Leadership, Brand Strategy & Transformation - Minter Dialogue

• Loïc Fery: Bridging the Gap Between Business Acumen and Sports Passion (MDE612)

  In this episode, I had the pleasure of interviewing Loïc Fery, a fascinating figure in both the business and sports worlds. Loïc shared insights from his diverse career, including his role as founding and running Chenavari, being the owner of French football club FC Lorient and his recent venture into the world of padel. We discussed the similarities and differences between managing a sports team and running a business, with Loïc emphasizing the unique emotional aspect of sports. He also shared his journey into padel, from his first encounter with the sport to co-founding the 10 Padel team for the Hexagon Cup. Loïc's passion for padel was evident as he described the sport's accessibility and social aspects. We explored the challenges of transitioning from tennis to padel and the intricacies of team selection for the Hexagon Cup. The interview concluded with Loïc's thoughts on the future of padel, including its potential inclusion in the Olympics and its growth in various markets. Overall, it was an enlightening conversation that highlighted the exciting developments in the world of padel.

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• Moralized Antagonism: How Our Politics Failed Us in COVID's Wake (MDE611)

  I had the pleasure of speaking with Dr. Frances Lee, a professor of politics and public affairs at Princeton University. We delved into the political landscape during the COVID-19 pandemic, exploring how our democratic systems struggled to cope with the crisis. Dr. Lee shared insights from her book "In Covid's Wake: How Our Politics Failed Us," co-authored with Stephen Macedo. We discussed the concept of moralized antagonism and how it hindered productive dialogue during the pandemic. Dr. Lee highlighted the importance of leaders acknowledging uncertainty and avoiding the temptation to pretend they have all the answers. We also touched on the failures of federalism in the US, where partisan divides prevented effective policy learning across states. The conversation explored the broader implications for democracy, including concerns about free speech and the suppression of dissent. Dr. Lee emphasized the need for citizens and leaders alike to resist moralized antagonism and engage with diverse perspectives. Overall, our discussion provided a thoughtful examination of the pandemic's impact on democratic processes and the challenges we face moving forward.

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• Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)

  This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport. Key points: 1. The importance of authenticity and personality in athlete branding 2. The unique opportunity to shape paddle's image as a new sport in many markets

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• Crafting a Brand's Voice: Flavia Barbat's Unique Approach (MDE609)

  This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia emphasises the need for honesty and clarity in brand communication, challenging the notion that every brand needs a world-changing purpose. The conversation also touches on her efforts to reshape Romania's national identity through branding principles. Key points: 1. The value of long-form, nuanced content in brand communication 2. The importance of honesty and clarity over forced brand purpose

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• The Key to the Door: Simon Hartley on Becoming a Global Thought Leader (MDE608)

  I had the pleasure of sitting down with Simon Hartley, a renowned sports psychologist and author, to explore the fascinating world of human psychology in sports and business. In our chat, Simon shared insights on motivation, focus, and the pursuit of excellence that apply far beyond the realm of athletics. We discussed the power of accountability, the importance of enjoyment in performance, and how to develop self-awareness to reach the next level. Simon also opened up about his latest book, "Key to the Door", where he examines what sets global thought leaders apart. We delved into the delicate balance between authenticity and success, and how to share your truth in a way that resonates with others. Whether you're an athlete, business leader, or simply someone striving for personal growth, this episode offers valuable lessons on harnessing your potential and achieving your goals. Don't miss this insightful conversation - tune in now to gain a fresh perspective on motivation, success, and the psychology of peak performance.

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