The Burnouts with Phoebe & Sophia

• How Playing DUMB Helped Paris Hilton Build a BILLION Dollar Empire

  Heiress, icon, mogul, mom—and the original influencer.In this episode of The Burnouts, Paris Hilton gets real with Phoebe and Sophia about turning a catchphrase into a global brand, the pain behind her activism, and why being underestimated was her greatest advantage.She opens up about creating the “dumb blonde” persona as a form of power, testifying before Congress as a survivor, and why she believes angel numbers (and small-town nerds) are the secret to everything. Plus: what it’s like running 30 businesses, parenting with purpose, and building 11:11 Media to bring it all together.This isn’t the Paris Hilton you think you know.Also: DJ paychecks, ADHD superpowers, and how to spot a fragile man. 🕯️✨ USE CODE "BURNOUTS15" FOR 15% OFF YOUR ORDER ON THE LIMITED-EDITION PHLUR X THE BURNOUTS CANDLE  ✨🕯️ 🔍 CHAPTERS1:45 – Inventing the “Paris Hilton” character5:00 – ADHD and the art of doing everything9:40 – Playing dumb, trademarking “That’s Hot”13:15 – From survivor to Capitol Hill18:00 – Why she’d never date a guy from LA20:45 – Paris' obsession with angel numbers24:00 – Advice for building a brand 🔗 FOLLOW USPhoebe GatesSophia KianniParis Hilton 🔥 FOLLOW THE BURNOUTSInstagramTikTokLinkedIn📲 Download the Phia app to start saving money: www.phia.comSubscribe to The Burnouts for bold, raw interviews with the thinkers, athletes, and founders redefining ambition. Hosted by Phoebe Gates and Sophia Kianni—former Stanford roommates turned startup co-founders—each episode dives into the unpolished truths of building a life and career that matters. This isn’t another founder podcast. It’s what building something in your 20s actually sounds like—unfiltered, in-progress, and a little bit chaotic.

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• The Marketing Hacks That Got Us 200K Downloads and Kris Jenner’s Investment

  200,000 downloads. A tagline that finally made people “get it.” And a few hard lessons along the way.In this episode of The Burnouts, co-founders Phoebe Gates and Sophia Kianni unpack the marketing experiments that helped Phia find traction—from trial reels and creator guides to AI-generated scripts and TikTok reach campaigns. They share what worked, what didn’t, and what they’re still learning about building a brand from scratch.They also talk about the power of a clear metaphor (“Google Flights for fashion”), the pressure of launching on the same day as a major podcast appearance, and why community has been their most valuable asset.Also: how Kris Jenner got involved...📲 Download the Phia app to start saving money: www.phia.com🕯️✨ USE CODE "BURNOUTS15" FOR 15% OFF YOUR ORDER ON THE LIMITED-EDITION PHLUR X THE BURNOUTS CANDLE → https://go.shopmy.us/p-18806798 ✨🕯🔍 CHAPTERS2:00 – Launching Phia the same day as Call Her Daddy6:20 – Trial Reels: our low-cost growth engine8:45 – Our best-performing hook11:15 – TikTok flops, LinkedIn wins, and why Substack matters13:10 – The hack to community-building15:00 – How we use AI to write scripts that work17:30 – The SEO agency mistake we won’t make again19:10 – The "special sauce" in a marketing hire🔗 FOLLOW USPhoebe GatesSophia Kianni🔥 FOLLOW THE BURNOUTSInstagramTikTokLinkedInSubscribe to The Burnouts for exclusive conversations with today’s top founders and culture-shaping entrepreneurs. Hosted by former Stanford roommates turned startup co-founders, Phoebe Gates and Sophia Kianni, this isn’t just another founder podcast—it’s untold conversations and the unfiltered reality of what it takes to build your dream career in your 20s.Guests include Paris Hilton, Chelsea Handler, Kris Jenner, Karlie Kloss, and more visionaries defining the brands—and blueprints—of our time. Whether you’re dreaming big or building now, these are the conversations that will show you how it’s done (and what no one else tells you).🔔 Subscribe now to get the blueprint for building your dream career

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• Meet the Stanford genius who modeled for Victoria’s Secret and won Olympic gold (ft. Eileen Gu)

  Olympic gold, Ivy League brains, supermodel looks—and still figuring it out.In this episode of The Burnouts, Olympic gold medalist, model, and Stanford student Eileen Gu joins Phoebe and Sophia for an unfiltered conversation about ambition, identity, and what happens after you’ve seemingly “made it.”Eileen opens up about her post-Olympic burnout, learning to sit with stillness after injury, and the pressure of being young, female, and hyper-visible on the world stage. From negotiating brand deals at 13 to being grilled about geopolitics at 18, she reflects on the emotional toll of public scrutiny—and the freedom of learning to define success on her own terms.She also shares how fashion gave her a new language for femininity, what solo travel taught her about self-worth, and why she’ll never apologize for being “the nerd who does everyone’s homework.” Also: the difference between a high-quality man and a fragile ego.  🕯️✨ USE CODE "BURNOUTS15" FOR 15% OFF YOUR ORDER ON OUR LIMITED-EDITION PHLUR X THE BURNOUTS CANDLE ✨🕯️  CHAPTERS2:10 – Post-Olympic depression is real4:45 – How she accidentally went pro6:55 – Negotiating for yourself, even if you're scared10:40 – Walking Victoria’s Secret and staying true to your values13:15 – Becoming a cultural bridge—not picking a side17:35 – Why smart women scare fragile men26:00 – Glorifying suffering is not a flex28:55 – Nerd alert: physics made her a better skier35:40 – Injury, identity, and learning to rest FOLLOW USPhoebe GatesSophia KianniEileen Gu FOLLOW THE BURNOUTSInstagram TikTokLinkedIn 📲 Download the Phia app to start saving money: www.phia.com Subscribe to The Burnouts for bold, raw interviews with the thinkers, athletes, and founders redefining ambition. Hosted by Phoebe Gates and Sophia Kianni—former Stanford roommates turned startup co-founders—each episode dives into the unpolished truths of building a life and career that matters. This isn’t another founder podcast. It’s what building something in your 20s actually sounds like—unfiltered, in-progress, and a little bit chaotic.

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• Why Women Are Secretly Better at Money According to an Ex-Wall Street Trader

  What if your side hustle made you a millionaire—and taught millions of women how to become one too?In this episode of The Burnouts, Vivian Tu (@Your.RichBFF) joins Phoebe and Sophia to unpack the story behind her Wall Street-to-TikTok glow-up, the money myths that hold women back, and how she’s rewriting financial literacy for a new generation.Vivian opens up about surviving workplace racism, being your office’s unofficial 401(k) whisperer, and building a media empire that started with one viral video—and became a New York Times bestselling book, a chart-topping podcast, and a full-time career.She also shares the real talk behind her relationship: who paid more rent, how German cockroaches accidentally fast-tracked her move-in, and why every couple should go on “dessert walks.”Also: the genius trick to automating your savings without even thinking about it.❤️✨ USE CODE "BURNOUTS15" FOR 15% OFF YOUR ORDER ON THE LIMITED-EDITION PHLUR X THE BURNOUTS CANDLE  ✨❤️🔍 CHAPTERS1:02 – Why dating gets harder when women get more successful4:55 – How to actually budget (no spreadsheets, no shame)8:00 – What to do with your first paycheck13:50 – Getting pushed out of Wall Street—and finding a new path18:20 – When to quit your job for your side hustle30:55 – Talking about money in relationships (without making it weird) 🔗 FOLLOW USPhoebe GatesSophia KianniVivian Tu🔥 FOLLOW THE BURNOUTSInstagramTikTokLinkedin 📖 Read Rich AF🎧 Listen to Networth and Chill📲 Download the Phia app to start saving money Subscribe to The Burnouts for exclusive interviews with the thinkers, founders, and creatives shaping culture and business today. As former Stanford roommates turned startup co-founders, Phoebe Gates and Sophia Kianni bring rare access and real curiosity to every guest—cutting through the noise to get to what actually matters. It’s not just another founder podcast. This is what building in your 20s really looks like—unscripted, in-progress, and surprisingly honest.

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• How this influencer started a $100+ million fragrance empire after divorce (ft. Chriselle Lim)

  ❤️✨ USE CODE "BURNOUTS15" FOR 15% OFF YOUR ORDER ON THE LIMITED-EDITION PHLUR X THE BURNOUTS CANDLE  ✨❤️What if heartbreak was the beginning of your empire?In this episode of The Burnouts, entrepreneur and creative director Chriselle Lim sits down with Phoebe Gates and Sophia Kianni to unpack how she went from TikTok’s “rich mom” to co-owning Phlur, a $100M+ fragrance brand.From the ashes of burnout and divorce, Chriselle rebuilt her life—and helped reshape how fragrance is built, branded, and sold. She shares the story behind Missing Person (the perfume with a 250K waitlist that changed everything) and how reinvention became her real superpower. Also: the bamboo tree metaphor that will stick with you forever.📲 Download the Phia app to start saving → www.join.phia.com🔗 FOLLOW USPhoebe GatesSophia KianniChriselle LimPhlur🔥 FOLLOW THE BURNOUTSInstagramTikTokLinkedin 📲 Download the Phia app to start saving money while you shop today.About The BurnoutsAs former Stanford roommates turned startup founders, Phoebe Gates and Sophia Kianni are building more than a business—they’re building a bold new conversation. The Burnouts dives into the chaos of creation, covering everything from personal reinvention and product meltdowns to friendship, finances, and fear. With top guests like Kris Jenner, Danielle Guizio, and Whitney Wolfe Herd, this is your behind-the-scenes playbook for building on your own terms.

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