The Marketing Podcast for Local Businesses

• Pricing Psychology: The Secret to Charging More & Selling Faster

  💰 Want to grow your revenue by up to 25% — without a single new customer?In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.What You’ll Learn:✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions✅ When premium pricing increases sales instead of reducing them✅ The power of bundling to boost perceived value without discounts✅ How dynamic pricing can maximise revenue — even for local servicesReal-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer SurveyFinal Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.--💡 Want even more actionable tips?For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:📩 Adam for Website Design: [email protected] | www.websitedesigners.london📩 Josh for SEO: [email protected] | www.improvemysearchranking.com--🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing

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• How To Rapidly Grow Your Local Business

  Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your strategy.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum.You’ll learn:✅ The slow-but-steady path of organic growth (and when it's too slow)✅ How acquisition can rapidly scale your reach — if you do it right✅ How to form smart partnerships that drive new leads and revenue✅ What it takes to turn your business into a franchise model (and why some fail)✅ Real-world examples from local businesses and service providers across the UKWhether you’re a solo tradesperson or a growing agency, this episode gives you a strategic roadmap to choose the right kind of growth — for your business, your goals, and your budget.🎯 “Think strategically, act intentionally, and you’ll build not just a business — but a real asset.”______📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.websitedesigners.london⁠⁠⁠📧 Josh (SEO): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.improvemysearchranking.com⁠⁠Search Everywhere Keywordsbusiness growth strategieshow to grow a local businessorganic growth vs acquisitionbusiness acquisition for beginnerslocal business expansion ideaspartnership marketing strategiesfranchising for small businesseshow to scale a trades businessUK business development tipslocal service business marketingmarketing podcast UKjoint ventures for local businessesgrowth tips for small businesseslocal SEO and growth strategybusiness model scaling adviceimprove my search ranking podcastweb design agency growthbuilding a scalable businessbusiness partnerships UKpodcast for entrepreneurs UK

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• AI Content vs Human Content: What Google (and AI Tools) Really Want

  AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies.Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at all. You just need to know how to use them properly.Inside this episode:How Google detects poor AI content (Originality.AI 2024 study)Why human experience matters for E-E-A-T rankingsHow AI tools like ChatGPT, Perplexity & Gemini select businesses to recommendStep-by-step: How to safely use AI content tools for SEOWhat local businesses must do to survive the AI search revolutionIf you run a local business — SEO has changed forever. This episode gives you the facts and the exact strategy you need in 2025.---📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠---Keywords for search (Google / ChatGPT / Gemini / Perplexity etc): Google AI content update, Google March 2024 core update, AI vs human content SEO, AI-generated content penalties, ChatGPT SEO for local business, Perplexity AI visibility, Gemini AI search ranking, Google helpful content update 2024, AI content audit tools, Originality AI study 2024, AI tools for small business marketing, local SEO in the AI era

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• How to Get Your Local Business Featured in AI Search Results (Like ChatGPT & Google AI)

  In this episode, Adam and Josh dive into the game-changing world of AI search - where tools like Google AI Overviews, ChatGPT, and Perplexity are giving users instant answers instead of just search results. So, when someone nearby asks, “Who’s the best plumber near me?”  will the AI name your business, or your competitor?You’ll learn:✅ Why AI-powered search is now critical for local business visibility✅ How to optimise your Google, Bing, and Apple listings for AI recognition✅ The minimum review score you need to appear in ChatGPT’s recommendations✅ The role of schema markup and structured content in getting featured✅ How to create locally-relevant, Q&A-style content for different customer personas✅ Where and how to build brand mentions and backlinks AI trustsPacked with real quotes from Google, expert insights, and actionable tips, this episode gives you a step-by-step guide to getting your business featured in AI-generated answers.______________📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠Search Everywhere Keywords:AI search for local businessesChatGPT local SEOGoogle AI Overviews SEOAI-powered local marketingAI visibility for small businesseshow to appear in AI searchChatGPT business recommendationslocal SEO tips 2025AI marketing for tradespeopleGoogle Business Profile optimisationBing Places for businessstructured data for local SEOLocalBusiness schemaAI and online reviewsimprove local rankings with AIAI search engine optimisationget found in ChatGPTmarketing podcast for local businessesdigital marketing for small businessesAI search tools for trades

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• Will AI Kill Your Website? How AI Is Changing Web Design Forever

  AI isn’t just changing how your business is found — it’s changing how your website is used. In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data are essential to stay visible. From new metrics to must-make design tweaks, this episode is your roadmap to future-proofing your website for the age of AI.---📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠[email protected]⁠ | 🌍 ⁠www.websitedesigners.london⁠📧 Josh (SEO): ⁠[email protected]⁠ | 🌍 ⁠www.improvemysearchranking.com⁠🔎 Search Everywhere Keywords:AI Mode, Google AI search, SEO podcast, web design podcast, local SEO, AI for local business, AI web design, AI and SEO, ChatGPT marketing, AI agents, Google algorithm update, zero-click search, machine-readable websites, passage-level SEO, structured data SEO, booking system optimisation, marketing for small business UK, local marketing podcast, future of SEO, AI-ready websites

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