Titans of Foodservice

• The Broker’s Playbook: How to Grow Foodservice Brands in New Markets

  In this episode of Titans of Foodservice, host Nick Portillo dives into the proven strategies behind successfully expanding food brands into new markets. Nick unpacks the essential steps brokers take to drive growth, from identifying the right operator profile to building strong distribution networks and leveraging the power of local broker relationships.You’ll learn why purposeful sampling, strategic account targeting, and long-term relationship building are critical to gaining traction—and staying there. Nick also explains why growth isn’t just about good timing or luck—it’s about having a sharp, actionable game plan.TIMESTAMPS00:00 - Intro01:13 - Understanding Market Expansion in Food Service05:39 - Defining Your Ideal Operator Match12:03 - The Importance of Sampling in Food Service Sales13:39 - Growing Your Business in New MarketsRESOURCESPortillo SalesCONTACT Nick: [email protected]

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• The Foodservice Dynamics In California

  With over 90,000 restaurants and a population of more than 40 million, the Golden State offers a dynamic and diverse market that’s as competitive as it is promising.This week, Nick unpacks key strategies to boost your sales and marketing efforts and explores what it takes to stand out in such a saturated space. From navigating complex regulations to understanding regional trends and shifting consumer preferences, this conversation is packed with practical insights for anyone looking to succeed in California’s fast-paced food service scene.Whether you're a seasoned professional or just starting, this episode will leave you with valuable tools to better understand—and win in—this powerful market.TIMESTAMPS00:00 - Intro03:35 - Understanding the California Food Service Market05:40 - Distribution in California's Food Market14:33 - GPOs and Their Impact on Sales19:41 - California Sales StrategiesRESOURCESPortillo SalesCONTACT Nick: [email protected]

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• From Crumbs to Kitchens: How Emerging Brands Can Break into Foodservice with Conza CEO, Alex Strauch

  In this week’s episode, Nick sits down with Alex Strauch, CEO & Founder of Conza—a brand that’s making waves with their high-quality sourdough breadcrumbs. Together, they dive into the challenges of food service sales and discuss key tactics for growth and market entry, especially for new brands. Alex shares firsthand experience on navigating supply chains, positioning products for food service buyers, and scaling operations while maintaining quality.Whether you’re an emerging brand or looking to sharpen your sales approach, this conversation is packed with strategic insights that will help you accelerate growth and carve out your space in the food service landscape.TIMESTAMPS00:00 - Intro00:26 - Food Service Challenges11:26 - Transitioning to the Food Service Industry20:35 - Navigating Food Service Sales: Strategies and Insights21:09 - Sales Strategies in Food ServiceRESOURCESPortillo SalesCONTACT Nick: [email protected]

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• How David Garascia, General Manager of Bel Brands, Scaled His Company Beyond Retail

  This week, Nick Portillo welcomes David Garascia, General Manager of Food Service at Bell Brands, to explore how to grow a food service business within a retail-driven company. David shares strategies for building strong distribution networks, creating operator relationships, and delivering value beyond pricing. He also reveals how Bell Brands is evolving to meet shifting market demands, making this a must-listen for anyone in the food service space.Listen to gain insider knowledge on the forward-thinking strategies Bell Brands is employing to meet changing market demands and customer preferences. TIMESTAMPS00:00 - Intro04:39 - Transitioning from Retail to Food Service07:40 - Understanding Waste Management in Food Service13:46 - Marketing Strategies in the Food Service Industry15:05 - Innovations in Food Service: Strategies for SuccessRESOURCESPortillo SalesCONTACT Nick: [email protected]

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• The 5 Reasons Most Food Brokers Fail

  This week, Nick is breaking down why so many food brokers fail early on — and what you can do to avoid the same mistakes.It’s not about bad sales skills. The real issues come from not understanding how to run the business side of a brokerage. Drawing from real-world experience, listen as Nick unpacks the five critical mistakes that often lead to early failure in the food brokerage industry.TIMESTAMPS00:00 - Intro00:36 - Struggles of New Food Brokers05:08 - The Five Biggest Mistakes Brokers Make08:00 - Navigating Manufacturer Relationships in Food Service10:21 - Key Strategies for Broker SuccessRESOURCESPortillo SalesCONTACT Nick: [email protected]

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