"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni
Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center, which promotes research on the role of artificial intelligence in business. Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order to better understand how they affect our consumption and lives. Which is why our discussion touches on: The difference between a customer and consumer, and why that matters now more than everThe emergence of the two internets, and the role of brands in that bifurcated futureThe ability of AI to accurately rank products and services based on public data (be it true or not)Why research says that AI can be more persuasive than humansHow society is now accepting one source of truth because of platforms like ChatGPTWhether AI is bringing more convergence or personalization to our conversations, consumption, and societyThe difference in and value of AI-generated empathy versus that of a humanAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
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"You need to be able to tap into your own story and find confidence in it." – Georgina Rutherford
Dive into my interview with Georgina Rutherford, co-founder of Personally, an agency focused on building the personal brands of experts across all sectors—which, of course, means that she has a lot of experience with what works and what doesn't on channels like LinkedIn.Watch the full conversation to find out:How to build a personal brand strategy and keep thought leaders engaged throughout its executionThe pressure to create using AI (as if not doing so is taboo), and how to counter itThe importance of intentional writing, and how to foster it in your collaboration with thought leaders of all levelsThe concept of company-wide personal branding strategies, and how to build themWhat thought leadership really means, and what it’s notHow to counter the fear that stems from sharing one’s thoughts publiclyThe dos and don’ts of leveraging LinkedIn as a personal branding platformAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
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"Verbal identity can't just be an accurate representation of where your brand is now." – William Rauscher
Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.Watch the full conversation to find out:Where verbal identity sits in relation to visual identity, and which one comes firstHow to identify a brand personality that connects deeply with your employeesThe different ways to include and manage stakeholders throughout the development processHow to internalize your verbal identity across the organization and get people excited about itA verbal identity’s tie into internal culture and human resourcesAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I've ever seen.
What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
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