Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and l...
The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025
IN THIS EPISODE:
For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below)
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
LINK
Watch this episode as a LinkedIn Live show
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25:14
How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out
IN THIS EPISODE:
Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
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19:40
How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
Inspiration LinkedIn post for this episode we mention: https://www.linkedin.com/posts/gehanharidy_one-big-thing-determines-where-we-are-today-activity-7252295357479415811-FN-0?utm_source=share&utm_medium=member_desktop
TRANSCRIPT
The episode transcript is available to read here.
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15:28
Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
IN THIS EPISODE:
We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts.
We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
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14:25
How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field
IN THIS EPISODE:
With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?
It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.
We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized
that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a
member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
She hosts The Standout Women Show, a top-ranked personalbranding podcast by Feedspot.
LinkedIn:
https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Links to the niche experts we mentioned who stand out by teaching their brilliance.
John Lacey
Neal (Podknows Neal) Veglio
Gillian Whitney
Devon Whitney
Kerry Dobson
Brenda Meller
Rachel Simon
John Espirian
Ivana Todorovic
Irit Levi
Yuval Ackerman
TRANSCRIPT
The episode transcript is available to read here.
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com