Leadership, Brand Strategy & Transformation - Minter Dialogue

• Lizzie Asher: Balancing Entrepreneurship, Motherhood, and Social Responsibility (MDE622)

  This podcast is with Lizzie Asher, a remarkable woman with an inspiring life story. Lizzie shared her journey as an immigrant from Peru, her experiences as a competitive swimmer, and her near-death experience during childbirth. She spoke passionately about the importance of perseverance, the power of the mind, and the value of sports in shaping character. Lizzie's commitment to making a positive impact on the world was evident throughout our conversation. She discussed her involvement with various charitable organizations, including City Squash and Safe Venice, emphasizing the importance of finding causes that resonate with one's heart. We also touched on her family's spirits company, Machu Pisco, and her husband Daniel's entrepreneurial ventures. Lizzie's story is one of resilience, determination, and a deep-seated desire to give back to society. Our conversation ended with a powerful call to action, encouraging listeners to find what they care about and take small steps towards making a difference in the world.

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• Awakening from the Meaning Crisis: John Vervaeke's Philosophical Journey (MDE621)

  This podcast features a thought-provoking conversation with guest, John Vervaeke, exploring the concept of meaning in modern life. Vervaeke, a cognitive scientist and philosopher, discusses the 'meaning crisis' - a widespread sense of disconnection and lack of purpose in society. He delves into topics such as the importance of wisdom, the nature of self, and the role of spirituality in addressing this crisis. The dialogue touches on historical perspectives, contemporary challenges, and potential paths forward for individuals and society. Key points: 1. The need to reconnect with a sense of belonging and mattering in a world that has become increasingly individualistic and disconnected. 2. The importance of facing reality, including our limitations and 'negative' aspects, as part of cultivating genuine meaning and wisdom.

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• Triple Win Leadership: Unlocking Potential Through Coaching (MDE620)

  This podcast explores leadership challenges in today's complex business environment. Will Linssen, author of "Triple Win Leadership Coaching," discusses the state of leadership, emphasizing that only 5-8% of leaders are considered effective. He delves into the impact of ego on leadership and the importance of humility. Linssen introduces his coaching methodology, focusing on co-creating change with coworkers and building trust. The conversation covers topics such as authenticity, transparency, and the balance between personal and professional aspects in leadership. Linssen also explains his approach to assessing coachability and the paradox of structure creating freedom in coaching. Key points: 1. Ego is the main obstacle to effective leadership, while humility acts as a catalyst for improvement. 2. Co-creation with coworkers is essential for successful leadership in diverse, international environments.

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• Beyond Marginal Gains: Rob Mugglestone's Quest for High Performance (MDE619)

  Rob Mugglestone, author of "Beyond Marginal Gains," discusses high performance strategies in sports and business. He explores the limitations of traditional marginal gains approaches and introduces his OMIT and ATC models for accelerating improvement. Rob shares insights on prioritizing high-impact changes, distinguishing between optimal and maximal performance, and the importance of resilience in leadership. Using examples from sports and the music industry, he illustrates how unconventional thinking can lead to breakthrough results. The conversation delves into the challenges of fostering high performance cultures while avoiding burnout, and Rob reflects on how writing the book evolved his own views on achieving excellence.

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• Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)

  For this special episode, I sat down with Mykolai Sierga, the founder of Cultural Forces, a Ukrainian organization using art and culture to address wartime challenges. We explore how Mikolai rapidly pivoted from artist to soldier to cultural ambassador after Russia's invasion. He shares insights on masculinity in crisis, the power of storytelling in war, and using music to bridge divides. We discuss Cultural Forces' innovative approach to maintaining support for Ukraine internationally, including performances at NATO and Cannes. Mykolai offers a unique perspective on the transformative impact of war and the vital role of culture in shaping societal values and political landscapes.

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