BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility

• 45. When to Trademark Your Wellness Brand with Sarah Waldbuesser

  Ever get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.This episode is all about trademarks, copyrights, and what every dietitian, wellness coach, or fitness professional really needs to know before investing big time (and dollars!) in your next podcast, signature program, or killer new brand. I sat down with trademark attorney Sarah Waldbuesser to get real about protecting your content, figuring out when to trademark, and how to avoid a last-minute gut punch if you ever get a cease-and-desist letter.→ Sarah's Website: https://destinationlegal.com/ → Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠Key Takeaways:Protect your expertise by registering trademarks for signature courses, podcasts, and business names—before someone else does.Save yourself from brand headaches by knowing the difference between copyright (content) and trademark (names, programs, logos), and how each one actually works for coaches.Stop second-guessing and do your due diligence before launching anything new—run those essential checks to safeguard your brand and avoid messy rebrands down the road.nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growthThis podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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• 44. From Pediatric Plates to Premium Clients: How a Rebrand Changed the Game for Sara Morrison

  Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages. Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and a designer) is a game changer for nutritionists, trainers, and wellness pros ready to boldly claim their space online.We’ll dig into how Sara knew it was time to pivot, lessons learned from blending new services with a love for her original niche, and the surprising way her sales calls almost disappeared after an updated brand and website. Plus, you’ll hear practical tips on making your website do the heavy lifting—so clients reach out ready to hire you, not quiz you.→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠Key Takeaways:Clarify your niche and messaging so your website attracts clients who are already sold on you.Embrace feedback and expert help—you don’t have to DIY your way to credibility.Rebrand strategically by focusing on what’s actually working (not just what feels comfortable).nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growthThis podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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• 43. AI or Your Website: Where Clients Decide You’re the Real Deal

  With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories. We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face in the crowd, and the exact steps you can take to make your site stand out (without ever sounding like a robot). If you’re ready to attract high-quality clients and finally get off the social media hamster wheel, this one’s for you.→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠Key Takeaways:Build trust with potential clients by making your website sound and feel like you—DIY designs and generic copy just don’t cut it anymore.Stand out from AI-generated noise by showing your personality and unique experience, not just your credentials.Future-proof your business by treating your website as your marketing anchor—not a placeholder—so clients can always find and connect with you, no matter how the tech landscape shifts.nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growthThis podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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• 42. Using Workshops to Test a New Niche with AnnMarie Rose

  Ready to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your clientele, raise your rates, and stay sane in the process. We talk rebranding, niching down, testing new topics, and all the messy mindset stuff around charging for your brilliance. If you’ve been thinking about refining your brand or dipping your toes into a new niche, consider this your permission slip (with a side of strategy).You’ll walk away with practical ideas for using paid workshops to test your next offer, attract more committed clients, and move your brand into the premium lane—no stuffy sales tactics required. → Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠Key Takeaways:Attract action-taker clients by charging for your workshops—they show up, participate, and actually want results.Test new niches or topics with paid offers before you invest in a full rebrand or overhauled program.Deliver quick wins in every workshop to build trust, authority, and a loyal audience ready for your higher-ticket services.nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growthThis podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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• 41. $10k in 3 Months: What a Website Delivered for My Client

  If you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of dollars—no nonstop blogging or viral TikToks required. I’ll walk you through practical strategies like tightening up your service pages, using SEO the right way (without the keyword stuffing headache), and actually showing off those testimonials and media appearances to build instant credibility. Whether you’re itching to raise your rates or tired of DMs from clients looking for freebies, these steps are laser-focused for health pros ready to level up.→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠Key Takeaways:Increase revenue and client trust by showcasing your expertise with clear, focused website messaging.Turn your website into a lead magnet by optimizing each service page for the clients you actually want.Build authority fast by highlighting testimonials and past collaborations—don’t let those brag-worthy moments collect digital dust.nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growthThis podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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