the foundational steps of pipeline generation first and foremost. He then describes how sellers can use AI as a means to refine and strengthen their approach.Here are some additional resources:Get MEDDICC Certified on Ascender!Ascender’s Prospecting Elite Selling™ CertificationWhen to Use Customer Case Studies in the Sales Process | Ascender ArticleFrom Features to Value: Shifting Your Sales Approach to Close Larger Deals | Ascender ArticleKey Tips to Help You Have Better Sales Conversations | Ascender ArticleAmplify Value Negotiation with AI | Ascender VideoBuilding Your Pipeline | Ascender VideoBuilding Up Your Referral Business | Ascender VideoBuilding a Rhythm Around Pipeline Generation | PodcastVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparison
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32:02
Prepping Others for Your Sales Calls
Enjoy this replay of a great episode with John Kaplan. Preparing for your deal is critical. Preparing others for your sales call has equal impacts on your success. If you want someone to join you on a call (product engineer, manager, etc.), you have to be able to provide them with fluency about the deal and clarity on their role in the conversation. John Kaplan covers what information you need to share and how help ensure those joining you are best prepared.Here are some additional resourcesHow to Ask for Help on Your Deals5 Things to Do Before Your Next Sales Conversationhttps://apple.co/3Fkf18LKey Things to Do After Every Sales Callhttps://apple.co/3DtcnvuCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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10:54
Building a Consensus in Your Prospect Accounts
When it comes to attaining a consensus in a customer account and achieving the crucial “Collective Yes”, the greater the numbers on your side, the higher your chances of success. Today, Antonella O’Day joins Rachel to discuss the need to expand the depth and breadth of your presence in customer accounts, applying a multi-threaded approach in order to achieve top-down organizational agreement on your solution.Here are some additional resources:Get MEDDICC Certified on Ascender!Achieving a Collective Yes | Ascender CourseNavigating the Political Landscape | Ascender CourseBuilding Rapport Through Virtual Channels | Ascender CourseThe Currency of Value | Ascender ArticleThe Importance of Multi-Threaded Selling | Ascender ArticleExpanding the Sales Conversation | PodcastTalking to Other Departments | PodcastStaying Tethered to Customers | PodcastVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparison
The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share. It’s presented by Force Management, a leader in building company alignment and equipping sales teams with the ability to execute growth strategies at the point of sale.We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, enterprise sales, and so much more.
Brasil